* LATAM Finance Planning and Analysis responsible for System P&L, regarding Value Chains, Profitability Models at SKU level, Deviation analysis, and Forecasting process. Finance partner to support Short- and LongTerm Planning scenarios (RE, BP, LRP). ▪ Lead the Implementation of System Economics Tool - Oracle Hyperion Profitability Model – setting a standardized LATAM approach to generate value chains while providing dashboards, analysis, and valueadded insights to the Company. ▪ Perform Long Term Relationship Model analysis for key negotiations with main Bottlers in Mexico.▪ Finance Business partner to Operations and Finance Zone Leadership Team, by leading routine Presentations of business performance, evaluation of Deviations vs Plan, generating Profitability analysis and value-added Insights that promotes data driven decision taking.

* Responsible of S&OP process: Weekly meetings with Commercial and Supply teams to review Sales Forecast, Commercial activities, Supply status and Trade requirements. Support planning process for Wholesale channel.▪ Lead the Business Planning process, ensuring consolidation of Customer's Sales and Inventories information through process automation, data gathering, insights analysis and dashboards deployment to foster decision taking across Senior Leadership. ▪ Coordinate Sales Operations activities like execution and right allocation of Commercial Discounts and Direct Marketing Investments, in line with topline growth targets. ▪ Manage and consolidate weekly/monthly Forecast process, to determine Short- and Mid-term Net Sales and GP expectations. ▪ Business partner to Supply Chain area through inventory management analysis and proposals of excess inventories roll-out plans. ▪ Ensure all commercial activities and plans to follow the Commercial Policy, based on global and internal audit guidelines.

* Financial Planning and Analysis responsible for Stills Categories by providing Governance of the NCB's Financial Model (STA): P&L Management, R&O, Deviation analysis, Rolling Estimates, Finance Planning activities. ▪ Conduct analysis for New Profit-Sharing models, business cases of Innovation Projects, active participation in Long-term Pricing agreements between The Coca-Cola Company and bottling partners. ▪ Finance Partner to align the Portfolio Strategy and Innovation Framework Team, supporting with all Competitive Landscape financial analysis, including end to end Project recommendations, from market analysis (Where to play) to execution planning (How to win). ▪ Finance Planning and Performance responsible for System P&L, regarding Coca-Cola System Profitability Models, Value Chains at SKU level, financial analysis, and Forecasting Models. Key Finance partner to support Short- and Long-Term Planning scenarios (RE, BP, LRP). ▪ Finance partner to Commercial, Operations and Marketing areas by leading routines of Business performance supporting decision taking. ▪ Competitive Intelligence and Industry Analysis performed to understand market share and foster Profit Opportunity mapping.

* Active collaboration in the design and development of New System Economics Profitability and Value Chains Model to estimate Coca-Cola System P&L's (KO, Bottler, System). ▪ Perform Competitors’ Profitability Estimation; Market, Value and Profit share Analysis; understanding of key value drivers by Competitor; Profit Share opportunities estimation. ▪ Profitability estimation and analysis of Coca-Cola System P&L and Value Chains: by Region, Channel, Brand, Package and SKU level. ▪ Perform System P&L Variance Analysis including impacts, sensitivities and projections of topline performance, macroeconomics and commodities, costs and expenses, R&O. ▪ Develop Economic Valuation analysis and Impairment Testing for intangible assets (KO brands). ▪ Support to Marketing and Customer Commercial Leadership as Commercial Finance Partner in the evaluation of different Business cases, like launch of new products/packages, RGM initiatives, and recommendation for Portfolio Rationalization initiatives.

*Responsible of S&OP Process: Sales Forecast, Commercial Plans/Activities, Trade Investment requirements, ROI analysis and Financial Results. Planning process based on Channel distribution (Retail, Departmental, Franchise/Distributors, D2C). ▪ Competitive Intelligence Analysis: Competitor’s value proposition, Route to Market models, Mkt share analysis, Commercial and Financial Performance. Evaluate Industry & Category short/long-term trends. ▪ Perform profitability evaluation of Innovation Projects and New Product Launching. Conduct pre and post launching analysis and performance presentation to Management and Directors. ▪ Demand Planning Coordination: Inventory Control, Demand Forecast, Purchase Orders management, Product Replenishment & allocation, Fill Rate accomplishment. ▪ Responsible of consolidation and preparation of Weekly Sales Report and Dashboards update on key Commercial metrics.

- Design and Implementation of Sales Information Management System: Executive Analysis and Reports containing information of Sales, by Customer, Distributor, Brand, Territory, Package. - Provide daily and weekly Sales reporting to Commercial team and Top Management, including Dasboards and Scorecard with main key metrics.- Responsible for Negotiation and Management of Trade Marketing Budget. Brand's development Investment Control, Trade Marketing Material Coordination, Cooperative Budget Negotiation of Trade Mkt Funds.- Demand Planning Coordination: Order, Supply and Delivery of customers’ orders, according to plan and compliance with Fill Rate.- Delivery Fleet Coordination: Coordinate delivery trucks, fleet expenses, preventive maintenance plans.