Renee Kubinsky Email and Phone Number

• Lead and develop the strategic relationship between Advantage and several national clients totaling $163M+ in annual retail sales. • Collaborate with sales, marketing, and technology teams to attain KPIs and budget metrics across divisions.

• Administered short- and long-term projects from initiation to completion for overall process improvements based on evaluations of current economic climates. • Increased sales through efficient management of promotional spending within client guidelines.

• Selected as recipient of the Simply the Best Award for Land O’Lakes by working to rectify inherited overspend issues, finishing at 98.5% for 2018 trade budget while also achieving the sales target. • Won East Broker of the Year for Mars, managing the team successfully through a price increase and finishing the year with 33% increase of total geographic dollar shipments.

• Increased Evolution Fresh annual sales for represented accounts and Advantage commissions 39% from 2017 to 2018. • Collaborated on RFP process for Daisy and secured 3 incremental regional markets after successful interview process.

• Successfully gained an incremental 3 SKUs during annual category review and achieved both sales and trade spend budgets.• Directed Ocean Spray promotional funds ensuring achievement of sales goals within trade spend and brand guidelines.

• Leveraged ASM retail teams’ capabilities for my clients by formulating tactical and strategic annual execution plans with client and retail team coordination. • Presented corresponding results to clients showing the team’s value including distribution gained and other highly valuable merchandising activities which increased overall satisfaction in services and leveraged whitespace opportunities to grow partnerships with clients.

• Collaborated with business managers, category managers, and retail operation managers on sales and distribution expansions through improved processes and efficiency.• Directed national retail projects for 10 counterparts across the country.

• Successfully completed leadership training program learning many facets of the industry including business management, category management and retail operations execution while closely working with multiple business managers to learn clients and customers• Completed ad hoc projects with business and customer managers including category analysis, presentation editing, and contract development for clients including Unilever, HP Hood, Marzetti, Lactalis, Contessa, and House Foods• Managed a retail route of 10 stores during monthly storecalls; successfully gained solid retail understanding ; passed all client audits

• Complete field marketing in-store events sampling product, educating consumers about Pirate Booty products, and introducing them to the great personality of the brands with hard/soft point of sale merchandise.• Represent the brand by constantly putting Pirate Brand’s products in the hands of the right people.• Report detailed customer feedback to Marketing Mangers after interacting directly with customers through demos and samplings.• Identify key sampling locations in conjunction with the sales team to drive product sales and leverage retail promotions.• Complete sales/account maintenance including nurturing existing accounts to create positive overall Pirate Brand presence.

• Collected donations to the Bentley Fund by persuading Bentley alumni and current students’ parents, by means of cold calling, to donate to the University’s annual giving fund.• Raised over $24,000 for Bentley and consistently earned a high monetary pledge rate.• Promoted after one year of fundraising to supervise students during their calling shifts, and monitor the program SmartCall during daily calling sessions in addition to my weekly calling shifts.• Reported pertinent information and developments directly to the Assistant Director of Student Phonathons, accounting weekly for students’ performance and setting achievement goals for the coming week.

• Designed and developed a testimonial page for the company website; reworded and redesigned the subsidiary company’s website• Increased organic search results through SEO measures, such as blog commenting, bringing MMI to the first page of search results• Developed company’s social media presence, including creating original content for its blog and managing its Facebook presence• Coordinated the company’s annual two day meeting at Gillette Stadium; organized and scheduled events with sales trainers, events coordinators at the stadium, and two hotels in order to ensure a productive event• Utilized Salesforce 11 for lead tracking and lead gen fulfillment