Rene Briceno Email & Phone Number

Costa Rica

First responsible for sales cycle and brand development over the entire Central America & Caribbean territory.

Responsible for business growth, market sizing and research, strategic planning, definition of sales approach for each market, establishment of business goals in junction with top management, set up of monitoring and control tools, definition of KPIs, recruitment of business channels/distributors, lead generation, direct sales, deal negotiation, closing and follow up; project supervision and support, on site operator/installer training, customer relationship management.• Provided… Show more Responsible for business growth, market sizing and research, strategic planning, definition of sales approach for each market, establishment of business goals in junction with top management, set up of monitoring and control tools, definition of KPIs, recruitment of business channels/distributors, lead generation, direct sales, deal negotiation, closing and follow up; project supervision and support, on site operator/installer training, customer relationship management.• Provided mechanical services and products to power plants in Latin America, focusing on fluid management systems for cooling towers, turbine/engine cooling and fuel lines. Services included mechanical system design and supervision. Special trade finance conditions were met for big size projects.• Ticket size ranged from USD 100,000 to USD 7,000,000 throughout Latin America.• Achieved annual sales goals by September 2008 and surpassed sales goals by December 2008. Show less

Mid-Size call center operation focusing on foreign investor markets in the US, Canada, Netherlands, and UK.International Sales Manager / Partner. Main responsibilities included the management of 30+ sales team, campaign creation and negotiation with large real estate projects, lead generation/acquisition, database management, CRM and Voice systems integration, campaign management, definition and monitoring of sales/productivity ratios, compensation plan management, international escrow and… Show more Mid-Size call center operation focusing on foreign investor markets in the US, Canada, Netherlands, and UK.International Sales Manager / Partner. Main responsibilities included the management of 30+ sales team, campaign creation and negotiation with large real estate projects, lead generation/acquisition, database management, CRM and Voice systems integration, campaign management, definition and monitoring of sales/productivity ratios, compensation plan management, international escrow and security services, investor hospitality and traveling services.• Ticket size for each sale ranged between 0.5MM and 1.5MM• Managed investor groups of 20+ people with 100% closing rate.• Sold all development projects by 60% in 90 days. Show less

Primary responsible for the creation and management of Vendor Equipment Finance Programs (VPs), including lead generation and cold calling, direct sales, negotiation of program operation & maintenance agreements, program training & deployment in each country, risk assessment criteria, program portfolio limits and program portfolio sale at maturity.• Started as a Business Development Executive and got promoted in first 3 months.• Closed VPs with top accounts like Komatsu, IBM, HP, Cisco… Show more Primary responsible for the creation and management of Vendor Equipment Finance Programs (VPs), including lead generation and cold calling, direct sales, negotiation of program operation & maintenance agreements, program training & deployment in each country, risk assessment criteria, program portfolio limits and program portfolio sale at maturity.• Started as a Business Development Executive and got promoted in first 3 months.• Closed VPs with top accounts like Komatsu, IBM, HP, Cisco Systems, and Volvo.• All programs created covered the entire Latin America region.• Biggest direct sale made was 2.5MM for Dole Fresh Fruit, under the IBM Vendor Program. • Total VP portfolio ranged USD 20MM in less than 2 years. Show less

First responsible for the Asset Based Finance division, including vendor equipment finance programs, international trade financing, asset based portfolio acquisition, portfolio financing for local entities, customer relationship management, new customer acquisition, program negotiation/creation, lead generation, direct sales, and company-wide training for all direct sales positions. Also market sizing and establishment of monitoring/scoring tools.• Achieved sales goals consistently, in the… Show more First responsible for the Asset Based Finance division, including vendor equipment finance programs, international trade financing, asset based portfolio acquisition, portfolio financing for local entities, customer relationship management, new customer acquisition, program negotiation/creation, lead generation, direct sales, and company-wide training for all direct sales positions. Also market sizing and establishment of monitoring/scoring tools.• Achieved sales goals consistently, in the order of USD 86MM per annual.• Surpassed portfolio spread requirements, obtaining yields higher than 850 basis points (8.5% spread).• Biggest sales made was USD 30MM under the Cisco Systems Vendor Finance Program, which led to an additional program creation one year later, on CSI Leasing.• Since Citibank did not provide any leasing solutions on its products, many of the portfolios I created later on, as a Vendor Program manager in CSI Leasing, were easily sold to Citibank as a 2nd floor banker.• Managed all relationships with manufacturers, resellers, integrators, distributors, lessors and valuators, in the markets of Industrial/OEM Equipment, Construction Equipment, Information Technologies, and International Trade Finance.• Managed Vendor Programs included IBM, Cisco Systems, Microsoft, Komatsu, Volvo, Caterpillar, Scania, John Deere, Genie, Yale, Heidelberg and Husky. Show less

Small business operation based on Silicon Valley, California. The operation still exists and yields great results.Marketing & Sales Manager. Responsibilities included all marketing and sales activities such as lead generation, cold calling, promotional campaign creation, online sales, and customer relationship management systems.• Increased Costumer Share from 5% to 60% in 2 years. • Developed a 1 to 1 sales approach, training all involved players.• Established the first CRM… Show more Small business operation based on Silicon Valley, California. The operation still exists and yields great results.Marketing & Sales Manager. Responsibilities included all marketing and sales activities such as lead generation, cold calling, promotional campaign creation, online sales, and customer relationship management systems.• Increased Costumer Share from 5% to 60% in 2 years. • Developed a 1 to 1 sales approach, training all involved players.• Established the first CRM initiative of the company, which is used to this day.• Biggest ticket sale was USD 250K to Solar Systems Co. in San Jose, CA.• Learned the insights of the US culture for doing business. Show less

Licentiate, Finance

Licenciate, Sales & Marketing

Activities and Societies: Costa Rican Bureau of Professionals in Economics

High School, High School

N.A., Management, Oratory, Ms-Office

Harvard University - Strategic Planning Boot Camp. Business Oratory Seminar - 2002 • Pay Per Click Advanced Black Belt, Perry Marshall &.