Rene Abeln Email & Phone Number

Best, Nb, Nl

Eindhoven, North Brabant, Netherlands

Integrally managing Innovation to Market projects. Responsible for the launch of the entire proposition in the market, on time, together with the right commercial assets, at the right time. Working closely together with a diverse team of product and marketing managers, development engineers, system architects, marcom etc. Driving forward, shaping and bringing to market new propositions that will be part of the Hue ecosystem.

Eindhoven Area, Netherlands

Globally responsible for the creation of product propositions, communication hierarchy, e-commerce and digital assets, in-store shelf vision and promotional set-up. Managed communication-, design- and creative agencies including the budget and planning for the asset creation of new product introductions. Worked with national sales organizations and strategic- and creative agencies to increase sell-out of connected (smart) and non-connected LED lamps and fixtures. Created for the US launch of the new Philips with WiZ Connected portfolio the MarCom launch assets used in 1800 stores of a major retailer. Created for the global launch of the new WiZ Connected portfolio the MarCom launch assets. Trained markets and agencies on the new brand identity, use of assets and instore shelf vision via global webinars.

Eindhoven Area, Netherlands

Executed strategic market analysis for a new large illuminated and sound proofing ceiling concept (OneSpace luminous ceiling), and for partnerships in the development, production and/or distribution of large luminous surfaces concepts. Set concept directions and product specifications based on architect and end user requirements. Globally introduced OneSpace luminous ceiling (custom sized and prefab) based on customer requirements. Created customer bespoke concepts (execution, mounting, controls etc.) working directly with customers, architects and the R&D team. Build and maintained pricing models. Responsible for technical support to business development, training value added partners on the LLS propositions and the long term roadmap and improvement projects.

‘Kennis en middelen bundelen en inzetten zodat Malawianen beter in staat zijn om zelf de kwaliteit van hun leven te verbeteren’. De stichting richt zich op een plattelands community in de buurt van Zomba.Voor informatie over de stichting en haar werkzaamheden, kunt u de website bezoeken: www.betermalawi.nl/

Best

Een unieke club voor iedereen die van muziek houdt! BMEC biedt haar leden een totaalconcept, waarbij modern, innovatief popmuziekonderwijs voor zowel recreanten als (aspirant) beroepsmusici onderdeel uitmaakt van een veel bredere ervaring, gebaseerd op de gedachte: "Let's share music". BMEC is de enige onafhankelijke muziekopleiding in heel Nederland die een Rockacademie licentie heeft voor alle disciplines, én bandcoaching én CA training. BMEC is daarmee hofleverancier van niet alleen de Rockacademie maar ook van andere muziekopleidingen op HBO niveau en voor de conservatoria.Voor informatie: www.bmec.nl

Eindhoven Area, Netherlands

Responsible for the operations at Foreverlamp BV in Europe. Set-up and responsible for the business side of the ERP system (Exact), built the forecast and planning model, responsible for the order process from order receipt to shipment and invoicing, responsible for the warehouse and inventory, planning and ordering, and product management. Lead contact to the R&D team in Beijing to develop new customer oriented products. Responsible for the full presentation during fairs (design of the booth, communication, contact with suppliers etc.). Working with customers across Europe, South America, Australia and New Zealand on sales and logistics.

Eindhoven Area, Netherlands

Special project to set-up a professional product marketing team both in Europe and in China. Aligned and created the technical documentation for the portfolio. Set-up the launch process with timelines and milestones. Updated the website and webshop with the relevant technical data. Created the logistical process from order intake to shipment.

Responsible for the marketing, communication, product portfolio, activation and in-store innovation in the Food / Hyper and DIY channels of Consumer Lighting Solutions in Europe. Introduced the new generations of LED lamps in various channels in Europe, including communication and shelf lay-out.Coaching and training the Brand Managers and Account Managers in the local organisations. Set-up the Brand Manager network to deploy the strategy and directions for Consumer Lighting.Reporting to the Senior Marketing Director EMEA. Working in tandem with the European Sales Manager Food (based in France), on reaching the Marketing and Sales targets.

Responsible for the in-store marketing of consumer lighting products across all territories in Europe, Middle East and Africa. Reporting to the Senior Director Shopper Marketing & Category Management.Introduced an entirely new in-store communication concept for the launch of LED, an integrated concept, delivering clear reasons to buy together with a demonstration tool.Introduced clear consumer communication tools concerning the EU ban on energy inefficient products, enabling the shopper to make an educated decision on the replacement products they needed.Devised an innovative new flexible display set-up for promotions, saving on cost and reducing complexity. As a result lead times for promotions were reduced, with less component stock, and less dependency on order levels. Lead cross-cultural teams in the UK, France, Germany, Belgium and the Netherlands in developing in-store executions for different product segments within lighting (lamps, luminairs, accessories).Won the DBA Gold Award 2009 for in-store communication, using only POS.

Responsible for the marketing, product portfolio and innovation of consumer lamps in Europe, devising the long term marketing strategy, new product development & launch, product positioning, pricing & portfolio management. Introduced an entirely new focus on energy saving products and communication, creating a new shopper based segmentation of the consumer portfolio, addressing the knowledge and needs of the shopper and enabling resonant effective marketing communications to each group.

Responsible for long term innovation strategy in consumer lamps, creating new long term product concepts, technologies and product/market combinations. Initiated a consumer led approach which used market trends and consumer insights to drive product development. This resulted in the launch of a range of LED based concepts for lighting accessories and planning for a strategic alliance within Philips Lighting to develop a mood enhancing product.

Responsible for the operational marketing of incandescent and halogen lamps for Western Europe. Responsible for creating range extensions and additions to the portfolio, supporting the sales teams in Europe realising their targets.

Responsible for the integrated portfolio policy for energy saving lamps, including product & packaging development, supporting account managers, liaising between countries/production and managing NPD.Responsible for a 5 year project (PACE - Packaging As Competitive Edge) defining a new direction in packaging from conception through to implementation. Created and introduced the first consumer portfolio in energy saving lamps, the first consumer packaging

Trained as a business engineer/consultant in the lighting industry. Worked in several departments in the factory, from producing glass for TL tubes to lamp production and development. Responsible for the management of a variety of projects, business case preparation, organisation of production crews and training.

Dm1, Digital Marketing

Digital marketing, digital advertising, mobile marketing, social media, content marketing, direct marketing, multi channel approach.

Lean Foundation

Core Management Training

Category Management - Keeping Up To Date With The Latest Developments In Category Management.

Effective Marketing Planning (Trainer)

Alliance Negotiation Training

Communication Training

Category Management Training

Sales Negotiation

Product Management Training

Pqa-90 Quality Auditor

Bachelor Of Marketing, Nima Marketing A/B (Eqf6)

Iso9000 - Quality Auditor

Business Engineering (Ibie A/B/C)

Bsc., Aeronautics, College Of Advanced Technology (Vliegtuigbouwkunde)

Vwo, Atheneum B