Renee Montpetit Email & Phone Number

Raleigh-Durham-Chapel Hill Area

· Lead social and community strategy for multiple business portfolios, including the development of social playbooks, content strategy, communications plans, brand voice, creative briefs, community engagement guardrails, paid boosting approaches, and tentpole social campaigns, with an emphasis on key platforms like TikTok, Instagram, YouTube, Facebook, X (Twitter), and Reddit, tailored to each brand· Manage a team of social strategists and community managers to prepare reporting, implement optimizations, oversee content development for organic and paid placements, coordinate real-time trend opportunities, share platform and cultural perspectives, execute campaigns, and engage social audiences and influencers proactively and reactively· Develop monthly agency thought leadership for social, digital, and influencer trends, platform updates, emerging platforms, and brand applications to lead education efforts internally and externallyBrands: Almond Breeze, Blue Diamond Almonds, Dial Soap, Soft Scrub, Snuggle, Combat, Pulte Homes, Del Webb Homes, Centex Homes, Choice Hotels, Shoe Show, Shoe Dept., De’Longhi, Braun Home Appliances

Raleigh-Durham, North Carolina Area

Greater New York City Area

· Managed performance marketing social campaigns for clients at DTC agency (Misfits Market, U.S. Elite) and led email marketing audit for Rumble Boxing· Completed performance report & competitive social audit for financial client

Greater New York City Area

· Researched and developed quarterly data-driven thought leadership about sports fans, leveraging first-party app, social, and survey data· Built strategic sales enablement materials with consumer behaviors & trends

Brooklyn, New York

· Led strategy for always-on and seasonal campaigns, including reporting with insights and trendspotting· Developed playbooks, audience profiles, platform approaches & industry POVsBrands: Weight Watchers, Laura Mercier

Greater New York City Area

· Developed strategy and executed social media campaigns, coordinating with inter-agency team, building ads, and leading reporting· Led community management, identifying flags & creative opportunities· Built, scheduled, and monitored persistent organic content· Served as a point of contact between global client partners & agency partnersBrands: GE Corporate, GE Lighting, GE Oil & Gas, GE Energy Connections

Greater New York City Area

· Engaged General Electric’s audience, identifying flags & creative opportunities· Built, scheduled, and monitored social media ads for campaigns· Assisted account and creative teams with ideation, strategy, and reportingBrands: Bragi, GE Corporate, GE Oil & Gas, GE Energy Connections, GE Appliances, GE Digital

Chapel Hill, Nc

· Attended InfoComm 2016 in Las Vegas, NV to coordinate on-site, live social media coverage of the AV industry's largest annual conference in North America· Coordinated team of interns to plan for video and written content about 1,000 exhibitors, including unique additional programs for sponsors

· Created strategy, developed content, and led reporting for agency social platforms· Developed content for Socializ’d, McKinney’s weekly social media newsletter

Durham, Nc

· Created social content for agency platforms and tracked performance against KPIs· Served as community manager, engaging with commenters and seeking proactive engagement opportunities· Coordinated stories about work and employees with industry press

Chapel Hill, Nc

· Assisted planning for and attended ISE 2014 in Amsterdam and InfoComm 2014 in Las Vegas, NV to create on-site, live social media coverage of the AV industry's largest annual conferences in Europe and North America· Coordinated social media updates and blog coverage in the pro AV industry for rAVe [Publications] from the home office

Chapel Hill, Nc

• Served as an executive board member of the largest student-run fundraiser in North Carolina, benefiting the patients and families of N.C. Children's Hospital• Prepared for and publicized yearlong fundraising efforts, culminating in a yearly fundraising total of $551,595.87, and increase of $120,000 from the previous year• Researched, designed and implemented a cross-platform digital fundraising campaign to inspire student volunteers as well as collect donations, and surpassed the goal of raising $50,000 in 20 days in only 16 days• Coordinated publicity efforts of the entire organization on campus and in the community, including media relations, social media, graphic design, website design, campus publicity, video production and photography• Acted as the official liaison for hospital public relations, media outlets and members of the North Carolina community• Oversaw five publicity sub-chairs and approximately 30 committee members

Chapel Hill, Nc

Chapel Hill, Nc

Cary, Nc

Chapel Hill, Nc

Cary, Nc

Chapel Hill, Nc

Bachelor Of Arts (B.A.) In Media And Journalism, Advertising

Activities and Societies: Kappa Kappa Gamma, Carolina For The Kids (formerly UNC Dance Marathon), Buckley Public Service Scholars, UNC.

Education record