- Lead collaborative efforts in expanding the use and effectiveness of sales campaigns- Support continuous improvement efforts of sales processes and the effective use of the company's CRM by our sales teams

- Responsible for creating, implementing, and measuring the success of a comprehensive marketing strategy - Work with Operations, Product Management and Sales leadership to align strategy with sales goals- Collaborate with Branch and Dealer personnel to develop impactful programs- Lead the development and maintenance of Branch and Dealer web sites as well as coordinate the development of sales and promotions campaigns, presentations, collateral, web content, and digital and social media tactics- Manage associated timelines and deliverables to drive a high level of customer satisfaction for the department- Ensure Branch and Dealer marketing communications and public relations projects are delivered on time and within budget- Monitor, evaluate and report on the success of marketing programs- Provide recommendations to sales management for ongoing improvements- Establish format and deliver reports on key program metrics- Assist with CRM insight and roadmapping- Support database management for sales territory assignment- Manage supporting vendor/partner relationshipsExample Projects: *US-wide product campaign inclusive of typical email marketing and digital ad tactics + leveraging results for follow-up outbound calling activities + data/contact cleansing activities *Complimenting internal corporate sales incentive efforts by supporting actionable customer data, filtered by product type, buying cycle recommendations and specific sales person's impact/potential *Industry and marketing opportunity research to support new product promotional campaign, campaign strategy and tactical design, internal communication development, execution, ongoing optimizations and measurements

-Lead team of Regional Associate Marketing Managers demonstrating consistency in programs and reporting-Manage and track team's contracts, invoicing and forecasting financials to meet fiscal budget requirements-Collaborate with corporate leadership and local retail teams to identify regional marketing priorities-Research and analyze sales reports, market feedback and trends-Recommend areas of focus for local business growth based on identified opportunities and market share changes-Develop effective, regional marketing plans that are aligned with strategic business goals and contain clear implementation plans-Provide localized marketing support as needed for approximately 15 retail locations-Leverage local marketing opportunities that align with strategic business goals-Initiate cross-functional collaboration to achieve operations, sales and marketing alignment-Evaluate, monitor and report successes of local marketing programs while identifying future opportunities

• Develop marketing communications plans and project schedules, manage project from inception through execution of deliverables and support project measurements • Work with department leadership and peers to help translate department vision into process definition and implementation in order to efficiently meet the needs of the organization • Strategize, plan and manage marketing communications campaigns with multiple deliverables and success reporting • Support executive presentations to effectively communicate to internal and external audiences • Experience with marketing segmentation built from marketing research and research analysis • Manage key relationships with internal leadership areas such as Human Resources, Benefits, Recruiting, Marketing Product and Technology Management and Manufacturing • Develop and maintain Marketing Communications department processes relevant to the processing of projects • Process project requests strategically in order to streamline departmental efforts and maximize organizational results • Utilize Lean tools such as value stream mapping to improve processes and work flow • Manage various events supporting recognition for sales, continuous improvement and sustainability as well as tradeshow support • Mentor colleagues, train new employees and lead by example in the areas of project management, process development, process execution and customer engagement

• Experience in project management• Research and develop design strategies for wide range of customer-facing projects including interior space design• Experience in executive management project presentations• Direct photo shoots with internal photography teams and our primary photography vendor• Instrumental in creating and executing new processes for multi-language literature • Effective in creating and communicating processes for creative team projects • Interviewed branch personnel, translators, printers and other vendors for the production of literature in China• Trained new design personnel in Shanghai, China• Responsible for organizing, updating and implementing corporate brand guidelines• Work directly with internal customers and vendors to accomplish marketing tasks