Search Engine Marketing Specialist
Current- Daily Report directly to President / CEO- Oversee paid digital marketing channels, SEM, and PPCs: Google Adwords, Display Networks and Bing Yahoo Ads campaigns and programmatic partner ad platforms- Develop digital marketing campaigns best practices and implement, manage and optimize campaigns for maximum conversion volume, user acquisitions and campaign KPIs- Develop B2B centric digital marketing strategy for partner businesses in Indonesia, including brand activations and lead generations (real estate and property management verticals)- Brand awareness and traffic aquisition using facebook advertising (MAB technique)- Oversee production and management of paid video marketing channels for Social Media Video Campaigns and Youtube TrueView / Adwords for Video.- Develop mobile app campaign strategies and ASO to maximize Android Mobile App install and user engagement.- Create weekly campaigns on web push notification (Qgraph & Onesignal) and app push notification- Weekly email marketing campaigns using active campaign.- Monitor and control budget spent regularly to ensure conversion effectiveness and how it impacts web traffic.- Perform daily keyword and competitor research to deliver new campaign ideas.- Work closely with SEO, Branding and Sales Teams to nurture lead generation.
