Rene Barasoain Email and Phone Number

HyperFocus ROI is a digital media, marketing and business growth strategy agency. We help businesses optimize their overall strategic growth objectives and maximize their ROI. We accomplish this by leveraging vast knowledge of media, growth, insights, creative and measurement to guide our partners in focusing on the KPI's that matter most to them. Helping identify the right customers and leads that drive real business outcomes. Our areas of expertise lie in:• Consumer Insights, Market Research• Media Measurement • Digital Media Strategy, Planning and Audiences• Media, Monetization, Ad Sales Consulting• Multicultural Strategy

• Developed global scalable solutions that deliver and focus on business objectives, brand growth for partners.• Focused on client global KPI’s in order to drive growth goals on performance/DR/measurement.• Managed high level executive relationships at client, agency partners in order to implement overarching media growth strategies.• Helped lead and develop Facebook’s Multicultural sales and revenue strategy• Created strategy and business plan for Facebook’s Multicultural business.• Successfully launched and developed US Multicultural business • Managed front line sellers/direct reports on my team to ensure they maintained revenue and quota• Leveraged key relationships with all major agency holding companies and key independents.• Established FB as a go-to resource for all Multicultural clients and agencies in the market.• Worked closely with internal cross-functional teams (data sciences, marketing, policy) to build out multicultural targeting solutions.• Liaised with Policy, Privacy, and Legal teams on external positioning of Multicultural business.• Penetrated large organizations to identify and grow brand and performance opportunities• Identified/prioritized business for Facebook Family of Services against audiences and helped define overall strategy across the funnel (brand to DR) for partners• Created Persuasive sales presentations using trends, case studies, measurement• Worked closely with cross functional teams to create go to market ad packages • Initiated, structured, and negotiated long-term strategic partnerships for marketers to build value for their business and grow their brand• Worked with FB Creative Shop and ad partners to grow brand via creative-first storytelling • Ensured clients received highest level of sales, marketing and operational customer service • Devised and executed scalable educational initiatives across org and agency/client ecosystem.• Represented Facebook at several key industry events as a keynote speaker

• Negotiated and closed all aspects of advertising business on Univision and its properties• Prepared, quoted and presented proposals, media plans, presentations related to Univision’s properties• Managed day-to-day client and partner relationships• Oversaw implementation and all aspects of campaign performance to ensure highest advertiser ROI in order to retain future business and revenues• Worked with Sales Marketing to create custom ideas for advertising partners to grow their brand• Ideated and execute the overarching company 360 approach (TV, radio, online and mobile)• Achievements:o +40% increase in regional revenue first year in roleo Recognized for garnering the most new business for the interactive division in 1H 2010o Univision Communications first ever President’s Award Winner – 2010o Univision Communications “Sales Achievement” Award Winner - 2013• Key Advertisers: Verizon, AT&T, Maybelline/Garnier, Nissan, Domino’s, Darden, DPSG

• Prepared touring business plans, scrutinized budget, profitability and booking potential of artists • Booked artists at the club, theatre, and arena level across markets nationwide• Coordinated routing logistics of music tours with all local Clear Channel Entertainment offices• Developed and implemented concert market/marketing strategies and Media Planning for U.S. Clear Channel Entertainment (now Live Nation) offices

• Prepared and maintained marketing budgets and plans• Negotiated with sponsors to secure funding for artist promotions and events• Organized publicity events and artist showcases for media exposure• Developed strong relationships with press contacts to promote EMI artists and products