Rene Petzner

Rene Petzner Email and Phone Number

HoM @ BYD Austria @ BYD Austria
Rene Petzner's Location
Austria, Austria
About Rene Petzner

Passionate marketing & sales executive working several years in the industrial sector, more than 15 years in senior leadership roles, fully commited team player with hands-on mentality and loves sustainable brand development. Broad experience in planning, organizing, leading and controlling the (digital) marketing & sales B2C and B2B funnel, product-, price-, communication tasks and business planning processes. RoM / RoS focused, managing marketing and sales budgets (+20mio) efficiently in order to drive sustainable market share growth. Being keen on leading the digitalization of the customer journey in order to enhance lead conversion, secure customer growth and to maximize KPIs achievement.

Rene Petzner's Current Company Details
BYD Austria

Byd Austria

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HoM @ BYD Austria
Rene Petzner Work Experience Details
  • Byd Austria
    Head Of Marketing
    Byd Austria Apr 2024 - Present
    Wien, Österreich
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  • Continental
    Head Of Sales Bestdrive By Continental
    Continental Sep 2023 - Mar 2024
    Wiener Neudorf, Niederösterreich, Österreich
    Passenger & light commercial vehicles tires & vehicle repair commercial business developmentTruck and special vehicle tires commercial business developmentCommercial customer business center backoffice managementFranchise partner network developmentBestDrive tire warehouse sell in & sell out management
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  • Kia Österreich
    General Manager Sales & Business Planning
    Kia Österreich May 2019 - Jun 2023
    Wien
    Business Planning & MobilityLogistics and Sales IT SystemsSales Operation and Sales PromotionFleet Sales Management & Mobility
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  • Kia Motors Austria
    General Manager Marketing
    Kia Motors Austria Apr 2013 - May 2019
    Planning & execution of all ATL & BTL communication Accelerating the digitalization of Kia in AustriaProduct planning cross full life cylcePrice setting and competitor tracking
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  • Innocean Worlwide Europe / Hmc
    Business Director
    Innocean Worlwide Europe / Hmc Apr 2010 - Apr 2013
    Strategic marketing-communication planning for Kia Central Europe marketsSupport & control roll out of new brand strategyBriefing and measuring of local media and creative lead agencies
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  • Kia Österreich
    General Manager Marketing
    Kia Österreich Apr 2006 - Apr 2010
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  • Kia Motors Austria
    Produktmanager All Segments
    Kia Motors Austria Feb 2004 - Apr 2006
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  • Ford Motor Company
    Marketing Specialist / Area Manager After Sales
    Ford Motor Company Apr 2001 - Feb 2004
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Rene Petzner Education Details

Frequently Asked Questions about Rene Petzner

What company does Rene Petzner work for?

Rene Petzner works for Byd Austria

What is Rene Petzner's role at the current company?

Rene Petzner's current role is HoM @ BYD Austria.

What schools did Rene Petzner attend?

Rene Petzner attended Technische Universität Wien, Universität Klagenfurt, University Of New England (Au).

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