With over a decade of progressive experience in marketing and business development, I am currently driving growth at Insight Media Group. My core competencies lie in sales development, client relations, web content management, marketing communications, and online marketing. At the heart of my professional endeavors is a deep-seated commitment to aligning with organizational missions and cultures. I bring a wealth of diverse perspectives and experiences, aiming to contribute significantly to our team's success.In my role at Insight Media Group, I focus on sales and business development, applying my expertise in creating and implementing B2B sales strategies. The experience gained from my previous role as Direct Segment Marketing Manager at GCX has honed my skills in strategic marketing, market and competitive research, content management, and product lifecycle marketing, empowering our organization's GTM timeline to accelerate. My experience in the medical manufacturing and OEM worlds have helped to transition to the tech industry seamlessly.
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Sales Marketing Business DevelopmentInsight Media Group Mar 2024 - Present
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Direct Segment Marketing ManagerGcx May 2014 - Apr 2023Petaluma, Ca• Creation and implementation of marketing and POS materials.• B2B marketing strategies, material creation and analysis.• Website redesign, content management and admin.• Copywriting: product descriptions, email blast campaigns, POS.• Product launch and lifecycle marketing strategies. • Sales strategy. -
Marketing ManagerCatco Inc. Mar 2009 - Nov 2013• Creation and implementation of marketing and POS materials. • Direct-to consumer marketing strategies, material creation and analysis.• Website redesign, content management and admin (html).• Copywriting: product descriptions, email blast campaigns, POS.• Social media campaigns and PR management. • Media buying; print, TV, radio and digital.• Trade show project manager.• Creation and implementation of annual marketing plan and budget(s).• Planning multiple brand marketing strategies. • Increased sales through marketing 25-48% each quarter.
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Marketing ConsultantOdyssey Travel Aug 2008 - Mar 2010• Direct-to consumer marketing strategies, material creation and analysis.• Website redesign, content management, analytics, and SEO. • Copywriting: email blast campaigns, website updates, promotions, etc. • Social media management. • Graphic Design, Creative project management.• Corporate Event Sales.• Trade Show management. -
Marketing ManagerSubway, Northbay Letap Group Mar 2008 - Mar 2009• Copywriting: email blast, campaigns, etc. • Store marketing Plan(s) and POS creation and implementation.• Trained franchisees to creatively strategize marketing in their areas based on budget, area layout, and target purchaser demographics. • Direct-to consumer marketing strategies, material creation and analysis.• Creator and owner of marketing calendar.• Franchisee point-of-contact.
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Field Marketing ManagerPort Of Subs, Inc. Mar 2004 - Jun 2007Reno, Nevada Area• Creation and implementation of marketing and POS materials.• Direct-to consumer marketing strategies, material creation and analysis.• Website content management and admin (html).• Copywriting: product descriptions, POS.• Media buying; print, TV, radio and digital.• Trade show project manager.• Creation and implementation of annual marketing plan and budget(s).
Renee Crocker Education Details
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University Of Phoenix, Reno CampusBusiness, Management, Marketing, And Related Support Services
Frequently Asked Questions about Renee Crocker
What company does Renee Crocker work for?
Renee Crocker works for Insight Media Group
What is Renee Crocker's role at the current company?
Renee Crocker's current role is Sales Marketing Business Development.
What schools did Renee Crocker attend?
Renee Crocker attended University Of Phoenix, Reno Campus, Truckee Meadows Community College.
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Renee Crocker
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