Rene Volker Email & Phone Number

New York, United States

Greater New York City Area

Led a team of marketing, technical & business process professionals to ensure the smooth operation of distribution partnerships globally (including Telco, bundling, marketing)

Greater New York City Area

Led a 40+ person team, responsible for signing, launching and managing telco partnerships globally.

New York

• Marketing and operations role, for the Global Telco/ISP Partnerships team - responsible for maximising Spotify’s revenue and subscriber growth via key partnerships.
• Manage department’s yearly budget. Budget planning process revamped to focus on programs that directly help achieve company KPIs, including the launch of training and incentives initiatives.
• Manage research and insights needs on behalf of the department. Included defining the scope and format of business reviews, building templates for global use, as well as creating a framework to deliver consumer.
• Lead cross-functional working groups on projects aimed at achieving team’s KPIs. Also acted as the main point-of-contact within the Telco business for other departments such as PR, Marketing and Content.
• Define and implement processes to improve team efficiency. Included the creation of tools and templates, such as best-practice guidelines to proactively direct partner activities, and the introduction of a global.

Sydney, Australia

• Responsible for Spotify’s music catalogue in Australia and New Zealand. Charged with driving positive industry sentiment, as well as ensuring user engagement with the Spotify service through the availability of a.
• Manage strategic partnerships in the region, including record labels, publishers, key industry bodies and artists. Advised on the licensing of content for the service, key relationship management, plus the provision of.
• Generate creative marketing strategies for priority artists, such as Lorde and Troye Sivan. Included the creation of bespoke audio and video, tour and event sponsorships, and branded experiences for companies such as.
• Spotify spokesperson for the region, including speaking appearances at conferences and in media interviews.

Managed relationships with European labels, artists & managers during Spotify's first year of operation.

Sydney, Australia

• Strategy and operations role, responsible for Universal Music’s digital platforms (online, mobile, CRM and social), and the generation of new and non-traditional revenue through their exploitation.
• Manage a team of 6 staff, to create and maintain all artist websites, e-commerce stores, email and mobile databases and social networking sites. Included responsibility for 50+ websites, 75+ social networking sites.
• Identify new and non-traditional revenue streams, using Universal’s e-commerce platform as a 3rd party solution. Included launching partnerships with Ticketek, BlackBerry and Virgin Australia, plus direct-to-fan sales.
• Responsible for departmental budget, revenue forecasts and targets (which included driving unique users, database subscribers, and user engagement).

Sydney, Australia

Responsible for the development and management of Universal Music’s direct-to-consumer sales and marketing platform, with the goal of facilitating artist-to-fan relationships, increasing artist exposure, and driving new revenue streams.

Key relationship manager for digital business partners, including iTunes and YouTube. Responsible for maximising exposure and sales for key artists.

Sydney, Australia

Support to Universal’s Marketing team, including the creation of artist biographies, press releases, and release schedules.

Wollongong, Australia

Support to the Marketing and On-Air announcer teams at the Illawarra region’s largest radio station.

Disruptive Strategy

Oxford Women'S Leadership Development Programme

Master Of Business Administration (Executive)

Leadership Development Program

Digital Marketing Certificate

Bachelor Of Communications & Media Studies (Honours), Marketing & Advertising, Honours