Rene Kraus is the Marketing Manager of PulteGroup’s Southeast Florida division. As the Marketing Manager, Kraus leads all print and digital marketing and advertising, managing a $1.5 million+ annual budget to support over 20 individually-branded new home communities spanning from Vero Beach to Hollywood, under 3 parent brands – Pulte Homes, DiVosta, and Del Webb.She graduated from Florida Atlantic University (FAU) with a Master of Business Administration (MBA) graduate degree. In her graduate studies, she focused on data analytics, taking courses such as Introduction to Business Analytics and Big Data, Social Media and Web Analytics, and Data Management and Analysis with Excel. Kraus graduated with her Bachelor of Science (BS) from Florida State University (FSU) where she double majored in Marketing and Digital Media Production. Her extracurriculars included participation in the Center for Leadership and Social Change, Dance Marathon, Lady Spirithunters, and Orientation Leaders at FSU. She was also awarded membership into selective leadership and academic groups including Garnet and Gold Scholar Society, Garnet and Gold Key Leadership Honorary Society, and Seminole Torchbearers. Kraus was even nominated for a Student Seminole award for outstanding leadership as Historian for Lady Spirithunters.Prior to working at PulteGroup, Kraus held marketing roles including Marketing Coordinator and Marketing Account Executive at Raymond James, a financial services company; Marketing Consultant at The White Label Creative, a startup marketing agency; and Marketing Intern at Downs & St Germain Research, a marketing research firm.
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Marketing ManagerPultegroup Aug 2020 - Mar 2024Atlanta, Georgia, Us- Lead all Southeast Florida region print and digital marketing, managing a $1.5 million annual budget to support over 20 individually-branded new home communities spanning from Vero Beach to Hollywood, under 3 parent brands – Pulte Homes, DiVosta, and Del Webb- Present to senior executives across sales, finance, land acquisition and development, procurement, and construction departments, demonstrating progress on advertising efforts for new home communities through weekly and monthly business reviews while also providing recommendations to continuously improve marketing performance - Completed Manager Blueprint training, which included workshops focused on competency-based hiring, diversity & inclusion, effective coaching, executing performance improvement plans, and facilitating terminations, using techniques from the Korn Ferry Competency Model and Gallup Clifton StrengthsFinder 2.0 -
Marketing ConsultantThe White Label Creative Aug 2019 - Aug 2020- Partnered with businesses to build and execute strategic marketing plans, establish brand standards, build marketing processes and systems, and design online and off-line marketing content including emails, social media posts, fliers, and presentations- Forecasted, tracked, and analyzed key performance metrics (KPIs) to provide return on investment (ROI) insights and any areas of opportunity or successes associated with projects- Led company brand awareness by managing and establishing our social media presence while also developing best-practices content through blog and email marketing campaigns - Grew company social media presence through solely organic inbound marketing by 147 followers on Facebook and 134 followers on Instagram in just one year- Designed, wrote content for, and tracked analytics on strategic marketing email campaigns sent to audiences of over 40,000 contacts -
Marketing Account ExecutiveRaymond James Jan 2019 - Aug 2019St. Petersburg, Florida, Us- Provided account support for the Asset Management Services (AMS) department through weekly marketing strategy meetings focusing on vision for the department, deliverables needed for clients, and marketing best-practices- Executed the planning and production of client-facing quarterly commentary through coordination with executives while also outlining and managing timeline, costs, and deadlines - Audited past projects to adhere to compliance standards and support informed decisions on future resource planning -
Marketing CoordinatorRaymond James May 2018 - Dec 2018St. Petersburg, Florida, Us- Established a quarterly internal email newsletter for over 450 employees by collaborating with team leads and agency resources to meet deadline and budget expectations- Managed email client-communications regarding trades impacting AMS-managed investment portfolios on a quarterly basis, with some cycles involving over 100,000 client accounts affected - Designed and created all AMS Sales and Research presentations used at regional and national conferences
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Assistant ManagerKohl'S Sep 2017 - May 2018Menomonee Falls, Wisconsin, Us- Problem-solved in a fast-paced, fluid work environment to ensure company accuracy goals were achieved and company in-stock goals were maintained- Identified and resolved escalated customer complaints by determining the source of issues and taking initiative to respond promptly while also recommending solutions to avoid future occurrences -
Manager In TrainingKohl'S Jun 2017 - Sep 2017Menomonee Falls, Wisconsin, Us- Completed hands-on training for on in-store merchandising, sales projections, store operations, omnichannel, scheduling, payroll, hiring, and human resources- Implemented problem-solving and creativity skills while completing merchandising and price change projects
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Marketing InternDowns & St. Germain Research May 2016 - Aug 2016- Created and updated reports for clients based on data from survey research- Gathered and managed data using Excel spreadsheets- Converted research data into graphical analysis
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Orientation LeaderFlorida State University New Student And Family Programs Jan 2015 - Jan 2016Tallahassee, Fl, Us- Counseled and directed new students and families during their transition to the university- Collaborated with 39 Orientation Leaders to provide exceptional customer service and support services using the FISH philosophy model of customer service- Developed public speaking skills through one-on-one communication and communication with groups ranging from small groups of 10 individuals to large groups of over 300 individuals - Fostered inclusivity and encouraged diversity for incoming students and their families
Rene Kraus, Mba Education Details
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Florida State UniversityMarketing -
Florida Atlantic UniversityMaster Of Business Administration - Mba
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Titusville High School
Frequently Asked Questions about Rene Kraus, Mba
What is Rene Kraus, Mba's role at the current company?
Rene Kraus, Mba's current role is Marketing Professional.
What schools did Rene Kraus, Mba attend?
Rene Kraus, Mba attended Florida State University, Florida Atlantic University, Titusville High School.
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