PROFESSIONAL SUMMARY: Why I've been in paid media planning and marketing intelligence roles for 15+ years as I believe every brand or company has a story that deserves to be told. With the right products and meaningful solutions can make our lives better. When these stories are shared authentically and connect with real world experiences, they create lasting impact. My goal is to bridge the gap between brands and their audiences, uncovering insights that inspire fresh perspectives and drive growth, building connections that resonate across cultures and Asia Pacific markets.KEY SKILLS:Paid Media Strategy & Operations: Expert in comprehensive media planning across all funnel stages, utilizing platforms such as Meta, TikTok, Linkedin, Google Ads, and both regional and local biddable and non-biddable platforms.Digital Media Innovation: Proficient in leveraging AdTech/MarTech stacks and data signals to drive sales activation and enhance brand-building efforts.Cross-Functional Collaboration: Proven track record in aligning media goals with business priorities, tailoring strategies to each market while maintaining consistent brand messaging for clients.Project Management: Successfully managed and scaled media operations, driving significant business impact for diverse clients across the APAC region.Data-Driven Decision Making: Expert in crafting data-driven strategies, analyzing campaign performance, and optimizing media investments for diverse clients.Strategic Partnerships: Explored partnerships that aligned client objectives with key priorities, to access exclusive inventory and unique data, significantly boosting growth and optimizing ROI.Financial Acumen: Demonstrated skill in managing research budgets and aligning media investments with business objectives across the Asia Pacific for diverse clients.