René Bergmans Email & Phone Number

Waalwijk

BRAND PROPOSITION is the Dutch marketing consultancy that helps you to define or refine the positioning of your brand and translate this into concepts that really hit the hearts of consumers. The method used is 'Marketing Plan in 30 Questions'. A complete, creative and practicle management tool that helps you in developing the guidelines for your long-term brand strategy and activation. Brand Proposition is prefered supplier of KNVB Expertise, Nederlandse Vereniging van Poppodia en Festivals, Museumvereniging and Vereniging van Schouwburg- en Concertgebouwdirecties. Clients: Midpoint Brabant, national sports organisations (KNSB/Ice Skating, Ice Hockey, Korfball, Beach Soccer, Frisbee, Jeu de Boules), AB InBev (Jupiler, Hertog Jan, Dommelsch, Leffe, Hoegaarden), KNVB Expertise, Eerste Divisie (Jupiler League), Breda Marketing, professional football clubs (Sparta , Willem II, De Graafschap, Go Ahead Eagles, VVV, MVV, FC Den Bosch, Telstar, Almere City, Helmond Sport), KNVB & Eredivisie Zaalvoetbal, ZLM Tour and European Championships Track Cycling and Cross (Libéma Profcycling), amateur clubs (De Treffers, Orion), Nationaal Comité 4 en 5 mei & 14 Bevrijdingsfestivals, Gebouw-T, Opera Zuid, Festival Circolo, Daikin, Achmea, Vekoma Rides, Smurfit Kappa, Zorgthuisnl, Rotterdam Unlimited/Zomercarnaval, M3E, OBA, Designforum, SHIP (world's largest sealock expo), Beautiful Distress, Hall of Fame, Particles, International Vocal Competition, Hertog Zout, LunaLunaLuna, Aeroparc, CBI/Ministry of Foreign Affairs (country branding Tanzania, Ghana, Uganda; Indian Foundation of Business Competitiveness).Collaborations:Associate partner brand strategy agency UBACHS/full contactMarketing expert BC4U TeamingMarketing expert business network 'SDG Events'René Bergmans is Board Member of Coöperatie Eredivisie Zaalvoetbal. BRAND PROPOSITION STRENGTHENS YOUR BRAND.INFO René Bergmans I Tel: +31 (0)6 42662557Mail: rene@brandproposition.com - www.brandproposition.com

Nijmegen

Since May 2010 I am associate partner at UBACHS/full contact, the brand strategy and activation agency of my former Adidas companion Paul Ubachs. The agency fulfils a niche role in the market by concentrating on creating the central brand story based on behavioural insights and developing integrated programmes to activate this story for the right audience. UBACHS/full contact helps you in defining the brand’s long-term orientation ('The Brand Check' & 'The Brand Story'), external activation ('Target Group BRM-Matrix' & 'Brand Activation Plan') and internal performance & motivation ('Attitude & Behaviour' and 'DRIVE to Excellence').At UBACHS/full contact I have worked for (inter)national A-brands like KNVB (Dutch professional football clubs, including PEC Zwolle, Willem II, FC Dordrecht, Telstar, MVV Maastricht, Almere City), UEFA (Women's Football in Ireland, Israel Football Association), Center Parcs Europe, Westland Cheese (Old Amsterdam, Maaslander), Bel Groep (La vache qui rit, Leerdammer, Boursin, Port Salut, Babybel), Stayokay, Hostelling International, Utrecht University (School of Economics, Law College, Dynamics of Youth), Nedap, Topicus, Nsecure, KNNS, Scarabee, BagDrop, Infopact, Faber Haarden, Sweeps, Florence, De Waalboog, Aafje Zorghotels, Argos, WVO Zorg, Pleyade, Talis, Avalex, GGD, IZZ, various municipalities and the Dutch Royal Family visit at Queen's Day 2011 in Weert. The agency is a leading player in brand story development and has created own brands like Holland’s most appealing neighborhood livability program for kids, De BeestenBende - voted as best litter solution of the Netherlands by SBS Het Beste Idee van Nederland. Dolfinarium is the main partner of De BeestenBende.A STRONG BRAND REQUIRES A STRONG STORY.INFO René Bergmans at UBACHS/full contact I Tel: +31 (06) 42662557Mail: rene@ubachsfullcontact.nl I Internet: www.ubachsfullcontact.nl

Zeist

Member of the Futsal Board of the Dutch National Football Association (KNVB), responsible for Marketing and Communication.

