Director, Digital Loyalty
CurrentManaging the overall strategy, segmentation approach and promotional planning for email and eCommerce marketing programs for all Healthy Directions brands/products.
Aug 2020 - Present
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Renee Clark Email & Phone Number
Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty
at
Healthy Directions
1 work email found
@healthydirections.com
4 phones found area 703 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty
Location
Washington DC-Baltimore Area, United States, United States
Who is Renee Clark? Overview
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Quick answer
Renee Clark is listed as Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty at Healthy Directions, based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at healthydirections.com, phone signal with area code 703, 800, and a matched LinkedIn profile for Renee Clark.
Renee Clark previously worked as Director, Digital Loyalty at Healthy Directions and Consultant at Compass Pro Bono. Renee Clark holds Bachelor Of Science - Bs, Marketing from Penn State University.
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{first_initial}{last}@healthydirections.com
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Profile bio
About Renee Clark
Marketing Leadership, Strategy and ExecutionRenee Clark - reneec100@gmail.comWith a passion for marketing and continual learning, I have experience in marketing strategy and execution across multiple industries including media, wireless, telecom and web services. I have lead successful product and program launches, integrated marketing campaigns, member engagement initiatives, eCommerce launches, demand generation, lifecycle communications, and strategic partnerships. I am known for getting the job done – both myself and the amazing teams I’ve managed. Skills: Digital Marketing | Go-to-Market Strategies | Integrated Campaigns | Member Engagement | Direct Marketing | Strategic Partnerships | Product Marketing | Loyalty Programs | Talent Acquisition, Coaching & Development | Channel Management | E-mail Marketing | Pricing & Promotions | Branding & Messaging | Demand Generation | Agency & Vendor Management | User Experience | Marketing Communications | Budget Management | Innovation | Customer Insights | Marketing Consulting | Content Marketing | E-Commerce | Data-driven Decisions | Collaboration | Acquisition & RetentionOne of my biggest strengths is being a strong collaborator, able to build and maintain relationships and cross-functional teams to optimize resources and maximize results while maintaining a positive environment. I’ve managed successful partnerships with numerous enterprises including Walmart, AOL, Staples, Carnival Cruises, and Penguin Random House.Accomplishments include:- Created and launched company's first consumer loyalty program, resulting in increases of 47 percentage points in first year customer retention, 2x repeat visits to web site, 15x log in rate, and 2x digital ad revenue per subscriber- Improved revenue per customer by 20% with a detailed customer lifecycle program that included e-mail, digital, direct mail and telesales touch points - Negotiated and facilitated long sought-after partnership with Walmart/Sam's Club that resulted in a successful, ahead of schedule program launch as well as company recognitionPlease review my full profile for a complete picture of my work history and accomplishments. Contact me to discuss how my skills, personality and experience can fit roles you may have available.reneec100@gmail.com
Listed skills include Product Marketing, Email Marketing, Lead Generation, Strategy, and 46 others.
Current workplace
Renee Clark's current company
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10 roles · 27 years
Renee Clark work experience
A career timeline built from the work history available for this profile.
Consultant
Helping non-profit leaders build and sustain high-performing organizations. Current project is developing a funding proposal and marketing strategies for a local theater company.
Jan 2020 - Dec 2021
Marketing Consultant
Ffx Marketing Consulting Group, Llc
Helping businesses of all sizes, including startups, grow and succeed, both online and off. Recent clients include a telecommunications company, a telehealth provider, a photography studio, and a market research firm. Consulting services included: - Website strategy- Content creation- Demand generation - Email / lead nurture strategy and content - Sales.
2019 - Jul 2020
Head Of Loyalty & Membership Marketing
- Led loyalty and engagement initiatives across 109 local media properties including the Detroit News, Arizona Republic, Indy Star, and Milwaukee Journal Sentinel. Reinforced subscription value and drove member.
- Launched the company’s first consumer loyalty program, Insider, across the network, resulting in increases of 47pp in first year customer retention, 2x repeat visits to the web site, 15x login rate, and 2x in digital.
- Drove all onboarding and ongoing communication touchpoints to subscribers resulting in 75% digital activation rate of print subscribers, an industry high.
- Directed company-wide promotions, digital events and partnerships with concert tour companies, resorts, cruise lines, ecommerce and brick and mortar retailers, coupon providers, and book publishers.
2014 - 2018
~4 yrs
Director Of Retail Services
- Oversaw all aspects of the launch of wireless activation retail distribution channel for a leading online and in-store wireless reseller representing Verizon, AT&T, Sprint, and T-Mobile. Retail partners included.
