At Karper Marketing, our mission is to help small and medium-sized businesses (SMBs) create capacity through strategic marketing. Our goal is to help your business establish a plan and execute it with consistency, ultimately driving tangible results. With over two decades of hands-on marketing expertise, our team is equipped to tackle a wide range of challenges. Whether you're struggling to focus your marketing efforts, launching a new product or service, hosting clients, or planning a special celebration, we bring a unique blend of creativity and strategic thinking to every project. Let us create capacity for you and your team.

*Formerly Hillrom prior to acquisition by Baxter in 2021• Responsible for overall marketing strategy across 5 product categories for $1B Front Line Care division• Led rebranding initiative for FLC to Baxter including prioritization, vendor and stakeholder management, encompassing 1000+ materials• Collaborated with up and downstream product marketing to create programs supporting both new product launches and key business driving initiatives • Represented FLC in adopting and adapting new processes as a result of acquisition• Led digital marketing strategy to drive demand and increase brand awareness • Worked with Integration Management Office (IMO) to integrate team members, technologies and messaging during acquisition integration periods• Aided in the development of unified and integrated post-acquisition brand story• Worked to define and refine success metrics to align with business goals• Leveraged Gartner analyst relationship for strategic insights, team and leadership development• Lead a cross-functional team of 9 employees, executing as an internal agency• Manage partnerships with external agencies and contractors

• Implemented marketing automation to improve customer insights and lead quality• Managed project prioritization and execution of timelines, budget, and the impact on internal resources• Improved email metrics from a click/open rate of 10% to 15% within year 1 • Successfully overhauled the company’s Annual Technology Summit leading to a return to profitability, average ROI of 54X, increased vendor revenue by $60k/year and paid registrations from $0 to $35k per year consistently for 5 years• Executed content marketing strategy to position company as industry thought leaders• Designed a reporting package for executive management to track departmental successes and aid in data driven decision making• Successfully re-launched website improving customer experience, Search Engine Optimization (SEO), increased site traffic, and decreased bounce rate• Led company-wide community outreach initiatives

• Developed and implemented a content marketing strategy to position company brands as educational centers executive management as industry thought leaders• Managed project production, coordination, prioritization, and execution of timelines, budget, and the impact on internal resources• Implemented a marketing automation platform to improve customer insight and lead quality• Improved email metrics from a click/open rate of .93/10% to 4/14.94% within year 1 • Successfully overhauled the company’s Annual Technology Summit which resulted in a return to profitability, average ROI of 54x investment, increased vendor revenue by $60k per year, and paid registrations from $0 to $35k per year consistently for 5 years• Designed and implemented a reporting package for executive management to track departmental successes and aid in facilitating data driven decisions• Achieved a successful re-launch of all company webpages to improve customer experience, enhance content marketing opportunities and Search Engine Optimization (SEO), increase site traffic, and decrease bounce rate• Led community outreach initiatives including event sponsorship, volunteerism, and internal fundraising programs

• Own commercial responsibility for conference brands• Conduct intense community research including multiple end-user focus groups for each event• Author research report reflecting the needs of the community• Acquire the most relevant speakers to create world-class events • Launched North American SharePoint Business conference in 2012• Continual database analysis to identify gaps and build additional data• Oversight of overall event success including Marketing, Events Team, Sales and Speaker care

• Launched annual customer appreciation event series in 2008 resulting in an ROI of 40 times greater than the cost of investment• Development and execution of tradeshow program including 12+ shows per year, targeting multiple verticals, geographies and product lines, driving $6.8 Million in additional revenue.• Oversight of in-house marketing department including design, copy writing, search engine marketing and product marketing staff.• Managed division launch from naming and brand creation to public relations. Including managing agency relationships, internal communication and vendor coordination. • Lead corporate volunteer program including oversight of internal fund-raising events and management of 30 agencies and 200+ volunteers.• Development of annual strategic plan and department budget.• Collaboration with internal stakeholders to manage needs and effectively market 5+ brands.• Plan and execute an average of 6 product/brand launches per year.• Management of department workflows and prioritization. • Creative direction for all print, web and video projects.

• Provided design, production and vendor coordination for all print projects.• Collaboration with product management.• Oversight and adherence to brand standards. • Management of vendor and freelance relationships.