René Daniel Jensen Email & Phone Number

Copenhagen, Dk

Copenhagen

Copenhagen, Capital Region, Denmark

As a Business & Yield Manager at TV 2 Denmark, I am at the forefront of transforming traditional TV advertising into a digital and performance-oriented field of advertising. My role is a fusion of innovation and data-driven decision-making that encompasses two key areas:BUSINESS DEVELOPMENT:- Working with industry stakeholders to shape the TV commercial product of the future.- Spearheading the evolution of traditional TV advertising into streaming-based addressable TV advertising on OTT platforms.- Combining the proven effectiveness of flow TV advertising with cutting-edge digital targeting opportunities.YIELD MANAGEMENT & PRODUCT SHAPING: - Driving projects as an in-house project manager / consultant.- Initiating projects and sharing expertise on commercial and technical aspects related to addressable TV.- Exploring and cultivating new revenue streams to maintain competitive edge.- Developing and implementing pricing strategies. - Leveraging data analytics to continuously enhance product performance and ROI.- Pioneering the development of TV 2 Connect; an innovative online addressable TV booking platform.

Copenhagen Area, Denmark

Managed a talented group of people, who work hard to develop digital products, ensure the quality of addressable TV offerings, programmatic sales and delivery of commercial products across the digital platforms of TV 2 Danmark.On a daily basis we strove to make the right strategic descisions in order to uphold the status of TV 2 as a leading danish publisher and premium marketing channel. With both users and advertisers in mind, we sought to consistently optimize the technical setup and develop the performance of our digital offerings.

Københavnsområdet, Danmark

As a digital planner at MEC I was responsible for advising a broad variety of clients about digital marketing strategy. My primary function was to be a trusted sparring partner and project manager across digital marketing strategy, media planning, SEO/SEM, Data Collection, Conversion Rate Optimization and Programmatic buying.Responsible for:- Omnichannel planning of digital campaigns- Implementation of tracking solutions across platforms- Optimization and evaluation of marketing activity.- Coordination of sparring with relevant media partners

Københavnsområdet, Danmark

Commercial coordinator of broadcast commercials airing on TV 2 and sub channels Zulu, TV 2 Sport, News, Charlie and Fri.Primary tasks of operation were to maintain daily contact with creative agencies as well as media agencies in order to ensure correct execution of campaigns, technical assistance and timely delivery of creative material.

Københavnsområdet, Danmark

In this role, I employed qualitative and quantitative research data to pinpoint optimal target audiences, refine communication methods, and offer actionable insights for clients' media strategies. This experience, involving projects for clients like Nestlé, Audi, Volkswagen, and others, laid the foundation for my analytical mindset and expertise in diverse research methods. It was here that I first learned the importance of critically examining data. I discovered that there is valuable learning to be extracted from almost every dataset, an insight I consistently apply in my work.Primary tasks and areas of expertise included the following:- Segmentation & Target Group Analysis- Social Media Listening (Buzz Monitor, DigiFaces and Community+) - Brand Tracking- Pre & Post Testing of Campaign Effects- Campaign Tracking (Online, TV, Radio, Web TV etc.)- Dashboards- Consumer Decision Journeys- Competitor Spend Reports

Københavnsområdet, Danmark

Copenhagen, Aarhus & Herning

Københavnsområdet, Danmark

Master'S Degree, Communication And Media Studies

Courses: - Cross Media Communication - Mastering Corporate Market Communication - Strategic Marketing Communications - Institutional &.

Communication And Media Studies

Courses: - Management of Media Organizations - Advertising & Society - Principles of Public Relations - Principles of Advertising

Bachelor Of Media Studies, Communication And Media Studies

Courses: - Studium Generale - Auditive Media - Media Text Analysis - Audience Research - Media Production (TV, Radio & Digital) - Media.

Education record