- Introduced retail platform to all Staples, TigerDirect, and Micro Center stores, activating wireless devices for AT&T, Verizon, Sprint, and T-Mobile, marking Simplexity’s first presence in brick and mortar stores.
- Facilitated and managed planning of the pilot and roll-out for all Walmart and Sam’s Club stores.
- Developed and filed a patent on a cross-carrier wireless pre-approval platform.
- Winner of Elite Circle Award (annual) and Ring of Excellence (quarterly) for exceeding business goals.
2013 - 2014
~1 yr
Director - Partner Marketing
- Championed the online marketing and positioning for company’s portfolio of retail, e-tail, and multi-level marketing partners, including Target, Walmart, TigerDirect, Newegg, Sears, RadioShack, Amway, Motorola, and.
- Rolled out hundreds of wireless devices, DISH Network and FrontPoint home alarm products across partner sites.
- Facilitated long sought-after partnership with Walmart, including proposal development, complete web site design, and coordination with design and IT resources.
2009 - 2013
~4 yrs
Director - Product Marketing; Direct Response Marketing; Web Professional Services
- Established marketing strategy, positioning, and campaigns for $300M core lines of business, including Web hosting, web site design, e-mail and domain names. Managed the strategy, implementation, and reporting for.
- Launched approximately 30 new products and features including custom Web site design, new domain name extensions, SSL certificates, Web security monitoring, blogs, secure e-mail and VPS.
- Achieved acquisition “click-to-close” e-mail campaign revenue targets of over $1M per quarter and improved open and conversion rates by fine-tuning data segmentation rules and leveraging creative and offer testing.
- Improved revenue per customer by 20% by creating a detailed lifecycle program that included e-mail, direct mail and telesales touchpoints and the introduction of new customer welcome kits and calling programs.
- Recognized with Net Solver quarterly award for metrics-driven successes.
2006 - 2008
~2 yrs
Senior Manager - Customer Programs
- Coordinated promotional, retention, and communications programs as well as market research targeted at the most highly valued customer segments and specific vertical industries.
- Developed and filed a patent for a toolbar enabling the top 10% of heaviest users to more easily search for, register, and renew domain names as well as utilize other easily accessible browser tools.
- Created a 2-level VIP program, including the creation of a dedicated customer service team and exclusive offers, that improved retention and increased customer satisfaction by approximately 30%.
2004 - 2006
~2 yrs
Senior Manager - Small Business Product Marketing; Internet Marketing
Small Business Product Marketing: - Managed portfolio of local and long distance phone service targeted to Small Businesses. Negotiated and implemented partner marketing programs and led numerous cross-functional teams in projects designed to rapidly bring new products and promotions to market to grow market share.Internet Marketing:- Re-launched ISP.
2002 - 2004
~2 yrs
Manager - Local Marketing; Customer Retention
Local Marketing:- Managed all pricing and promotions to remain competitive in each state; led integrated marketing campaignsCustomer Retention:- Directed all aspects of MCI Extras, MCI's premier residential rewards program as well as other loyalty initiatives
1999 - 2001
~2 yrs
3 education records
Renee Clark education
Bachelor Of Science - Bs, Marketing
Penn State University
Master Of Business Administration - Mba, Marketing
The George Washington University School Of Business
Digital Marketing Certificate, Digital Marketing
The George Washington University
FAQ
Frequently asked questions about Renee Clark
Quick answers generated from the profile data available on this page.
What company does Renee Clark work for?
Renee Clark works for Healthy Directions.
What is Renee Clark's role at Healthy Directions?
Renee Clark is listed as Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty at Healthy Directions.
What is Renee Clark's email address?
AeroLeads has found 1 work email signal at @healthydirections.com for Renee Clark at Healthy Directions.
What is Renee Clark's phone number?
AeroLeads has found 4 phone signal(s) with area code 703, 800 for Renee Clark at Healthy Directions.
Where is Renee Clark based?
Renee Clark is based in Washington DC-Baltimore Area, United States, United States while working with Healthy Directions.
What companies has Renee Clark worked for?
Renee Clark has worked for Healthy Directions, Compass Pro Bono, Ffx Marketing Consulting Group, Llc, Gannett | Usa Today Network, and Simplexity.
How can I contact Renee Clark?
You can use AeroLeads to view verified contact signals for Renee Clark at Healthy Directions, including work email, phone, and LinkedIn data when available.
What schools did Renee Clark attend?
Renee Clark holds Bachelor Of Science - Bs, Marketing from Penn State University.
What skills is Renee Clark known for?
Renee Clark is listed with skills including Product Marketing, Email Marketing, Lead Generation, Strategy, Marketing Strategy, Product Management, E Commerce, and Integrated Marketing.
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