René Leclerc work email
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René Leclerc personal email
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Spirited, dynamic leader, with an outstanding track record. Commercializes new ideas. Scales for growth. Takes decisive action to improve team and business performance. Background in multiple sectors and Fortune 500 CPG brand.One theme throughout my career is my ability to mobilize and energize teams by simplifying the agenda, ensuring everyone knows how their role supports the greater vision. Another theme is that of a brand and product builder and establishing and leading organizations on a national/international scale.👉 NOTABLE ACHIEVEMENTS= = = = = = = = = = = = = = = = ➦ Took a niche Natural Product start-up to category leader status; later sold to Nature’s Way.➦ Leading the North American expansion of one of Canada's fastest growing beverage brands - COVE Drinks.➦ Lead the commercialization of the world’s first compact bionic knee brace👉 AREAS OF EXPERTISE= = = = = = = = = = = = = = ➦ Product Development, Commercialization, Sales Management, Marketing➦ Operations and Manufacturing, Revenue & Profit Growth, Change Management➦ Relationship Building, Business Development, Investor Relations➦ Team Building, Talent Management, Training & Development👉 ADDITIONAL INFO= = = = = = = = = = = =➦ Contact me: reneyleclerc@gmail.com➦ Persuasive business builder with big ideas➦ Generous, thoughtful leader, unafraid to take risks
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PresidentCove Drinks Jun 2020 - PresentHalifax, Nova Scotia, CaLeading the scale up and North American expansion of a national CPG (better for you beverage) business. Working closely with the founders, taking Cove from a local success story to BIG brand status -
Board Of DirectorsClean Foundation Aug 2019 - Dec 2023Dartmouth, Nova Scotia, CaClean Foundation works for a clean climate and clean water – and to support these foundations of a clean economy, we foster clean leaders of all ages. We provide the knowledge, tools and inspiration needed to encourage the actions that lead to positive environmental change and a greener economy. -
PresidentRyl Consulting Inc Jan 2018 - May 2020Problem solver and business builder for CEO’s and Founders of innovative brands. I help execute CEO’s vision and meet business goals. I help commercialize their idea, energize their brand, and grow with confidence.I’m known for saving clients money and adding millions in incremental revenue (retail and online sales), working closely with client teams across all departments to create a more efficient and engaged workforce.❐ KEY CONTRACTS ❐= = = = = = = = = = = = =Position » Chief Commercial OfficerClient » Aycoutay TechnologiesGoal » Commercialization of a unique and first of it's kind wellness technology➦ Designed launch plan, revenue model, investment attraction.Position » Vice President, Sales & Business DevelopmentClient » Bend BeautyGoal » Strategic growth➦ Nearly doubled volume via expanded retail base and national distribution capability.
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Vice President Sales And MarketingSpring Loaded Technology Sep 2016 - Dec 2017Dartmouth, Ns, CaHeaded commercialization of the world’s first compact bionic knee brace - Levitation. Acquired angel and VC funding and took product to market via disruptive B2C model with emphasis on online sales. Strengthened lead generation and conversion, and prepared sales team for growth.❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Grew sales of a premium product by 300% ➦ Set records for volume sold and conversion rates➦ Entered 2 key B2B channels - Orthopedic surgeons and North American brace distributors.➦ Readied for growth via restructuring, new talent acquisition, and performance-driven culture. -
Vice President SalesNature'S Way Of Canada May 2015 - Apr 2016Dartmouth, Nova Scotia, CaRemained after Nature’s Way acquired Ascenta to head sales team integration and restructure of the new Canadian business unit. Optimized teams and eliminated redundancies. Synergized customers and products. Preserved morale and culture.❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Landed key distribution contracts for expanded product portfolio during integration phase.➦ Met cost savings mandate and grew by more than 9% in integration year.➦ Advocated for employee retention with Dartmouth named Nature’s Way Canadian HQ. -
Vice President Of SalesAscenta Jan 2007 - May 2015Served as partner and second-in-command of the business. Managed sales and distribution teams covering 80% of North America. Executed ambitious expansion plan as "Chief Growth Officer". Chief Architect of the multi-channel sales & distribution strategy for US and Canada. Played a critical role in the sale to Nature’s Way.❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Achieved Omega 3 category leader status ➦ Recognized by Whole Foods US as the fastest growing Omega 3 brand.➦ Launched industry’s first 3rd party quality guaranteed program - Pure Check (now the gold standard).➦ Achieved +70% YOY growth at Loblaws with full product line listing and Top 3 Power ranking.➦ Propelled sales to $16M (+40% CAGR) with 12K distribution points across North America.➦ Pursued and negotiated sale to Nature’s Way at premium valuation.
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Director Sales And MarketingAscenta Mar 2005 - Jan 2007Joined a niche early stage start-up with $600K in sales. Created the brand story to operationalize founder’s vision and translate into winning sales and marketing strategies, leading to category dominance. Oversaw all North American sales & marketing activities. ❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Attained +60% growth in year 2; activated +600 new retail locations in 18 months.➦ Positioned as the most widely distributed brand in the category.➦ Solidified Ascenta's sales and distribution foundation by securing key broker and distribution deals.
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National Marketing ManagerPepsico Oct 2004 - Mar 2005Purchase, New York, UsAppointed to lead Marketplace Initiative Development, design large-scale programs and strategies to achieve brand objectives, and rollout across the bottling division within Canada. -
National Accounts Sales ManagerPepsico Jan 2000 - Mar 2004Purchase, New York, UsPromoted to National Accounts sales team, assigned the largest and most profitable accounts ($23M–$48M with 900–2K outlets) spanning 8 market units, 17 bottling divisions, 30 corporate sales branches. Grow top 2 C&G accounts (Mac’s and Petro-Canada) and largest single banner client (Shoppers Drug Mart).
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Key Account ManagerPepsico Jan 1999 - Dec 1999Purchase, New York, Us
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Sales RepPepsico Apr 1998 - Jan 1999Purchase, New York, Us
René Leclerc Skills
René Leclerc Education Details
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Dalhousie UniversityBachelor Of Science - Bsc Exercise Physiology -
Harvard Business School OnlineLeading With Finance
Frequently Asked Questions about René Leclerc
What company does René Leclerc work for?
René Leclerc works for Cove Drinks
What is René Leclerc's role at the current company?
René Leclerc's current role is President | Board of Directors.
What is René Leclerc's email address?
René Leclerc's email address is rl****@****lth.com
What is René Leclerc's direct phone number?
René Leclerc's direct phone number is +190243*****
What schools did René Leclerc attend?
René Leclerc attended Dalhousie University, Harvard Business School Online.
What skills is René Leclerc known for?
René Leclerc has skills like Sales Management, Consumer Products, Key Account Development, Key Account Management, Sales, Account Management, Marketing Strategy, New Business Development, Forecasting, Sales Presentations, Competitive Analysis, International Sales.
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