Renee Wong Email and Phone Number

• Lead a diverse PR and CSR team of seven staff representing seven unique business units: Mobile eXperience, Consumer Electronics (Digital Appliances, Visual Display), Brand, Online Business, B2B, and services. • Identify, develop, and implement advocacy and influencer marketing strategy for brands to execute meaningful connections via various social channels which have helped minimize 47% of marketing cost with +31% of the brand buzz.• Spearhead industry best practices in the delivery of events and campaigns including Samsung’s first tech media and influencer interactive virtual showcase garnering 3X engagement which lead to sold-out pre-order, led and launched the advocacy campaign, Voices of Consumers winning 2.5X growth in Share Of Voice (SOV)• Executed leadership of a CSV initiative with the Ministry of Education “Solve for Tomorrow” securing 3X nationwide participation, 1.4X news coverage, and funds for the winning team and prototype.• Strategize creative communications to engage media's interest to publish product stories, achieving 2X more coverage exceeding KPIs.• Orchestrated and launched advocacy and media-affiliated programs achieving the highest sales vs KPI ratio. • Surpassed KPI with 1.9 X PR coverage with 92% positive headlines versus target for most promoted flagship launches• Progressively analyze and strategize key messages, content direction, and channels for flagship campaigns to be implemented by supporting functions.

LUXE DIVISION• Achieved first place in regional pitch award with an idea of a ‘12HRS Virtual Beauty Festival’ – winning country USD350,000 to run the winning project during the pandemic. • Made history as the first beauty brand to identify SEA’s top celebrity and nurture a relationship from inception to signing at country-group level and eventually, as first SEA ambassador and first hijabi ambassador.• Collaborated directly with Global Team to devise new campaigns, as a test bed for diverse cultures and championing of other markets. • Built a robust influencer and media network across SEA. • Fostered a strong network and cultivated key relationships with media editors, consistently ranking as #1 PR value for beauty, reported in NAMA. • Attained 23% customer retention and 15% Gross Merchandise Value (GMV) in leading Lancôme as the first to launch KOL affiliate marketing. • Progressed the initiation of a PR and sales campaign at the start of lockdown (Covid) with livestreaming achieving an average ROI of 65% MOM. • Determined and implemented a strategic plan and swift response which channeled brands back to positive sentiment during two major crisis situations within the group.

Role entails executing PR and digital related activities for Luxury Division brandsPR• Successfully developed key relationships with the media, social influencers, celebrities, elite millenials • Achieved support of key opinion leaders such as local celebrities and top social influencers to elevate brand name with zero budget spent across social platforms and on ground events• Increased position of Lancôme in skincare from #11 to #1 and overall PR #1 (source: Nama Print)DigitalPlanned and developed digital campaign launched • Devised SEM/SEO strategy and bidding of keywords• Social Media Marketing - developed online presence through social media, Google SEO• Instrumental in developing all launches of new product microsites• Ensured online digital presence of the brand is implemented• Social media management

• Played integral role in the execution of all Branding and Communication including marketing, PR, and digital. • Devised and developed new marketing campaign plans and implemented activities. • Liaised with key media curated press kits and media reviews. • Conceived strategies for partner promos.

• Selected for secondment as management trainee to three Hugo Boss boutiques prior to the opening of another premium brand under the group• Rated as top sales personnel at KLCC & Garden’s Boutiques while co-leading team of 35 Retail Sales Associates to exceed 33% of monthly sales target.

Presented multiple corporate events as host for wide range of multinationals including BMW, Volkswagen, Honda, Maxis, and 8TV Game shows.