Breda

Positioning of brands in the world of sports.

Brands: Jupiler, Dommelsch, Hertog Jan, Leffe, Hoegaarden, Beck's, Stella Artois, Brahma, Belle-Vue.Sponsorships: Jupiler League, 14 Eredivisie/Jupiler League clubs, Dommelsch Live38 (Radio 538), Dommelsch Dubbel Dutch, Dommelsch Live Bookings, Dommelsch Supermarkt Concerten, Dommelsch Clash of the Cover Bands, Dommelsch Locals Only (LiveXS), Dommelsch TWSTD DJ Contest, Café Cultuur Prijs (Felix Meritis), The Future Pub (Living Tomorrow), Lowlands, Parkpop, Awakenings, Dance Valley, Dutch Valley, Dancetour, Loveland, Emporium, Matrixx at the Park, Bospop, Bevrijdingspop, Dauwpop, FestyLand, Oerol, Theaterfestival Boulevard, Noorderzon, Festival Mundial, Radio 538 Koninginnedag Museumplein, Night of the Proms, René Froger, Melkweg, Tivoli, 013, Effenaar, Patronaat, Doornroosje, Mezz, W2, Center Parcs, Efteling.Dommelsch & Music: SponsorRing Award for Hollands no. 1 sponsoring case 2008 in Culture & Entertainment and SAN Accent for best Fast Moving campaign of 2008.Member of the AB InBev Western European Team for the FIFA World Cup 2010 - project leader for the Dutch market with Jupiler as Official Sponsor.

Brands: Jupiler, Dommelsch, Hertog Jan, Leffe, Hoegaarden, Beck's, Brahma, Belle-Vue, PerfectDraft.Highlights: Portfolio strategy InBev NL. Word-of-mouth market introduction Jupiler. Platform Jupiler & Football. Jupiler League. Rejuvenation Dommelsch. Concept Dommelsch & Music. Intro Dommelsch Ice. Hertog Jan brewery tours. Market launch PerfectDraft (InBev/Philips).Dutch Design Award & ADCN Award for best brand restyling. 2 x Nomination Gouden Loeki Award (Dommelsch).

Bi-annual market launch of new Adidas shoes & apparel collections in the Benelux. Intro of UEFA EURO 2000 ball and new Predator soccer boots. Sponsoring endorsements by Patrick Kluivert, Ruud Van Nistelrooij, Edwin Van der Sar, Marc Overmars, Luc Nilis, Ajax, Feyenoord, Anderlecht, Club Brugge, Standard Luik, Dutch Hockey Association KNHB, Dutch Athletic Association KNAU, Rotterdam Marathon.Member of the international Adidas team for the UEFA EURO 2000 soccer championships. Member of the Adidas European Marketing team.PR spokesman of Adidas Benelux.

Retail campaigns (Intersport, Footlocker, Sport 2000...), Adidas store in Amsterdam, shop-in-shops, merchandising, in-store communication, product training and collection launches.Member of the EURO Adidas Retail Team.

Market launch of mobile phone, camcorder, laptop, electronic, photo, watch, hearing aid, alkaline and rechargeable Nickel Hydride batteries. Worldwide new packaging range.Board member of Varta Benelux.Member of the Varta World Market Marketing Team.International brand manager battery packs for mobile phones.European campaigns with Star Wars and James Bond's Golden Eye.

Campaigns: Philips consumer electronics, computers, Philishave, Ladyshave.

Accounts: No Smoking campaigns, Ernst & Young, Fleurop.

Accounts: Kies Exact campaign of Ministery of Education.

Education record

Education record

Education record

Education record

Education record

Education record

Education record