-Executed clients’ paid media plans, ensuring the campaigns ran smoothly and researched opportunities to improve results. -Set up and launch paid social accounts and campaigns across select clients and platforms. -Daily monitoring to ensure campaigns are running smoothly and budgets/scopes were maintained, as well as creating client-ready reports, presentations, case studies, and other deliverables.

-Manage day-to-day communications between the client and the internal team; taking complex issues or technologies and reframing them for internal and external audiences. -Client primary POC; client satisfaction/escalation.. Account billing/reconciliation/pass-through management and project intake, prioritization, and planning.-Transitioned into eCRM specialist (content creation, calendar prioritization, deployment and analytics) utilizing Retention Science and SmartCommerce, in conjunction with SMS/MMS marketing through Attentive.

-Created social media content and calendars for our social media outlets, as well as spearheaded campaigns on social media platforms including Facebook, Instagram, LinkedIn and Twitter while managing marketing strategies and community management. -Utilized Facebook Ads Manager to create multiple ads for our brand to drive consumer engagement and brand awareness. My implementation of marketing and promotion tactics led to an annual 23% increase in total social media followers. -Email marketing/direct mail, digital/paid marketing, and print campaigns. -Orchestrating the company's trade shows, including booth acquisition and customization for 20 shows per year. Facilitated two booths for ConExpo (2017 and 2020), the largest construction trade show in the United States.