I have a combined 36 years of professional and academic experience in Sales , Marketing, Business Management, Trade Distribution, Training and Development, Sales Force Effectiveness and Customer Service. Previously worked for multi-national company Mead Johnson Philippines-Bristol-Myers Squibb, Inc, and Filipino-owned corporations like Pepsi-Cola Products Phils, Shakey’s Pizza Restaurant, Pharmaceia Jimenez Corporation, HealthSolutions Enterprises Inc and has handled various positions. Since 2013, I am a part-time Professor for the Career Development Program –School of Management and Information Technology and School of Professional and Continuing Education (SPACE) at De La Salle-College of St. Benilde. My training and consultancy works are focused in helping local small and medium-sized enterprises were the need to improve and leveling up of understanding and execution of sales and marketing operations, customers service and strategic directions, is given an utmost importance.

Responsibilities and Accountabilities:Marketing Management: • Designs, implements, and facilitates Annual Marketing Plan and strategies for the organization that includes supporting and facilitating the implementation and execution of marketing plans and programs.• Meets marketing and sales financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variances and initiating corrective actionsMost Recent Accomplishments:Just this first quarter of 2014, I was able to capitalize on a market opportunity due to Typhoon Yolanda. There was a Non-government Organization who was looking for possible supplier.to be included in the kit to be distributed to the 6,000 infants in the affected areas. The sale contributed almost 60% to my quarterly sales target. With this, I was able to achieved maximum performance in my quarterly sales and collection target at 118% ahead of time .Training Development and Management: • Accomplishes sales human resource requirements by recruiting, selecting, orienting, assigning and training on basic foundation concepts, product knowledge, selling skills and field sales operations.Most Recent Accomplishments:For 2013 and first quarter of 2014, I have provided the sales force with exact number of manpower compliment. Organize and execute Annual Sales Conferences. Conduct field coaching to new and existing sales people.Distribution Management: • Identify, negotiate and finalize contracts with qualified Distributors nationwide to increase sales and distribution targets. • Achieve monthly distribution sales targetsAchievements/ Accomplishments:• I was able to open new Distributor account based in Guam servicing Pacific Islands under the US Territory. After almost one (1) year of continuous communication with the target account, finally the account purchase .5M of our company’s products last February, 2014.•

Professional Senior Professor (Part-time)School of Management and Information Technology (SMIT)De La Salle-College of St.Benilde (May, 2013 – up to present)• Courses handled: Sales Management Distribution ManagementGuest Facilitator for Training Development and Management Program & Marketing Management ProgramDe La Salle –College of St. BenildeSchool of Professional and Continuing Education (SPaCE)• Course handled : Performance Consulting Competencies – Nov. 6 –Dec. 4, 2010 Sept. 3– Oct. 1, 2011 June, 2012• Course handled: Marketing- Sales Management – June 4-July 2, 2011 January 11– February 22, 2014

• Sales Management : Set and monitor objectives following the Pepsi TU Principles and Best Practices. IN ORDER TO attain sales and productivity targets. Develop action plans to address operational gaps and market opportunities.• Distribution: Set, execute and monitor plans and programs IN ORDER TO achieve distribution and productivity targets. • Marketing: Execute and monitor national and local marketing programs of his territory teams IN ORDER TO promote product presence and awareness and generate sales. • Financial Resource & Cost Management : Plan, Monitor and Control, Discounts, Deals, Distribution Improvement Programs (DIP), Concessions, Powered Coolers, Entrepreneurial Distribution System (EDS) Fees, Sales & Distribution (S&D) Controllable Fixed Costs, and other marketing spending and Credit. • Business Planning & Forecasting : Prepare Annual Operating Plan (AOP), Forecasts & Tactical Plans IN ORDER TO build and grow his territory teams’ business• Achievements/ Accomplishments:• No. 1 Sales Manager for Southern Tagalog Regional Operations (STRO) in terms of sales volume YTD June 2007 and consistently leading other regions in terms of monthly achievement from February to June 2007.• Able to lead the region to hit a record breaking 99,950 cases of various products in one month sales which took place in June 2007. The first ever highest sales volume achieved by the region Batangas and Islands-operation.• Implemented high-impact promotional programs in Batangas region such as Bamboo Concert –LIVE in cooperation with local barangays; Pepsi directional signs in for summer beaches in Batangas province and aggressive merchandising and selling activities in White Beach, Puerto Galera Oriental, Mindoro. • Turned-around regions performance from 95% YTD December, 2005 to 101% MTD September, 2006 and 126% vs YAGO

• Formulate strategic plans and recommends tactical programs to the Marketing team to ensure that Marketing Plans for ethically-promoted brands are operational for the Medical Sales Force• Manages marketing program performance by setting standards of measurement and its parameters• Formulates tailor-fit marketing programs and conceptualizes image-building activities such as Continuing Medical Education programs, for sustained business partnership among key industry customers, the Health Care Professionals (HCP)• Aligns with Marketing, Supply Chain, Trade Sales and Medical Sales Operations regarding monthly sales forecasting, annual budget planning and new product launches/ marketing program initiatives• Prepares, allocates and coordinates with Medical Sales Operations regarding budget, logistics and processes needed for excellent implementation of HCP programs• Sets directions, performance standards & measurement for the Medical Marketing groupAchievements/ Accomplishments:• Tactical marketing programs and projects that were developed and implemented:o Oplan ED (Expand and Deliver) – the demand generated by this program has contributed to the increase in market share of Mead Johnson premium brands.o Oplan Baby Hercules - this name generation and customer loyalty program has contributed to the increase in market share of economy brands.o CME Hospital Partnership Program – a hospital and institution –based program that helped increase the sales in hospital and fronting drugstores. o Promotional Grid Project– a field-force communication tool that summarizes all marketing tactical program and logistics needed in a quarterly basis. With the success of this project, it was later on adapted in the Asian countries were Mead Johnson operates.o Friends of MJ Program – a loyalty program focus on partnering with key customers (midwives) in the economy market segment through CME lectures (ALARM Course) and non-CME activities.

