Lead Operations for Creative Services (internal agency):- Partner with Creative Director to make decisions regarding operational activities, set tactical objectives and long-term strategic goals- Optimize processes and systems to streamline workflows and maximize collaboration- Increase efficiency and effectiveness of cross functional teams including Project Management, Design, Production, Copy/Content, and eComm- Establish and maintain effective working relationships with brand business leads- Evaluate and implement tools to further innovation and creative quality

Seasoned Advertising agency executive (Client Services, Biz Dev) with written content creation focus across Retail, Food&Beverage and Digital Experience categories. Clients include:- Mercato: Grocery Tech (Loeb NYC)- True&Co: DtoC/eCom (Ovative)- Vitaminis: Bev CPG/Nutritional (SlightlyHappy; Client direct)- g2o: Finance/Healthcare digital experience solutions (Client direct)Contributor to multiple publication houses including:- Conde Nast (Bon Appetit/Epicurious)- The Dispatch Group (Columbus Monthly, Parent, Crave - food/bev quarterly)Published Author in culinary, history/travel and children's genres, both traditionally and independently published:- Arcadia/The History Press: The Columbus Food Truck Cookbook (2016); Ohio Ice Cream (2022); Ohio Buckeye Candy (2023)- Spellbound Publishers: The Best of Trailer Food Diaries (2017); Meet Maddie (2018)Skillful Copy Editor with an innate ability (and love of) finding typos, even in restaurant menus. Editing and indexing for Spellbound Publishers catalog of health/wellness and metaphysical titles including: - Become: An Inspirational Journal; Trust Yourself: A Personal Yoga Practice Sourcebook; Rune Rebellion; Smorgasbowl; Pizza City (forthcoming)Client samples available upon request; book details at www.reneecasteelcook.com.

Led outreach and coordination of strategic partnerships and sponsorships for both National as well as 17 City Chapters focused on furthering the careers and connections of women in the digital marketing field. Customized levels of support ranging from event (SXSW; Annual City Meetings; National Conference) to year long holistic partnerships.

Led Account Management discipline for agency including organic growth of current client relationships and professional development of team members. Responsible for maintaining diversity of client portfolio and identifying opportunities to strengthen key partnerships. Pairing a direct response mentality with digital marketing expertise, Cement helps businesses in industries from Food & Bev to Retail to Entertainment and Healthcare to create and distribute compelling brand stories that resonate with target audiences, foster engagement and encourage sharability. Rather than the ever elusive "virality," we strive for brand advocacy, employing a consumer centric, content focused approach to online advertising including branding & identity.

Born out of the digital revolution in 2009, Cement Marketing was one of the first marketing and advertising agencies to deliver successful marketing across all platforms. With a diverse client base, Cement looks to help brands build content centered digital campaigns that extend from website design/development to social marketing and SEO. Responsible for furthering Cement's business development efforts, including strategic outreach planning, focused lead generation and outbound prospecting as well as support of organic growth from existing client base.

Managing Director, Client Lead (Jan 2016 - March 2016); Business Development (Feb 2015 - Jan 2016)Magnolia Insights is the leading Marketing to Women and Moms firm that services clients across a myriad of verticals. Magnolia upholds a philosophy to keep this important consumer group as a focal point in the business planning and execution process. Services include Marketing Strategy, Marketing Planning and Integrated Marketing Campaign Development.http://www.magnoliainsights.com

VP, Account Director (April - August 2014); Account Director (May 2013 - April 2014)Doubled scope within 9 months, leading strategic and executional direction of McDonald’s account across integrated agency team spanning Chicago and New York offices.• Agency of Record for Core product Big Mac; fully integrated, digitally driven campaign lifted key success metrics Trial and Share, as well as Brand Perception among target Millennial audience.• All American Games communications lead, developed campaign platform, look/feel; coordination of steering committee groups including interagency and internal stakeholders, resulting in highest attendance since inaugural Chicago game; spearheaded discussions for ESPN 30 for 30 feature.• Sponsorships & Alliances AOR involving league partnerships and individual athlete affiliations:o NFL leveraged cultural property Bad Lip Reading to support Mighty Wings product, Dollar Menu and More value platform and I’m Lovin’ It Superbowl placemento Lebron James launched new product offering, premium burger Bacon Clubhouse• Spearheaded strategic planning process for organizational restructure to target audience segments via development and coordination of Millennial Summit for key senior McDonald’s management.

Account Supervisor- Xbox Strategic partnerships outreach and program management for Microsoft Xbox client, including:• Identification of key partner opportunities based on business objectives and core game titles.• ROI analysis, development of gives/gets and contractual program agreements. • Supervision of partnership fulfillment, working with both Xbox and partner contacts across a variety of categories- Electronics, Consumer Packaged Goods, Hospitality, Retail. Execution across Xbox and partner channels including Social, Digital, Retail (POS and on pack).• Experiential activation execution for NFL Play 60 sponsorship featuring Kinect at Superbowl.Account Supervisor- Burger King Retail focused QSR account management for Burger King client, including:• National POP strategy, creative development, execution for new product rollouts, traffic driving initiatives, direct marketing and In-Store experience. Liaison to Field ensuring National programs compliment local objectives and DMA plans enhance overall marketing mix for OOH, Radio, Direct.• Account lead for complete Menu Board Redesign from research through feasibility, operations and market testing. Supervised full scale product photo shoot of complete lineup, rough 80+ products.• Management of key special projects including Whopper Bar and 20/20 restaurant design concept including store openings, digital menu boards and local marketing efforts.

Account Supervisor (January 2009-October 2010); Account Executive (May 2007-December 2008)Management of multiple integrated campaigns, seasonal and brand focused, for new client, Kmart. • 3 years of Back to School campaign including core mom (General Market and Hispanic) targeted TV, Radio, In-store/Retail and teen targeted Digital including a YouTube/Google promotion. Led development of in depth competitive analysis, strategic insights and planning recommendations. • Brand launch of new basketball shoe, Protégé, from NBA Star Al Harrington, exclusively at Kmart. Focus on African American young, urban male target with relevant media including TV, Print, OOH and Digital. Launch activation at NBA All Star Weekend basketball clinic and party, supported by projection OOH. Awarded 2010 Reggie and Tempo awards, including Multicultural Marketing.• Strategic direction for Apparel business unit (the key sales driving category for Kmart) including re-introduction of Joe Boxer brand and creative rumble for new apparel positioning among W25-34. • Lead account person for Kmart for Kids cause marketing program, involving Print and In-store. Completed Leadership Academy Training Program- 6 month agency proprietary program for rising leaders within agency; nominated for participation by management.

Account management for Philip Morris corporate recruiting and Chrysalis (a PM division) new products. • Involved in strategic development including positioning, copy strategy, competitive analysis, packaging, product and consumer research. • Responsible for creative briefs, service reports, project financials and client presentations. • Lead account person for recruiting campaign execution across wide range of media.

Account Executive (Sept. 2005-April 2006); Assistant Account Executive (Nov. 2004-Sept. 2005)Account service for the Direct Marketing and Digital advertising activities of major clients across Financial Services, Retail and Consumer Products industries.Key clients included: Bank One (Chase); ELoan; Washington Mutual; May Company Department Stores; Summer's Eve.Agency has since been acquired by TransUnion.

Associate Analyst responsible for data gathering and client reporting. Trained on Nielsen systems and measurement practices.

Promotions development and execution for key client, Coca-Cola. Database management including Microsoft Access.