Create blog post briefs for the team's blog copywriter to ensure blog content aligns with clients’ brand strategies. Assist in the development of case study content made to showcase the features of clients’ products and services. Write email marketing sequences for the purpose of lead generation and customer engagement, and set up workflows in HubSpot to send these communications to the right people at the right time. Conduct HubSpot portal audits and provide custom recommendations for data architecture and lead generation strategy.

Copy edit blog posts for various Compose.ly clients, checking for grammar, flow, and SEO keyword placement.

In my role I worked to grow and develop brands, increasing conversions and ROI with personalized content strategies and CRM data management. I crafted strategic blog, website, email, and social media copy, and used the HubSpot CRM and CMS to optimize the customer journey with targeted lead nurture email automation sequences and UX web design. I worked with clients to architect their CRM portal to fit their business and align sales, marketing, and customer service teams. I created content for all steps of the customer journey, in order to help clients acquire new customers and re-engage existing ones. My holistic approach to content strategy, from building a strong foundation of clean CRM data and cross-departmental alignment to developing custom-tailored digital content, helped Mind & Metrics clients foster scalable growth.

Ideated and created copy for websites, social media posts, blog posts, eBooks, product brochures, and targeted email marketing campaigns for multiple clients. Published web page and blog content using HubSpot CMS. Performed keyword research using SEMrush and Answer The Public, and achieved the top SERP result for target keywords.

Crafting content for various publications on blogging site Medium. Conduct interviews with experts and perform web research on social science and public health related topics. Execute everything related to content creation from idea conception to final proofreading and submission. Garnered combined readership of over 2,000.

Manage client requests through the Rover mobile application. Have maintained a 5-star rating on the application. Schedule meetings with pet owners and discussed their needs, then set a schedule and perform pet care services requested.

Served an average of 50 customers daily in a fast-paced environment, preparing custom food orders according to each individual's specifications. Assisted customers with an average of 2 catering orders a day, discussing their needs and informing them of their options. Performed closing tasks such as cleaning and shrinking items; recording the type and amount by weight of expired food items to be disposed of.

Completed two press releases using NPD's proprietary data assets. Scheduled meetings and interfaced with various company departments to collaborate on press releases. Conducted an interview with an industry expert, transcribed said interview, and assisted with crafting a blog post from the insights.