• Formulate strategic plans and recommends tactical programs to the Marketing team to ensure that Marketing Plans for ethically-promoted brands are operational for the Medical Sales Force• Manages marketing program performance by setting standards of measurement and its parameters• Formulates tailor-fit marketing programs and conceptualizes image-building activities such as Continuing Medical Education programs, for sustained business partnership among key industry customers, the Health Care Professionals (HCP)• Aligns with Marketing, Supply Chain, Trade Sales and Medical Sales Operations regarding monthly sales forecasting, annual budget planning and new product launches/ marketing program initiatives• Prepares, allocates and coordinates with Medical Sales Operations regarding budget, logistics and processes needed for excellent implementation of HCP programs• Sets directions, performance standards & measurement for the Medical Marketing groupAchievements/ Accomplishments:• Tactical marketing programs and projects that were developed and implemented:o Oplan ED (Expand and Deliver) – the demand generated by this program has contributed to the increase in market share of Mead Johnson premium brands.o Oplan Baby Hercules - this name generation and customer loyalty program has contributed to the increase in market share of economy brands.o CME Hospital Partnership Program – a hospital and institution –based program that helped increase the sales in hospital and fronting drugstores. o Promotional Grid Project– a field-force communication tool that summarizes all marketing tactical program and logistics needed in a quarterly basis. With the success of this project, it was later on adapted in the Asian countries were Mead Johnson operates.o Friends of MJ Program – a loyalty program focus on partnering with key customers (midwives) in the economy market segment through CME lectures (ALARM Course) and non-CME activities.

• Plans, conducts and evaluates training programs geared towards strengthening the competencies of the Medical Sales Force• Conducts field training and coaches District Managers to enhance their skills in people management, sales and district management• Develops product and functional skill-training manuals used by the Medical Sales as a guide in improving their product knowledge, selling skills and territory management • Develops training programs that will prepare Training Specialists to be District Managers and coaches and monitors their progress• Develops and standardizes processes for operational efficiencies Achievements:• 21 out of 26 trainees who passed the In-house Training for New Territory Managers under my guidance were regularized in six months ( 80.7 % success rate)• Conducted the followingTraining programs:o Mead Johnson Selling Skills Program and the Business Building Processo Training on Basic Nutrition, Infant Nutrition and Mead Johnson Products o Territory Management o District Managemento Stages of Team Development (for District Managers)o Reinforcement Training for territory managerso In-house Training for New-hireso Seven Habits of Highly Effective Peopleo Team-building Programs• Developed the followingTraining manuals:o Field Operations Manual for Mead Johnson Medical Saleso Coaching Process in Developing Selling Skills• Revolutionized selling skills training by implementing the Video Detailing Program that has improved the competency of Territory Managers in their selling skills• Chairman of the 2002 Midyear conference at Manolo Lopez Development Center (MLDC)

Area of Coverage: Manila Area ( Medical Center Manila, Medical Doctors Hospital, Philippine General Hospital, Paco Sta.Ana Territorials); Pasay City ( San Juan de Dios Hospital, Pasay City Gen) Mandaluyong City (Medical City General Hospital, Polymedic General Hospital); Makati City (Makati Medical Center, Ospital ng Makati); San Juna Area (Cardinal Santos Medical Center) Marikinca Uptowns and Rizal Uptowns.• Sustains demand generation of Mead Johnson product in assigned district • Meets monthly and annual sales and market share targets set for the district• Ensures that field marketing program are implemented in assigned district for sustained demand generation• Ensures that key customers in the district are regularly visited by the territory managers• Conducts fieldwork and performance management among Territory Managers to make sure the enhancement of their skills and competenciesAchievements:• Achieved 85 Key Result Area points and 107% in district sales in 1997 and was included in the following year to the “promotable pool” for Regional Sales Manager • Received three (3) awards on product achievement and Most -Innovative district initiated promotional program during 1998 National Sales Conference in Corregidor Island• Implemented several district-initiated programs such as “Oplan 210 (a prescription generating monitoring program) and Promo Grid (a systematic communication tool that harmonizes different marketing activities of territory managers).• Won the 1999 Best District Manager for performing 115% vs. sales target and achieving 92 KRA points. Award was given during the 2000 National Sales Conference at Marco Polo Hotel, Davao City • Promoted to District Manager 2 (Senior District Manager) position in July, 2000• Promoted to Training Manager after 2 months as DM2

GOLDEN PIZZA INC. ( Shakey’s Pizza Restaurant)Assistant Restaurant Manager: January 1, 1992- February 28, 1993Restaurant Supervisor: January 1, 1990- December 30, 1991Service Crew: August 1, 1985 – December 31, 1989 (working student)