Renee Clark

Renee Clark Email and Phone Number

Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty @ Healthy Directions
Renee Clark's Location
Washington DC-Baltimore Area, United States, United States
Renee Clark's Contact Details
About Renee Clark

Marketing Leadership, Strategy and ExecutionRenee Clark - reneec100@gmail.comWith a passion for marketing and continual learning, I have experience in marketing strategy and execution across multiple industries including media, wireless, telecom and web services. I have lead successful product and program launches, integrated marketing campaigns, member engagement initiatives, eCommerce launches, demand generation, lifecycle communications, and strategic partnerships. I am known for getting the job done – both myself and the amazing teams I’ve managed. Skills: Digital Marketing | Go-to-Market Strategies | Integrated Campaigns | Member Engagement | Direct Marketing | Strategic Partnerships | Product Marketing | Loyalty Programs | Talent Acquisition, Coaching & Development | Channel Management | E-mail Marketing | Pricing & Promotions | Branding & Messaging | Demand Generation | Agency & Vendor Management | User Experience | Marketing Communications | Budget Management | Innovation | Customer Insights | Marketing Consulting | Content Marketing | E-Commerce | Data-driven Decisions | Collaboration | Acquisition & RetentionOne of my biggest strengths is being a strong collaborator, able to build and maintain relationships and cross-functional teams to optimize resources and maximize results while maintaining a positive environment. I’ve managed successful partnerships with numerous enterprises including Walmart, AOL, Staples, Carnival Cruises, and Penguin Random House.Accomplishments include:- Created and launched company's first consumer loyalty program, resulting in increases of 47 percentage points in first year customer retention, 2x repeat visits to web site, 15x log in rate, and 2x digital ad revenue per subscriber- Improved revenue per customer by 20% with a detailed customer lifecycle program that included e-mail, digital, direct mail and telesales touch points - Negotiated and facilitated long sought-after partnership with Walmart/Sam's Club that resulted in a successful, ahead of schedule program launch as well as company recognitionPlease review my full profile for a complete picture of my work history and accomplishments. Contact me to discuss how my skills, personality and experience can fit roles you may have available.reneec100@gmail.com

