Rene Ramos Email and Phone Number

Lead all marketing functions delivering below the line campaigns for the Constellation Brands beer portfolio encompassing sponsorship, partnerships, local marketing, brand ambassadors/talent management, retail promotions, national accounts marketing and licensing.

Oversee consumer engagement platforms, regional marketing strategy, sponsorships/partnerships and experiential marketing for Constellation Brands Beer Division. During this time, also built out and managed similar structure/capabilities for the Wine & Spirits Division while maintaining Beer Division responsibilities.

Built and launched the structure, capabilities, go-to-market strategy for the Field Marketing and Sponsorship & Activation departments.

Oversaw all marketing strategy, activity and investments for the Constellation Brands beer portfolio (Corona Extra, Corona Light, Modelo Especial, Pacifico, Victoria) across the West Coast Business Unit, Constellation’s top volume and revenue region.

Led a specialized sales and marketing team overseeing national and regional initiatives for the MillerCoors crafts and imports portfolio

Strategic management, activation and negotiation of MillerCoors national and local sports & entertainment properties for the Miller Lite and Coors Light brands.

Manage general market and multicultural marketing teams developing total market, Hispanic, African-American and LGBT initiatives encompassing brand positioning, communication strategy, advertising, sponsorships, social media, innovations, retail and investment strategy.

Led cross-functional teams across all facets of the marketing mix including TV, Radio, digital, packaging, partnership marketing and retail programming.

Development of localized programming and executed national marketing platforms across all brands in portfolio within the Houston and East Texas DMA -- a top 5 market area for the company.

Oversaw statewide Miller Lite brand ambassador program and managed the activation of all Miller Brewing Company sponsored Texas sports, entertainment and music properties.

Developed and executed brand marketing communications, public relations, promotions, media messaging and coverage for clients: Miller Brewing Company, Cingular Wireless and Clorox.