René Leclerc Email & Phone Number

Halifax, Nova Scotia, Ca

Leading the scale up and North American expansion of a national CPG (better for you beverage) business. Working closely with the founders, taking Cove from a local success story to BIG brand status

Dartmouth, Nova Scotia, Ca

Clean Foundation works for a clean climate and clean water – and to support these foundations of a clean economy, we foster clean leaders of all ages. We provide the knowledge, tools and inspiration needed to encourage the actions that lead to positive environmental change and a greener economy.

Problem solver and business builder for CEO’s and Founders of innovative brands. I help execute CEO’s vision and meet business goals. I help commercialize their idea, energize their brand, and grow with confidence.I’m known for saving clients money and adding millions in incremental revenue (retail and online sales), working closely with client teams across all departments to create a more efficient and engaged workforce.❐ KEY CONTRACTS ❐= = = = = = = = = = = = =Position » Chief Commercial OfficerClient » Aycoutay TechnologiesGoal » Commercialization of a unique and first of it's kind wellness technology➦ Designed launch plan, revenue model, investment attraction.Position » Vice President, Sales & Business DevelopmentClient » Bend BeautyGoal » Strategic growth➦ Nearly doubled volume via expanded retail base and national distribution capability.

Dartmouth, Ns, Ca

Headed commercialization of the world’s first compact bionic knee brace - Levitation. Acquired angel and VC funding and took product to market via disruptive B2C model with emphasis on online sales. Strengthened lead generation and conversion, and prepared sales team for growth.❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Grew sales of a premium product by 300% ➦ Set records for volume sold and conversion rates➦ Entered 2 key B2B channels - Orthopedic surgeons and North American brace distributors.➦ Readied for growth via restructuring, new talent acquisition, and performance-driven culture.

Dartmouth, Nova Scotia, Ca

Remained after Nature’s Way acquired Ascenta to head sales team integration and restructure of the new Canadian business unit. Optimized teams and eliminated redundancies. Synergized customers and products. Preserved morale and culture.❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Landed key distribution contracts for expanded product portfolio during integration phase.➦ Met cost savings mandate and grew by more than 9% in integration year.➦ Advocated for employee retention with Dartmouth named Nature’s Way Canadian HQ.

Served as partner and second-in-command of the business. Managed sales and distribution teams covering 80% of North America. Executed ambitious expansion plan as "Chief Growth Officer". Chief Architect of the multi-channel sales & distribution strategy for US and Canada. Played a critical role in the sale to Nature’s Way.❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Achieved Omega 3 category leader status ➦ Recognized by Whole Foods US as the fastest growing Omega 3 brand.➦ Launched industry’s first 3rd party quality guaranteed program - Pure Check (now the gold standard).➦ Achieved +70% YOY growth at Loblaws with full product line listing and Top 3 Power ranking.➦ Propelled sales to $16M (+40% CAGR) with 12K distribution points across North America.➦ Pursued and negotiated sale to Nature’s Way at premium valuation.

Joined a niche early stage start-up with $600K in sales. Created the brand story to operationalize founder’s vision and translate into winning sales and marketing strategies, leading to category dominance. Oversaw all North American sales & marketing activities. ❐ KEY CONTRIBUTIONS ❐= = = = = = = = = = = = = = =➦ Attained +60% growth in year 2; activated +600 new retail locations in 18 months.➦ Positioned as the most widely distributed brand in the category.➦ Solidified Ascenta's sales and distribution foundation by securing key broker and distribution deals.

Purchase, New York, Us

Appointed to lead Marketplace Initiative Development, design large-scale programs and strategies to achieve brand objectives, and rollout across the bottling division within Canada.

Purchase, New York, Us

Promoted to National Accounts sales team, assigned the largest and most profitable accounts ($23M–$48M with 900–2K outlets) spanning 8 market units, 17 bottling divisions, 30 corporate sales branches. Grow top 2 C&G accounts (Mac’s and Petro-Canada) and largest single banner client (Shoppers Drug Mart).

Purchase, New York, Us

Purchase, New York, Us

Bachelor Of Science - Bsc Exercise Physiology

Leading With Finance