Direct brand and visual identity for HumanN across multiple consumer segment and production categories. Work closely with the CMO to build an in-house, multi-disciplinary creative agency to support HumanN's brand, product, and consumer goals and experiences. Help create HumanNs branded experience and build positive brand perception and loyalty. Manage a small design team and project manage design requests and all new assets. Art Direct photoshoot and video production of design and video team. Art Direct 3rd party creative agencies to ensure assets are on brand and meet our company needs. Create and design all humann packaging needs and assist with production process where needed. • Lead brand creative strategy, positioning, identity, brand architecture, and branding centric initiatives for naming, campaign, communications and messaging projects• Champion new creative capabilities that move the brand forward and are consistent with brand voice, quality, style and tone. • Elevate the quality of creative execution, getting hands on where required, across a range of outputs - including but not limited to web design, digital advertising, print, editorial, social media and events. • Lead brand design for ad creative (video, social etc), marketing funnel site design and landing pages

- Management of the creative team, creative operations, creative and asset calendar.- Provide constructive feedback on open tasks that elevate the team’s creative skills- Connect product aesthetic and style details to the overall creative identity of the brand- Drive and direct creative strategy and deliverables of multi-channel campaigns. Guide all creative efforts to deliver premium, clean, and creative solutions- Collaborate effectively as a creative partner with internal cross functional business partners, Marketing team, product management, and outside agencies/partners-Continuously promote and evolve the Brand Style Guide to drive brand consistency across channels- Manage Label & Printing management for packaging design. - Work closely with outside print vendors on all production of outsourced labels. - Maintain professional relationships with outside print vendors and attend press checks. - Team Management: Build and grow a best-in-class team of high performing creatives.Set & manage expectations with the team around performance requirements.Hold monthly one on ones for ongoing opportunity on coaching, professional development.- Participate in resourcing for the creative team which includes planning projects for upcoming campaign projects, and adjusting resources as necessary on current projectsProcess management: Own full process management for internal creative requests.Brand Standards: Ensure all visual touch points adhere to the brand guidelines

Art directing new product brand identity and packaging for higher tier product lines. Working closely with the CMO to meet design challenges and ensure we meet customer needs conceptually. Working closely with cross functional teams to ensure we hit our printing goals and keep the story of our brand on track. Attend multiple press checks across the U.S to ensure new label artwork is on track and maintains quality output. Maintain multiple relationships with outsourced printing companies to ensure working relationships stay intact. Work closely with Canada team to meet critical deadlines, providing copy for translation, and working hand in hand with international printer to ensure printing specs were delivered accurately. Responsible for laying out dual language artwork and extending packaging design for new launch in Canada.Work closely with DTC and Social teams to brainstorm quarterly campaigns, social campaigns, and work closely with the design and video team to execute campaign concepts. Responsible for creating and executing digital animation for paid advertising platforms, social media, and web. Art Directing, photographing, designing and executing quarterly campaigns concepts and working closely with the design team to meet deadlines. Photographing product packaging for all advertisement collateral, social media campaigns and in-store signage. Work closely with the design team to create unique ad campaigns and plan out tasks to execute photoshoots, prop shopping, and final creative.

Packaging & Brand Design HEB OWN BRANDBrand identity & packaging design for HEB, Central Market, Hill Country Fair Products. Art Directed multiple new product launches and existing packaging updates as well as art directed photography concepts for packaging artwork. Managed outsourcing photographers and food stylists for onsite photo shoots for packaging layouts. Design solutions and strategy- produce designs solutions that are well thought out. Can articulate concepts and rationale on design solutions. Can apply design strategy, theme, and concept work. Create clear and coherent design solutions that speak to consumers and communicate our brand. Work closely with Brand Managers, buyers, suppliers, vendors and printers to ensure packaging design and concepts are on target. Work through multiple concepts on a fast paced schedule to meet budget and strict timelines. Work closely with many different print operations to meet quality print standards for each substrate and color targets. Flexo, offset litho, rotogravure, and digital printing knowledge. Work with many different packaging substrates and can manage print specs to ensure maximum quality. Verbally convey ideas, strategy, and concepts to internal team, directors, and buyers by suggesting edits to improve creative output and increase success on the shelf.Art directed visual redesign of office space design and layout. Worked cross functionally with brand management team to see this design to fruition. Art direct and prioritize photo shoots for branding and packaging concepts. Work closely with photographers, food, stylists and brand managers to ensure concept to final photos are on target with creative concept.

I work closely with the design team to develop and maintain brand identity through print, media, outdoor, packaging and collateral for all 5 waterparks and resorts. Build marketing materials that range from highway billboard campaigns, park signage, banners, new waterslide ID's,logos, food and beverage signage and materials. Work with waterpark managers on design campaigns to ensure all aspects of design work meets park profile guidelines. Also managed and directed theme redesign inside Schlitterbahn New Braunfels. Updated park theming, resort room design, front entrance and gate design, wave pool redesign, and restaurant / picnic theme design.

Responsible for the creation of display advertising campaigns rich media display ads, standard and rich media mobile ads, eBlasts, web applications, and landing pages. Worked closely with the companies top clients to manage and collect design assets and insure campaigns were designed accordingly. Worked with clients to develop and maintain brand identity through their digital campaigns.

Directed and managed the Digital Design Department. I directed the creative process for the sales teams individual presentations, iHeart Austin events, and online presence. I created, designed and managed digital campaigns, as well as directed and managed the video production team.Print , Brand Design, Pitch Decks, Photography, photo editing and manipulation, Video Production and Editing, Event support, and Digital ad material for 6 Clear Channel radio station websites and on site advertising. Design promotional materials such as web ads for takeovers and run of site advertising, eblasts, event posters, fliers and event signage for clients on their digital advertising. Event management and project coordination, worked closely with vendors and staff to ensure onsite design plan, catering and final execution of radio contest, concerts and parties. Video production/editing, produced and edited all green screen, live concerts and client videos produced for all 6 radio stations. Photography of all DJ head shots, web ads, live concerts, and in house events. Development of sales packages, pitch decks, compile sales reports for the GSM and DOS, research and development of ideas from the Exchange, and other media platforms. Traffic digital assets in Dart for Publisher daily and research digital revenue reports. Manage digital banner inventory/pricing guidelines with sales staff.

Create and design event invites along with additional design products. Posters, fliers, event documents, and social media marketing images.Create client logos and branding, concert posters, web graphics and custom event invitations. Photography of client Weddings, Engagement shoots, Bridal shoots, corporate events, live concerts, etc. Event Management experience for over 4 years. Works closely with a diverse clientele on organizing and completing event photography. Edit and prepare photos after each event along with creating a client web page on personal website for viewing.

Graphic Designer - Merchandise Design - Web DesignCreated company logo, website and indentity along with all in store and marketing photographyHandled all store display design along with marketing strategies.Successfully created 3 highway billboard campaigns and business campaign, corporate identity and established lifelong customers.

Created and implemented design theme for photography of highway billboard campaign. Organized and aided modelcasting process and outfitted and styled models to best promote client’s products. Responsible for creative direction,venue of photo shoot, models, and production flow.