Sales/Marketing Director Latin America
San Diego - Us | Tokyo - Jp, Us
Achieved 10 years succesfull career in Sony Corporation due to high performing multi-cultural sales and marketing skills and competencies. Founding manager of the Broadcast Systems Marketing team supporting Brazil, Mexico,The Caribbean, Central and South America.Increased international marketing support by developing advertising and information plan (advertising, promotional materials, editorials, conferences and events) contributing to expansive annual growthEstablished Sony as industry leader in broadcasting by regularly scheduling presentations, conferences and product demonstrations (averaging 15 per year) to distributors and broadcast executives throughout the region. Contributed to successful business development and negotiations with TVGlobo, Televisa, Artear, DIRECTV Latin America-GLA, Venevision, Azteca TV, HBO-OLE, and Sony Entertainment TelevisionLead the IT/PC business unit operations to improve sales in 150%Successfully launched floppy-disc, state-of-the-art camera, achieving 25% market share in Latin America within one yearDeveloped six new sales channels of master distributors to optimize product launch, to improve market penetration paceAssumed role of regional e-commerce project leader, hired technology experts and defined online business model for remote prospective customers, focusing on VAIO and High End Sony Digital Consumer Products