Renea Pena Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

Manage and create relationships with Ford and Lincoln dealerships in the TX, OK, and KS region to increase reoccurring and one-time revenue by helping the dealerships identify opportunities to increase sales and service traffic. Train and mentor fellow DMC’s on our overall platform, territory management, obtaining objectives and relations with their Ford and FordDirect counterparts. Establish good working relationships with both Ford and FordDirect management and their respective… Show more Manage and create relationships with Ford and Lincoln dealerships in the TX, OK, and KS region to increase reoccurring and one-time revenue by helping the dealerships identify opportunities to increase sales and service traffic. Train and mentor fellow DMC’s on our overall platform, territory management, obtaining objectives and relations with their Ford and FordDirect counterparts. Establish good working relationships with both Ford and FordDirect management and their respective teams. Meet regularly with regional Ford and FordDirect offices to align expectations and discuss current and future business. Work closely with Ford and FordDirect to help them utilize our services to help the dealers reach Ford and Ford Direct regional goals.  Achieved 119% of revenue goal for 2023, while enrolling over 35 new dealerships to the Ford platform.  #3 revenue producer on the Ford DMC team of 21 for 2022.  2nd in enrolling dealerships in the optional Past Due Maintenance for 2022. Earned Coach’s Club award for the Ford DMC team on the first year roll out in 2021. #4 revenue producer on the Ford DMC team of 21 for 2021.  Partnership with Ford and Ford Direct to focus on the lowest performing Dallas region Ford dealerships to increase service traffic in 2021. Achieved enrollment of 65% of mail and email with the effort. #7 revenue producer on the Ford DMC team of 19 in 2020 with only 9 out of 12 months in sales. Average of 12 months would have worked out to #3 for year. Earned award for Top Five President’s Club (Jim Huston’s Top 5) in 2018, #3 revenue producer on the Ford DMC team of 19 in 2018. #3 revenue producer on the Ford team of 22 in 2017 for Q4 sales revenue.  #2 revenue producer on a team of 22, Jan – Dec 2017.  Consistent dealership reviews of 5 stars on overall value and performance provided. #3 revenue producer on team of 19, Jan – Sept 2018. Show less

Dallas/Fort Worth Area

Secured new business with dealership executives with F&I solutions, Digital Retailing, Service Marketing and Customer Retention to improve revenue with-in the dealership.  #1 revenue producer on a team of 18 in 2015.  Consultant approach to all dealership operations to help increase sales, customer retention, service traffic and overall attractiveness of dealership. Consult and create partnerships with Fixed Operation Directors and Service Directors/Managers to increase… Show more Secured new business with dealership executives with F&I solutions, Digital Retailing, Service Marketing and Customer Retention to improve revenue with-in the dealership.  #1 revenue producer on a team of 18 in 2015.  Consultant approach to all dealership operations to help increase sales, customer retention, service traffic and overall attractiveness of dealership. Consult and create partnerships with Fixed Operation Directors and Service Directors/Managers to increase service market share, service/sales customer retention and declined service revenue. Increase response rate to declined service calls by an average of 8%-10% over 90-day period. Show less

Dallas/Fort Worth Area

Consultant Sales to Automotive Dealership Owners, GM’s and Managers of Marketing Campaigns with 700% - 1000% ROI average.

United States

Managed, sold, and created partnerships with dealership executives in all OEM’s regarding best practices and use of inventory management software.• Partnered with dealerships to reduce vehicle turn times to 16- 24 days, increase front gross profits to $125 plus a day and increase trade close ratios to 50%.• Responsible for consulting, selling, and retraining low performing dealerships and those contemplating, requesting cancellation with a 90% plus retention rate. • Demonstrated… Show more Managed, sold, and created partnerships with dealership executives in all OEM’s regarding best practices and use of inventory management software.• Partnered with dealerships to reduce vehicle turn times to 16- 24 days, increase front gross profits to $125 plus a day and increase trade close ratios to 50%.• Responsible for consulting, selling, and retraining low performing dealerships and those contemplating, requesting cancellation with a 90% plus retention rate. • Demonstrated, sold, and trained dealership executives and managers to effectively advertise vehicles on-line to increase website traffic and sales.• Knowledge in all areas of listing vehicles online, creating/automating vehicle descriptions, photos, SEO, Advertising, Website creation and building dealerships exposure on 3rd Party sites and social media.• Experience and knowledge of current DMS systems (CDK, Dealertrack & Reynolds), CRM’s (VinSolutions, eLeads, etc.) and their integration with outside software. Show less

Dallas/Fort Worth Area

Maximized sales revenues by establishing new accounts, increasing revenue from existing clients and maintaining a high level of customer service. Prepared and managed office budget to control costs and maximize profit before tax. Led operations team in recruiting the best talent for our current clients and prospects to gain new accounts.  Grew revenue and profit before tax for our office 50% over 2006.  Closed large on-site account that contributed 1.5 million in revenue for 2007… Show more Maximized sales revenues by establishing new accounts, increasing revenue from existing clients and maintaining a high level of customer service. Prepared and managed office budget to control costs and maximize profit before tax. Led operations team in recruiting the best talent for our current clients and prospects to gain new accounts.  Grew revenue and profit before tax for our office 50% over 2006.  Closed large on-site account that contributed 1.5 million in revenue for 2007 and 3 million projected revenue for 2008. Ranked 35th highest in profit after tax for 2007 out of 1,100 offices Show less