René Cato Email & Phone Number

Flevoland, Netherlands

Almere Stad Area, Netherlands

AREAS OF EXPERTISETelecom Industry Expert and Solution Sales expert in 4G, LTE, IP PBX – Mitel – Avaya & Cisco, SIP trunking, Local & International Leased lines based on MPLS, Colocation, Datacenter & Cloud Services, Connected objects, Wifi Solutions. IMS - Huawei Business Development Solution Selling Strategies  Strategic /Tactical Sales Planning ICT Services and Solutions including Cloud Services Exceptional prospecting and closing skills while building and maintaining relationships on CxO Level Digital transformation Affinity Sales Mobile services Competitor & Market Analysis Solution shaping and Building Win- Strategies Fiber & Cabling infrastructure Solutions - Responsible for creating, and growing revenue for the Top business market (the top 30 clients of UTS)- Engaged in structurally pursuing potential new business and opportunities to increase the share of wallet, by influencing and advising CEO’s and senior management.- To fulfill the telecommunication needs of the top business market I deployed all techniques (a.o. consultative selling) to understand the concrete and latent needs of the businesses.- Project team member for revised pricing structures and product development for UTS Business.- Form strategic alliances with major players in the Corporate Market- Ensure increase of sales of Telecom company’s portfolio of products and services in the local Corporate industry- Manage Mayor Strategic Accounts- Manage and supervise account assistants and back office personell & technical staff- Assisting & giving sustainable support to Chief Commercial Officer & Business Unit Manager- Keeping corporate customers engaged informed and interested in the entire business portfolio of UTS.- Development of customer Retention Strategies for Corporate Accounts- Weekly and monthly Sales and Financial reporting to Management.

- Renting of concrete pumping Equipment for building constructions and swimming pools- Management of a team of concrete swimming pool builders that are experienced in all aspects of concrete swimming pool design & construction of swimming pool restoration & refurbishment.

NetPro Group specializes in high-quality ICT solutions and training in the Caribbean.- Responsibility to take ownership of customers & customers relations through the implementation of a commercial strategy. - Responsible to drive sales, business development & new revenue models.- As the right hand to the CEO I was responsible for the growth and commercial success of the Netpro Sint Maarten.- Overall management of branch office and its employees in Sint MaartenACHIEVEMENTS & RESPONSIBILITIES: Overall general management start-up & business development of a new branch in Sint Maarten. Overall strategy was to create and gain sustainable market growth and firm regional presence by offering high quality IT solutions. These solutions where based on high end technology products of NetPro’s strategic partners like Microsoft, Hewlett Packard and Cisco Systems. The main goal was to fully utilize the new branch’ s strategic geographical location in the North Eastern Caribbean and to mobilize Netprogroup’s all its resources to serve its customers on St.Maarten and the Northern Caribbean region in general.- Overall management & leadership of branch office in Sint Maarten.- Oversee all sales & business development functions including new product roll outs and key account management.- Management of projects in particular the overall management of the implementation of the entire data infrastructure cabling project of the PJIAE (Princess Juliana International Airport) as one of main start-up projects of the Sint Maarten branch company. - As Commercial Director I defined a strategy for the group and developed, executed and managed a comprehensive marketing plan designed to penetrate and grow targeted markets.- Communicated with customers, management, internal departments, and software developers such as Microsoft Cooperation, Cisco Systems and Hewlett and Packard to coordinate overall marketing effort in accordance with corporate goals.

As counterpart head of automation I was responsible for the reorganisation and restructuring of the entire IT-department. Development of new IT policies, implementation of new projects, providing adequate and effective support to all other government departments.ACHIEVEMENTS & RESPONSIBILITIES: - Responsible for the preparation and execution and progress of the quality of IT service.- Managing of the entire automation department reporting to the Director of Resources (“Directeur Middelen”).- Developing training programs for department staff.- Development of advice reports and policy making with regards to technical management of systems authorisations, procedures, privacy protection and security.- Making of government tenders and selection of vendors.- I was team member of the newly founded program of the BAB-Cur for the development of a new tax office and controlling body which would be needed to restructure after Sint Maarten would receive its country status.- Upgrading of network connectivity through the decentralised government department offices more lease capacity was needed. This was achieved in conjunction with the local telecom company (Telem)- Upgrading of data enter facilities through a migration process from windows 2000 active directory and an entire upgrade of the server park. This migration in my view was essential to be able to offer the decentralised departments new network services to enhance overall government productivity.- Preparation of a (TOR) terms of reference document for the tender selection of the future implementation of document management and workflow management system.- Preparation of Finance proposal for USONA based on Logical Frame Work.- Preparation of ITS Budget of 2005 and 2006. - Setup of first software licensing program closing strategic licensing deal with Microsoft. Enterprise agreement enabled government to standardize all desktops and server software for the next 6 years.

Amsterdam Area, Netherlands

Adobe Systems Incorporated is a computer software company headquartered in San Jose, California, USA which sells IT software solutions. As Business Development Manager I was responsible for identifying and developing business opportunities and achieving sales objectives for key accounts in the financial services industry in the Benelux. - I pro-actively hunted for target organizations and established communications with businesses in the financial services industry that could benefit from Adobe’s software solutions.- Forecast long and short range market potential for the Netherlands, Belgium & Luxembourg for country manager analysis.- Adopted a hands-on approach in monitoring the implementation and execution of marketing programmes.- Forecasting of quarterly sales of key accounts as Adobe Inc. is NASDAQ ranked company. Forecasting in salesforce.com was imperative and had an indirect influence on stocks.- Determined many new opportunities for Adobe Benelux within my first year of employment through organized seminars and giving presentations for companies in the financial services industry throughout the Benelux. - I prepared the annual business development plan and work plan for the financial services industry segment and executed this together with account managers and our marketing manager. - Developed the business in automation of critical processes in the banking and insurance industry and delivered engaging Adobe applications that reduced paperwork accelerated decision-making process. I was able to accomplish this through Adobe’s workflow software which was based on server based PDF technology applications.- After a proven track record in the first year of employment I was assigned 7 major accounts in the financial services industry whereby I was responsible for meeting multi million dollar sales targets. o 7 key accounts ABN AMRO, Rabo Bank, ING group, SNS Reaal, Fortis, Bank Luxembourg, Dexia Bank.