Graphic, branding designer & stylist. Co-Founder of Casa Magu & Magugoods.com.

-Lead and manage the design team through the development of both women's and men's product for 3 labels for Ink Slate sold on Amazon from beginning costing stages to final production of all categories, curating product seasonally. -Prepare technical sketches, specs and tech packs that detail fabrication, construction, styling and key measurements. -Lead weekly fit sessions with the technical design team to ensure that fit and design comments are implemented for showroom samples and final production.-Lead communication with overseas factories to ensure timely and accurate product execution, managing approvals of all components.

-Consulted for the Mexican label to give it a commercial nod to reach more consumers.-Leveraging a new connection with Sears Mexico for a more wearable approachable luxury division.

-Led and managed the design team through the re-launch of the brand from brand ethos, profile, concept, color and print to final production of all categories, curating product seasonally and presenting collections to management and buying.-Conducted national and international key style city travel research to compile trend information for concepts, print and color. Designed into all categories ensuring and protecting collection cohesion and brand DNA. -Prepared technical sketches and specs that detail fabrication, construction, styling and key measurements. Led weekly fit sessions with the technical design team to ensure that fit and design comments were implemented for showroom samples and final production.-Worked closely with cross functional teams such as CAD design to develop color and print direction from concept to production. Collaborated with pre-production and sourcing teams from the beginning stages of a season to final presentation and production, following up on all categories to monitor garment target price and desired end brand aesthetic as well as selling targets. -Monitored sales information with the merchant team to determine areas of success and opportunity and built strategies for future season development rooted in learnings.-Participated in bi-annual product development trips to Asia developing product based on market, sales and trend information.

-Led and managed the design team through the re-launch of the brand from brand ethos, profile, concept, color and print to final production of all categories, curating product seasonally and presenting collections to management and buying.-Conducted national and international key style city travel research to compile trend information for concepts, print and color. Designed into all categories ensuring and protecting collection cohesion and brand DNA. -Prepared technical sketches and specs that detail fabrication, construction, styling and key measurements. Led weekly fit sessions with the technical design team to ensure that fit and design comments were implemented for showroom samples and final production.-Worked closely with cross functional teams such as CAD design to develop color and print direction from concept to production. Collaborated with pre-production and sourcing teams from the beginning stages of a season to final presentation and production, following up on all categories to monitor garment target price and desired end brand aesthetic as well as selling targets. -Monitored sales information with the merchant team to determine areas of success and opportunity and built strategies for future season development rooted in learnings.-Participated in bi-annual product development trips to Asia developing product based on market, sales and trend information.

-Led the development and launch of the Metaphor label from brand identity to execution & production of the launch season. Led the collaboration with footwear, accessories & handbag design partners to accessorize the Metaphor collection seasonally.-Designed into all categories and developed selling tools including color, concept, print and fabric by researching trend/sales-based inspiration while managing design and CAD team.-Conducted ongoing market research, inspirational, vintage and Europe/Asia competitive inspiration shopping.-Visited and collaborated with Far East factories in development of all categories from prototype to production.-Collaborated with stylist & photographer on seasonal look book shoot execution.-Part of a training committee in the implementation of Flex PLM to replace WEB PDM.

-Design into all categories and develop selling tools including color, concept, print, fabric by researching trend/sales-based inspiration while working closely with the rest of design and CAD team.-Prepare technical sketches and specs that detail fabrication construction, styling and key measurements.-Attend and lead weekly fit sessions with the technical design team to insure that fit and design comments are implemented for showroom samples and production.-Work closely with CAD design, pre-production and sourcing teams from the beginning stages of a season to final presentation and production follow-up on all categories.-Monitor sales with the merchant team to determine successes and areas of opportunity for future season development.-Lead seasonal presentations of collections to management and buying department.-Maintain daily communication with merchants, overseas sourcing offices and internal departments such as preproduction and technical design.-Conduct ongoing market research, runway , inspirational, vintage and Europe/Asia competitive inspiration shopping.

-Conceptualized and led the higher price point division of the brand “Jaclyn Smith Collection”. -Designed into all categories and developed selling tools including color, concept, print and fabric by researching trend/sales-based inspiration while working closely with the rest of design and CAD team.-Prepared technical sketches and specs that detail fabrication construction, styling and key measurements.-Attended and led weekly fit sessions with the technical design team to insure that fit and design comments are implemented for showroom samples and production.-Worked closely with CAD design, pre-production and sourcing teams from the beginning stages of a season to final presentation and production follow-up on all categories.-Monitored sales with the merchant team to determine successes and areas of opportunity for future season development.-Led seasonal presentations of collections to management and buying department.-Maintained daily communication with merchants, overseas sourcing offices and internal departments such as pre-production and technical design.-Conducted ongoing market research, inspirational, vintage and Europe/Asia competitive inspiration shopping.

-Researched trend services, pop culture, fashion weeks, European and US women’s market, and street fashion to compile colors, print direction, and must have items of the season for the women’s division.-Created and presented seasonal trend reports to designers/buyers of eight different labels in Women’s Updated, Classic, and Causal brands for both Sears and K-Mart.

-Managed design assistants and interns while partnering with lead designer in product development at all stages including color, print direction, fabric selection, sketching, detail sketches, tech-packs and presentation boards for all categories.-Developed and designed expansion groups, fashion and basic knit top categories.-Coordinated and reviewed samples on all stages of development ensuring styling and detail standards. Communicated this information to pre-production and sourcing partners. Participated and made recommendations in fittings with head of design and technical design.

-Assisted in implementing design selling tools such as trend boards, color palettes, patterns and prints for all categories. Developed flat sketches and development packages through WEB- PDM.-Managed trim, fabric development, line sheets and presentation cads using Illustrator/Photoshop.

-Managed visual presentation and styling including windows, in-store creative moments, and top shelf displays in flagship stores. -Participated & led local merchandising & visual teams in store openings & re-design.-Insured proper placement of new goods in accordance with company standards and campaign directives with a goal of maximum sales volume.

-Worked in partnership with design team to execute concept boards & CAD sketching of woven, knits and dresses.

-Collaborated with the woven/knit designer & associate designer in concept boards/flats.-Attended fit sessions and design team concept and body development meetings, executing changes accordingly.-Contributed in showroom set up. Sourced trims for woven and knit styles.