Renee Gray Email & Phone Number

Prescott, Az, Us

Sierra Marketing Partners is a local marketing agency that helps local hardware stores address the challenges they face online and in the marketplace. Developing strategic multi-channel marketing plans using customer data as the driving force gives our clients an edge in their local market.

Chicago, Illinois, Us

Liaison for national marketing team whose mission is to merge local understanding with national marketing priorities through the development of strategic marketing plans for new store owners and regional advertising groups. Marketing tactics included digital/social media, cable, radio, and print. Responsible for selling and training all corporate marketing programs to hardware store owners and field associates via conference calls, webinars, one-on-one consultations and bi-annual conventions.Taught marketing best practices to store owners and field associates including loyalty, social media (Facebook, Instagram, Pinterest, YouTube), digital, e-commerce and traditional advertising tactics. Analyzed KPI’s for underperforming stores and created marketing solutions to increase sales and profits. Served on cross-functional teams to identify inefficiencies and develop best in class solutions. • Developed marketing training curriculum to on-board all new field associates and store owners• Led team on the coordination and documentation of marketing best practices which were included in a retail playbook, a comprehensive training manual for new stores and associates• Developed and conducted marketing presentations to key constituents and store owners up to 300 people • Developed 11 regional advertising groups with some achieving a 3% higher performance than non-participants. • Provided marketing assistance including development of local marketing plans, local events, and media to the southwest region which has consistently achieved 3-5% growth in sales for the last 5 years• Planned and executed over 300 new store marketing plans and grand opening events across the United States who consistently achieved a 10% - 12% increase in sales.

Chicago, Illinois, Us

Responsible for selling True Value Rewards program and handled all aspects of program implementation, training, problem-solving and evaluation. Developed customized marketing plans to help retailers take action on program generated data to increase ROI.Coordinated with an outside loyalty marketing agency and internal marketing teams from concept development, creative content, and execution of email and direct mail campaigns. Analyzed campaign redemption and other KPI’s to optimize all marketing efforts and budget with each store owner.• Assisted with testing, developing and rolling out a national customer loyalty and targeted direct-marketing programs to 6,500 True Value retailers• Assisted with development of the loyalty training curriculum/launch materials including store operations and POS. • Developed direct marketing campaign which was recognized by the Direct Marketing Association as a 2006 Gold Echo Award Winner in the retail category• Increased carded sales on the True Value Rewards loyalty program within designated territory by 5.6%• Lead cross-functional team to develop new internal billing process for store owners

Chicago, Illinois, Us

Responsible for development, execution, and evaluation of consumer marketing initiatives including in-store contests, web-based sweepstakes, purchase-with-purchase and retail incentive programs. Developed multi-channel promotional events including communication plans, activation materials to communicate national sponsorship details to field staff, associates, retailers, and consumers. Tested and developed targeted direct marketing program including re-vamping a mailer designed to target new homeowners. Developed and managed branded trade show booth to attract prospective new store owners and investors.• Managed the rollout and activation of True Value’s national partnership with the Make-A-Wish Foundation Program generated more than $1.5 million dollars in media exposure with a $500K budget• Developed and executed multi-channel national promotional sponsorship events including: TNN Music City News Country Awards, True Value Country Showdown, True Value 500, NASCAR 50th Anniversary Tour with the Allman Brothers and True Value IROC’s 25th Anniversary Race

Chicago, Illinois, Us

Responsible for development, execution, and evaluation of True Value’s national motorsports initiatives with NASCAR and IROC. Represented the brand at all race event activities. Coordinated with sanctioning bodies, various PR teams for winner’s circle activity, Honorary Starter, Grand Marshall, pre-race Driver’s meeting and all local, national and regional racing themed promotions and events.Coordinated event logistics for race team members, C-level executives and VIP guests such as Honorary Starter/Grand Marshall dignitaries, including tickets, credentials, hotel blocks, travel itineraries, and hospitality suite(s) for each race. Negotiated signage and promotional rights with various teams, personalities, sanctioning bodies and venues on an as-needed basis in accordance with the company’s objectives. Managed several agencies to execute advertising/marketing initiatives. Managed national and regional print, radio and television media buys supporting True Value’s sponsorships. Managed overall production of national television/radio commercials featuring NASCAR drivers including Mark Martin and Terry Labonte.• Nurtured business relationships on behalf of True Value that generated additional sales in excess of $1 million dollars.• Increased store participation by 20% in sponsorship initiatives by establishing various retail programs including ticket, hospitality, merchandise and showcar programs • Raised the awareness of True Value’s involvement in racing through the execution of an award-winning interactive mobile vehicle that traveled to over 50 markets in 35 states• Developed and managed a $9 million advertising/promotional budget

Chicago, Illinois, Us

Responsible for the execution of all national sports and entertainment sponsorships including:True Value IROC, Indy Racing League, Major League Baseball, National Football League, National Association for Stockcar Auto Racing and TNN Music City News Country Awards.Developed and coordinated annual racing media guide, MLB’s player profile & voting booklet for the Roberto Clemente Man of the Year awards with internal and external public relations teams and sanctioning bodies. Major League Baseball’s Roberto Clemente Man of the Year, Major League Baseball’s Field of Dreams, Yardball.