Rene Abeln Email & Phone Number

Best, NB, NL

Eindhoven, North Brabant, Netherlands

Integrally managing Innovation to Market projects. Responsible for the launch of the entire proposition in the market, on time, together with the right commercial assets, at the right time. Working closely together with a diverse team of product and marketing managers, development engineers, system architects, marcom etc. Driving forward, shaping and.

Eindhoven Area, Netherlands

Globally responsible for the creation of product propositions, communication hierarchy, e-commerce and digital assets, in-store shelf vision and promotional set-up. Managed communication-, design- and creative agencies including the budget and planning for the asset creation of new product introductions. Worked with national sales organizations and.

Eindhoven Area, Netherlands

Executed strategic market analysis for a new large illuminated and sound proofing ceiling concept (OneSpace luminous ceiling), and for partnerships in the development, production and/or distribution of large luminous surfaces concepts. Set concept directions and product specifications based on architect and end user requirements. Globally introduced.

‘Kennis en middelen bundelen en inzetten zodat Malawianen beter in staat zijn om zelf de kwaliteit van hun leven te verbeteren’. De stichting richt zich op een plattelands community in de buurt van Zomba.Voor informatie over de stichting en haar werkzaamheden, kunt u de website bezoeken: www.betermalawi.nl/

Best

Een unieke club voor iedereen die van muziek houdt! BMEC biedt haar leden een totaalconcept, waarbij modern, innovatief popmuziekonderwijs voor zowel recreanten als (aspirant) beroepsmusici onderdeel uitmaakt van een veel bredere ervaring, gebaseerd op de gedachte: "Let's share music". BMEC is de enige onafhankelijke muziekopleiding in heel Nederland die.

Eindhoven Area, Netherlands

Responsible for the operations at Foreverlamp BV in Europe. Set-up and responsible for the business side of the ERP system (Exact), built the forecast and planning model, responsible for the order process from order receipt to shipment and invoicing, responsible for the warehouse and inventory, planning and ordering, and product management. Lead contact to.

Eindhoven Area, Netherlands

Special project to set-up a professional product marketing team both in Europe and in China. Aligned and created the technical documentation for the portfolio. Set-up the launch process with timelines and milestones. Updated the website and webshop with the relevant technical data. Created the logistical process from order intake to shipment.

Responsible for the marketing, communication, product portfolio, activation and in-store innovation in the Food / Hyper and DIY channels of Consumer Lighting Solutions in Europe. Introduced the new generations of LED lamps in various channels in Europe, including communication and shelf lay-out.Coaching and training the Brand Managers and Account Managers.

Responsible for the in-store marketing of consumer lighting products across all territories in Europe, Middle East and Africa. Reporting to the Senior Director Shopper Marketing & Category Management.Introduced an entirely new in-store communication concept for the launch of LED, an integrated concept, delivering clear reasons to buy together with a.

Responsible for the marketing, product portfolio and innovation of consumer lamps in Europe, devising the long term marketing strategy, new product development & launch, product positioning, pricing & portfolio management. Introduced an entirely new focus on energy saving products and communication, creating a new shopper based segmentation of the consumer.

Responsible for long term innovation strategy in consumer lamps, creating new long term product concepts, technologies and product/market combinations. Initiated a consumer led approach which used market trends and consumer insights to drive product development. This resulted in the launch of a range of LED based concepts for lighting accessories and.

Responsible for the operational marketing of incandescent and halogen lamps for Western Europe. Responsible for creating range extensions and additions to the portfolio, supporting the sales teams in Europe realising their targets.

Responsible for the integrated portfolio policy for energy saving lamps, including product & packaging development, supporting account managers, liaising between countries/production and managing NPD.Responsible for a 5 year project (PACE - Packaging As Competitive Edge) defining a new direction in packaging from conception through to implementation..

Trained as a business engineer/consultant in the lighting industry. Worked in several departments in the factory, from producing glass for TL tubes to lamp production and development. Responsible for the management of a variety of projects, business case preparation, organisation of production crews and training.

Dm1, Digital Marketing

Digital marketing, digital advertising, mobile marketing, social media, content marketing, direct marketing, multi channel approach.

Lean Foundation

Core Management Training

Category Management - Keeping Up To Date With The Latest Developments In Category Management.

Effective Marketing Planning (Trainer)

Alliance Negotiation Training

Communication Training

Category Management Training

Sales Negotiation

Product Management Training

Pqa-90 Quality Auditor

Bachelor Of Marketing, Nima Marketing A/B (Eqf6)

Iso9000 - Quality Auditor

Business Engineering (Ibie A/B/C)

Bsc., Aeronautics, College Of Advanced Technology (Vliegtuigbouwkunde)

Vwo, Atheneum B