René Carcaño Email & Phone Number

Irapuato

• Responsibilities:
• To develop and implement communication plans for global HR programs and changes effectively in Mexico.
• To align and leverage Global HR communication tools
• To processes HR Mexico communications adjusting contextually and culturally.
• Write, proofread, edit, and translate communication materials. Translations can be both ways (English to Spanish; Spanish to English). HR programs include, but not limited to, making updates on HR Communications.
• Maintain Spanish Translations Guidelines and Standards document.

México

• Expertise on:
• Change in organizational culture
• Organizational communication diagnosis
• Concept of happiness in the organization
• Focus group studies
• Creation of business concept

Querétaro

• Operational management of commercial projects and sales, communication and public relations
• Promoted from Commercial Manager to Projects Manager.
• Administration: Implemented a change of focus in the operation focused on the main processes as a means to reach the goals. I developed a new digital reporting system for programming activities with statistical.
• Branding: Carried out several radio interviews, gave conferences in companies and universities, carried out diagnostics in schools, participated in expos, and brought new sales strategies: new points, changed the way.

Querétaro Y Alrededores, México

• My time at UCEM was short, IQ Center invited me to collaborate promoting me as Commercial Manager.
• Managed promotional and marketing activities for 15 facilities in 9 cities.
• Efficiency: Exceeded global goals for my region, period 01/2015: 1183/1100 enrolled students.
• Supervision: Carried out a diagnosis that allowed detecting and solving operational flaws in processes due to a lack of training and knowledge of the regulations.
• Communication: Created on my initiative the website "Promotor" to share tools, reports, training videos, etc.

Querétaro Y Alrededores, México

• Búscame is an online web implementation with powerful solutions for the operational and sales areas.
• Hired on a per-project basis.
• Management: Provided accurate diagnostics from focus groups, and the creation of operational policies.
• Productivity: Reduced integration times by 67% and standardized the operation.
• In the final delivery, the quality of my work was praised by the Executive Director.

Querétaro Y Alrededores, México

• Developed the general business strategy, commercial communication, motivation, and training
• Sales: I integrated 8 cities 105 days from the launch, 32 cities very interested after my presentation.
• Communication: Recognized for the implementation of the website, training video channel, production of the audio FAQ, and the delivery of 49 webinars.
• Shortened training from 2 days to 5 hours with efficiency and increased customer satisfaction.
• The position grew and I was asked to relocate, conditions prevented me from continuing.
• Santander made me an offer that I previously rejected, I took it back and was hired.

Querétaro Y Alrededores, México

• Created and implemented commercial communication strategies in English and internal communication in Spanish.
• Developed marketing strategies and participation in international events and exhibitions.
• Organized corporate events and presentations.
• Designed and wrote advertisements, brochures, websites, newsletters, press releases, etc.
• Received written recognition for the quality of my work from the Business Development VP

Querétaro Y Alrededores, México

• Created and implemented internal corporate communication strategies at the national level.
• 92% satisfaction with the relevance of the information communicated and the channels created.
• Saved 78% budget by doing in-house graphic design, web content, animations, scripts for institutional and induction videos, photo illustration, translations and proofreading of texts for other areas and mailboxes.
• Revived the in-house magazine by turning it into an attractive, high-impact product.
• Contributed with the Quality of Life System: clima org., a new system of mailboxes.
• Wrote the General Manager's speeches and presentations in English.

Bilingual Communication and Public Relations consultant for foreign accounts and clients.

Ciudad De México Y Alrededores, México

• Developed marketing communications strategies
• Marketed consulting programs
• Collaborated in televised training for consultants
• Created tools and strategies for marketing services.
• Reviewed promoters' performance

Ciudad De México Y Alrededores, México

• Developed communications strategies
• Implemented communication social, institutional, and internal campaigns
• Designed printed materials, posters, and brochures
• Created the company intranet
• Edited the internal magazine
• Produced HR induction and marketing videos.

Master'S Degree, Business Administration, Unam-Fca-Cu Postgraduate Studies Division.

Activities and Societies: • Invited to teach a bachelor's degree group of teachers on the subject of cultural differences applied to.

Communications And Public Relations, Bachelor'S Degree

Activities and Societies: Exchange student at the University of Ottawa, Canada, 1988