Renee Yang

Renee Yang Email and Phone Number

Head of Strategy, Intergrated Media and Digital Communication @ CHANEL
Shanghai, China
Renee Yang's Location
Jing'an District, Shanghai, China, China
Renee Yang's Contact Details

Renee Yang work email

Renee Yang personal email

n/a
About Renee Yang

Business Analytics, Campaign Measurement & ROI, Influencer Strategy, Consumer Insight

Renee Yang's Current Company Details
CHANEL

Chanel

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Head of Strategy, Intergrated Media and Digital Communication
Shanghai, China
Website:
chanel.com
Employees:
28168
Renee Yang Work Experience Details
  • Chanel
    Head Of Strategy, Intergrated Media And Digital Communication
    Chanel
    Shanghai, China
  • Chanel
    Media Planning Strategy
    Chanel Jan 2023 - Present
  • 贝恩公司
    Director, Media
    贝恩公司 Aug 2022 - Dec 2022
  • Chanel
    Lead Of Digital Analysis
    Chanel Oct 2018 - Jul 2022
    Shanghai City, China
    -Lead digital insight team with 5 members to integrate to business decisions.-Frame media, PR and social media’s investment measurement and performance analysis holistically from consumer joinery to maximize communication efficiency.-Build internal social media monitoring system and KPI set up.-Build internal influencer selection and tracking system. define influencer select process and performance tracking KPI.
  • Admaster
    Business Director
    Admaster Oct 2017 - Oct 2018
    Shanghai City, China
    -Lead a team to provide daily service to KA including online ad tracking, re-targeting, Ecommerce effectiveness analysis, LBS projects and social listening service including social media analysis, KOL selection and measurement, sponsorship ROI measurement and single source panel for holistic consumer online study
  • Nielsen
    Associate Director/ Nielsen Entertainment (Sports, Game, Music)
    Nielsen Apr 2016 - Sep 2017
    Huangpu District, Shanghai, China
    ◆Lead Media Evaluation and Sponsorlink launch and localize in China ◆Make and execute go to market plan for ME, Sponsolink and IP Evaluator.◆Discuss and negotiate with partners for new solution development.◆Move in new clients, build client relationship and promote Nielsen products.◆Work together with Billborad China and Sina Weibo for real time Billboard sub list.◆Work together with Marketing/communication team for team marketing/PR plan.◆Align with other product teams and vertical to provide outstanding client experience.◆Achieve revenue, profitability, quality, speed of delivery and productivity targets as assigned.◆Ensure continuous market scoping initiatives and release of business proposals to targeted client are pursued to ensure adequate supply of business prospects are in the pipeline.◆Contribute to overall team plan by generating revenue and/or cost savings ideas.◆Establish high standards of performance and hold associates firmly accountable for meeting those standards. ◆Establish a strong team environment focused on exceeding internal and external client requirements
  • Nielsen
    Senior Manager / Auto
    Nielsen Jan 2015 - Mar 2016
    Shanghai City, China
    ◆Consultancy service to OEMs to understand/create needs and integrate Nielsen’s different solutions as a package to offer.◆Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the market place.◆Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews.◆Lead the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement.◆Build and maintain ongoing relationships with the identified key persons within client organization
  • Nielsen
    Manager / Auto & Finance
    Nielsen May 2013 - Dec 2014
    Shanghai City, China
    ◆Maintain an accurate and up-to-date knowledge on research techniques and applications. ◆Provide value-added analyses and respond to special requests .◆Manage data quality issues by overseeing data inquiry process.◆High involved in field work and project execution.◆Recommend improvements in work processes within area of responsibility.◆Contract negotiation and finalize
  • The Nielsen Company
    Executive Assistant
    The Nielsen Company Jan 2012 - Apr 2013
    Shanghai City, China
    ◆Be responsible for extensive business correspondence and calendar management, take care of interaction with both internal and external business relations.◆Organize/Coordinate a variety of executive meetings and events.◆Manage and allocate all the assigned work executed efficiently with the right team and report to President.◆Support projects/tasks assigned by GC President.◆Prepare and draft President’s public speech together with marketing/ communication team.◆Act as an ambassador for Nielsen Company for both internal and external communication.
  • Nielsen
    Senior Analyst
    Nielsen Sep 2010 - Dec 2011
    Shanghai City, China
    ◆Revenue management and project tracking.◆Host and organize team revenue calls.◆Cross team resource allocation.
  • Singamas Container Holdings Ltd (716)
    Marketing Manager
    Singamas Container Holdings Ltd (716) Jun 2006 - Jul 2010
    Shanghai City, China
    ◆Participant in rate card strategy making and draft quotations to accounts covered.◆Price and spec negotiate with clients◆Market trend study and analysis.◆Work closely with procurement to understand the raw material market.◆Organize and participant marketing events to engage clients.

Renee Yang Skills

Business Strategy Management Data Analysis Project Management Customer Insight Marketing Market Research Marketing Strategy Competitive Analysis Strategy Market Analysis Marketing Research

Renee Yang Education Details

Frequently Asked Questions about Renee Yang

What company does Renee Yang work for?

Renee Yang works for Chanel

What is Renee Yang's role at the current company?

Renee Yang's current role is Head of Strategy, Intergrated Media and Digital Communication.

What is Renee Yang's email address?

Renee Yang's email address is re****@****nel.com

What schools did Renee Yang attend?

Renee Yang attended Zhejiang University.

What skills is Renee Yang known for?

Renee Yang has skills like Business Strategy, Management, Data Analysis, Project Management, Customer Insight, Marketing, Market Research, Marketing Strategy, Competitive Analysis, Strategy, Market Analysis, Marketing Research.

Who are Renee Yang's colleagues?

Renee Yang's colleagues are Waranyaphat (Nong) W., Sonal Bakshi, Alex Andrea, Hana Rashid, Lancelot Pomepui, Samantha S., Melanie Mendez.

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