Renee Cassis Email & Phone Number

New York, Ny, Us

New York City

• Lead and develop a multitude of communications marketing programs to create brand identity and equity, including: PR, strategic campaign planning and budgeting, event management, advertising and sponsorship ideation and price negotiation, executive speech development, ghost writing, and speaking engagements • Provide insight into the audio landscape across all platforms and advise executives on best opportunities for brand exposure and positioning as experts in their field • Service a… Show more • Lead and develop a multitude of communications marketing programs to create brand identity and equity, including: PR, strategic campaign planning and budgeting, event management, advertising and sponsorship ideation and price negotiation, executive speech development, ghost writing, and speaking engagements • Provide insight into the audio landscape across all platforms and advise executives on best opportunities for brand exposure and positioning as experts in their field • Service a cross-section of radio, digital audio, podcast, music, technology, and entertainment clients, including: Red Apple Media and WABC Radio, Red Apple Audio Networks, Broadcasters Foundation of America, G Audio Networks, Gen Media Partners, Radio Resources, Global Media Services, HRN Hispanic Radio Networks, Now! Media and the Bob & Sheri Show, and Media Staffing Network. Previous clients include: AdLarge Media, AudioBoom, The New Music Seminar and NY Music Festival, Radio Hall of Fame, and more. Show less

New York City

Tapping into my knowledge and connections in the podcast business, helped launch this emailed digital publication for the podcast industry as the sole person in charge of sales.

New York City

Sold integrated digital advertising and conference sponsorships for this leading radio and digital audio industry trade print and online publication and its annual conferences. Successfully revived inactive accounts and generated new business, particularly from technology and digital companies.

New York City

• Built a corporate marketing unit from the ground up • Strategized with CEO and executive team on branding messages • Counseled senior management on marketing tactics for promoting products and services, including the annual radio industry conference (2,500 attendees at peak) and The Radio Mercury Awards. • Negotiated and managed promotional partnerships and sponsorships, including at advertising industry trade shows• Wrote CEO speeches and presentations, advertiser case… Show more • Built a corporate marketing unit from the ground up • Strategized with CEO and executive team on branding messages • Counseled senior management on marketing tactics for promoting products and services, including the annual radio industry conference (2,500 attendees at peak) and The Radio Mercury Awards. • Negotiated and managed promotional partnerships and sponsorships, including at advertising industry trade shows• Wrote CEO speeches and presentations, advertiser case studies, white papers, press releases, press briefings, ghost-authored articles, and quarterly radio industry revenue reports. Show less

New York City

• Developed distinct brand identities for over 150 programs, products, and specials that built on the equity of the Westwood One corporate brand. • Directed all corporate, affiliate, and ad sales marketing and PR, including for the national launch of the Imus in the Morning and The MTV Radio Network. • Staged the first live broadcast of a radio talk show from the lobby of the National Association of Broadcasters Radio Show (previously, all live broadcasts originated from the exhibit… Show more • Developed distinct brand identities for over 150 programs, products, and specials that built on the equity of the Westwood One corporate brand. • Directed all corporate, affiliate, and ad sales marketing and PR, including for the national launch of the Imus in the Morning and The MTV Radio Network. • Staged the first live broadcast of a radio talk show from the lobby of the National Association of Broadcasters Radio Show (previously, all live broadcasts originated from the exhibit hall floor).• Oversaw a smooth consolidation of marketing and PR departments through several mergers. Show less

New York City

• Contributed to the station’s success as the first oldies station to reach #1 in the 12+ demographic. • Initiated the return of live events and concerts. • Developed client partnership programs • Managed one of the first revenue-sharing merchandising programs in radio. • Built station’s first Loyal Listener Club, growing membership to over 100,000 in just 3 months.