Renee Gray Email & Phone Number

Prescott, AZ, US

Sierra Marketing Partners is a local marketing agency that helps local hardware stores address the challenges they face online and in the marketplace. Developing strategic multi-channel marketing plans using customer data as the driving force gives our clients an edge in their local market.

Chicago, Illinois, US

• Liaison for national marketing team whose mission is to merge local understanding with national marketing priorities through the development of strategic marketing plans for new store owners and regional advertising.
• Developed marketing training curriculum to on-board all new field associates and store owners
• Led team on the coordination and documentation of marketing best practices which were included in a retail playbook, a comprehensive training manual for new stores and associates
• Developed and conducted marketing presentations to key constituents and store owners up to 300 people
• Developed 11 regional advertising groups with some achieving a 3% higher performance than non-participants.
• Provided marketing assistance including development of local marketing plans, local events, and media to the southwest region which has consistently achieved 3-5% growth in sales for the last 5 years

Chicago, Illinois, US

• Responsible for selling True Value Rewards program and handled all aspects of program implementation, training, problem-solving and evaluation. Developed customized marketing plans to help retailers take action on.
• Assisted with testing, developing and rolling out a national customer loyalty and targeted direct-marketing programs to 6,500 True Value retailers
• Assisted with development of the loyalty training curriculum/launch materials including store operations and POS.
• Developed direct marketing campaign which was recognized by the Direct Marketing Association as a 2006 Gold Echo Award Winner in the retail category
• Increased carded sales on the True Value Rewards loyalty program within designated territory by 5.6%
• Lead cross-functional team to develop new internal billing process for store owners

Chicago, Illinois, US

• Responsible for development, execution, and evaluation of consumer marketing initiatives including in-store contests, web-based sweepstakes, purchase-with-purchase and retail incentive programs. Developed multi-channel.
• Managed the rollout and activation of True Value’s national partnership with the Make-A-Wish Foundation Program generated more than $1.5 million dollars in media exposure with a $500K budget
• Developed and executed multi-channel national promotional sponsorship events including: TNN Music City News Country Awards, True Value Country Showdown, True Value 500, NASCAR 50th Anniversary Tour with the Allman.

Chicago, Illinois, US

• Responsible for development, execution, and evaluation of True Value’s national motorsports initiatives with NASCAR and IROC. Represented the brand at all race event activities. Coordinated with sanctioning bodies.
• Nurtured business relationships on behalf of True Value that generated additional sales in excess of $1 million dollars.
• Increased store participation by 20% in sponsorship initiatives by establishing various retail programs including ticket, hospitality, merchandise and showcar programs
• Raised the awareness of True Value’s involvement in racing through the execution of an award-winning interactive mobile vehicle that traveled to over 50 markets in 35 states
• Developed and managed a $9 million advertising/promotional budget

Chicago, Illinois, US

Responsible for the execution of all national sports and entertainment sponsorships including:True Value IROC, Indy Racing League, Major League Baseball, National Football League, National Association for Stockcar Auto Racing and TNN Music City News Country Awards.Developed and coordinated annual racing media guide, MLB’s player profile & voting booklet.