Renee Clark's Current Company Details
Healthy Directions

Healthy Directions

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Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty
Renee Clark Work Experience Details
  • Healthy Directions
    Director, Digital Loyalty
    Healthy Directions Aug 2020 - Present
    Bethesda, Maryland, Us
    Managing the overall strategy, segmentation approach and promotional planning for email and eCommerce marketing programs for all Healthy Directions brands/products.
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  • Compass Pro Bono
    Consultant
    Compass Pro Bono Jan 2020 - Dec 2021
    Washington, District Of Columbia, Us
    Helping non-profit leaders build and sustain high-performing organizations. Current project is developing a funding proposal and marketing strategies for a local theater company.
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  • Ffx Marketing Consulting Group, Llc
    Marketing Consultant
    Ffx Marketing Consulting Group, Llc 2019 - Jul 2020
    Helping businesses of all sizes, including startups, grow and succeed, both online and off. Recent clients include a telecommunications company, a telehealth provider, a photography studio, and a market research firm. Consulting services included: - Website strategy- Content creation- Demand generation - Email / lead nurture strategy and content - Sales training - Marketing plans- Project management
  • Gannett | Usa Today Network
    Head Of Loyalty & Membership Marketing
    Gannett | Usa Today Network 2014 - 2018
    New York, Ny, Us
    Led loyalty and engagement initiatives across 109 local media properties including the Detroit News, Arizona Republic, Indy Star, and Milwaukee Journal Sentinel. Reinforced subscription value and drove member engagement, improved retention and loyalty through a range of programs, offers, experiences, and content. • Launched the company’s first consumer loyalty program, Insider, across the network, resulting in increases of 47pp in first year customer retention, 2x repeat visits to the web site, 15x login rate, and 2x in digital ad revenue per subscriber.• Drove all onboarding and ongoing communication touchpoints to subscribers resulting in 75% digital activation rate of print subscribers, an industry high.• Directed company-wide promotions, digital events and partnerships with concert tour companies, resorts, cruise lines, ecommerce and brick and mortar retailers, coupon providers, and book publishers.
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  • Simplexity
    Director Of Retail Services
    Simplexity 2013 - 2014
    Reston, Virginia, Us
    Oversaw all aspects of the launch of wireless activation retail distribution channel for a leading online and in-store wireless reseller representing Verizon, AT&T, Sprint, and T-Mobile. Retail partners included Walmart, Staples, Sam’s Club, TigerDirect, and Micro Center. Activities included store interface design and direction, account management, business development, training development, customer and store support and escalation coordination and retail process ideation and implementation.• Introduced retail platform to all Staples, TigerDirect, and Micro Center stores, activating wireless devices for AT&T, Verizon, Sprint, and T-Mobile, marking Simplexity’s first presence in brick and mortar stores.• Facilitated and managed planning of the pilot and roll-out for all Walmart and Sam’s Club stores.• Developed and filed a patent on a cross-carrier wireless pre-approval platform.• Winner of Elite Circle Award (annual) and Ring of Excellence (quarterly) for exceeding business goals.
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  • Simplexity
    Director - Partner Marketing
    Simplexity 2009 - 2013
    Reston, Virginia, Us
    Championed the online marketing and positioning for company’s portfolio of retail, e-tail, and multi-level marketing partners, including Target, Walmart, TigerDirect, Newegg, Sears, RadioShack, Amway, Motorola, and Ebates. Directed web site design, on-site banner development, online merchandising, CRM e-mail campaign ideation and implementation, social media placements and inside sales coordination. • Rolled out hundreds of wireless devices, DISH Network and FrontPoint home alarm products across partner sites. • Facilitated long sought-after partnership with Walmart, including proposal development, complete web site design, and coordination with design and IT resources.
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  • Network Solutions
    Director - Product Marketing; Direct Response Marketing; Web Professional Services
    Network Solutions 2006 - 2008
    Jacksonville, Florida, Us
    Established marketing strategy, positioning, and campaigns for $300M core lines of business, including Web hosting, web site design, e-mail and domain names. Managed the strategy, implementation, and reporting for direct response activities across all products and services. Administered e-mail and direct mail campaigns, sales enablement tools, demand generation and telesales campaign direction and support. • Launched approximately 30 new products and features including custom Web site design, new domain name extensions, SSL certificates, Web security monitoring, blogs, secure e-mail and VPS.• Achieved acquisition “click-to-close” e-mail campaign revenue targets of over $1M per quarter and improved open and conversion rates by fine-tuning data segmentation rules and leveraging creative and offer testing.• Improved revenue per customer by 20% by creating a detailed lifecycle program that included e-mail, direct mail and telesales touchpoints and the introduction of new customer welcome kits and calling programs.• Recognized with Net Solver quarterly award for metrics-driven successes.
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  • Network Solutions
    Senior Manager - Customer Programs
    Network Solutions 2004 - 2006
    Jacksonville, Florida, Us
    Coordinated promotional, retention, and communications programs as well as market research targeted at the most highly valued customer segments and specific vertical industries.• Developed and filed a patent for a toolbar enabling the top 10% of heaviest users to more easily search for, register, and renew domain names as well as utilize other easily accessible browser tools.• Created a 2-level VIP program, including the creation of a dedicated customer service team and exclusive offers, that improved retention and increased customer satisfaction by approximately 30%.
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  • Verizon
    Senior Manager - Small Business Product Marketing; Internet Marketing
    Verizon 2002 - 2004
    Basking Ridge, Nj, Us
    Small Business Product Marketing: - Managed portfolio of local and long distance phone service targeted to Small Businesses. Negotiated and implemented partner marketing programs and led numerous cross-functional teams in projects designed to rapidly bring new products and promotions to market to grow market share.Internet Marketing:- Re-launched ISP service for the Consumer and Small Business segments following the merger of WorldCom and MCI. - Negotiated contract and implemented partner program with America Online.
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  • Verizon
    Manager - Local Marketing; Customer Retention
    Verizon 1999 - 2001
    Basking Ridge, Nj, Us
    Local Marketing:- Managed all pricing and promotions to remain competitive in each state; led integrated marketing campaignsCustomer Retention:- Directed all aspects of MCI Extras, MCI's premier residential rewards program as well as other loyalty initiatives
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Renee Clark Skills

Product Marketing Email Marketing Lead Generation Strategy Marketing Strategy Product Management E Commerce Integrated Marketing Online Marketing Cross Functional Team Leadership Leadership Marketing Crm Marketing Communications Digital Marketing Strategic Partnerships Management Vendor Management Online Advertising Program Management Direct Marketing Market Research Strategic Planning Sales Copywriting Customer Relationship Management Product Development Marketing Management Digital Strategy Go To Market Strategy Creative Direction Product Launch Affiliate Marketing Segmentation Multi Channel Marketing Brand Management Loyalty Programs Partnerships Telecommunications Budget Management Social Media Branding And Identity Social Media Marketing Customer Retention Customer Marketing Data Segmentation Online Merchandising Third Party Vendor Management Managing Agency Relationships Mobile Marketing

Renee Clark Education Details

  • Penn State University
    Penn State University
    Marketing
  • The George Washington University School Of Business
    The George Washington University School Of Business
    Marketing
  • The George Washington University
    The George Washington University
    Digital Marketing

Frequently Asked Questions about Renee Clark

What company does Renee Clark work for?

Renee Clark works for Healthy Directions

What is Renee Clark's role at the current company?

Renee Clark's current role is Marketing Leader - Digital Marketing | Member Engagement | Product Marketing | Partnerships | Branding | Loyalty.

What is Renee Clark's email address?

Renee Clark's email address is rc****@****ity.com

What is Renee Clark's direct phone number?

Renee Clark's direct phone number is +170365*****

What schools did Renee Clark attend?

Renee Clark attended Penn State University, The George Washington University School Of Business, The George Washington University.

What skills is Renee Clark known for?

Renee Clark has skills like Product Marketing, Email Marketing, Lead Generation, Strategy, Marketing Strategy, Product Management, E Commerce, Integrated Marketing, Online Marketing, Cross Functional Team Leadership, Leadership, Marketing.

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