Haunted House FearFest is an internationally recognized independent horror film festival dedicated to honoring spine-tingling horror films and cutting-edge video games. We proudly showcase the works of independent filmmakers and game developers from across the globe.•Visual Direction: Responsible for setting the festival's visual direction, which includes defining the overall aesthetic, theme, and design elements. Ensuring that every aspect of the festival, from promotional materials to venue decor, aligns with this creative vision.•Film Selection and Programming: As the creative owner, I select films and video games to create a cohesive program that resonates with the festival's creative theme. This involves curating a lineup that reflects the artistic vision and narrative of the event.• Financial Management: Responsible for the festival's financial activities, including the development of key performance indicators and initiatives to ensure the organization's financial health. Oversee the management of ticketing and other revenue streams, as well as the procurement of venue rentals, purchases, and leases.•Marketing and Branding: Establish and implement the festival's marketing strategy, ensuring that our brand remains prominent and aligned with our mission. This includes the solicitation, contracting, and oversight of national and local brand partnerships and sponsorships.• Audience Experience: Prioritize the audience's experience, making sure that every element, from the red carpet to the award ceremonies, aligns with the festival's creative identity and leaves a lasting impression on attendees.

Looks Creepy Cool Studios, LLC is a diversified media company that provides a global platform for women and minorities to create elevated content within the horror/thriller, true crime, sci-fi, fantasy fiction genres in the film, television, audio and video game industries.

Transformed and spearheaded digital marketing efforts for PeopleTV Network’s OTT (Over-the-Top) initiatives, serving as the primary liaison for key stakeholders and internal divisions. Orchestrated the brand strategy for PeopleTV in collaboration with the Head of Production and other essential stakeholders, ensuring that it aligned with our overarching PeopleTV brand and met our business goals.•Enhanced ROI through Media Initiatives: Successfully executed both earned and paid media campaigns centered around show launches, exclusive celebrity interviews, and live red-carpet events, resulting in a remarkable increase in ROI ranging between 40% and 75%.•Strategic Brand Development: Carved out and executed a comprehensive brand strategy for PeopleTV in collaboration with programming and the Head of Production. This effort focused on major themes and tentpoles that significantly boosted engagement from distribution partners, leading to quarterly growth in viewership numbers.•Effective Team Leadership: Managed a dynamic team of six professionals, encompassing social media experts, a marketing director, a programming manager, and a video editor. By establishing clear deadlines, meticulously planning campaign tactics, and setting precise target goals, I fostered team efficiency and played a pivotal role in the business's growth.•Financial Stewardship: Successfully managed the marketing budget, diligently prepared budget reports, and provided forecasting to executives and the finance team. This financial acumen enabled us to allocate resources effectively, ensuring that our content initiatives could progress unhindered.

Developed strategy and lead execution of marketing campaigns from start to finish; accountable for reaching key milestones for internal and external partners. Served as an active and key member of the Marketing team, worked closely with distribution partners, business development, and producers to drive opportunities and attributes to determine new marketing approaches and optimal routes to market.•Strategic Leadership and Collaboration: Served as an authoritative and collaborative partner that led and managed strategy sessions, bringing in the right mix of internal teams in a productive manner.•Innovative Cross-Platform Experiences: Pioneered the development of original cross-platform experiences and content ideas that not only increased revenue but also elevated brand awareness. This included the creation of interactive polls, quizzes, and multimedia assets, including music, which were shared with distribution partners such as Plex TV, Samsung TV Plus, Roku, Local Now, Pluto TV, and others.•Effective Cross-Functional Management: Managed cross-functionally, keeping all stakeholders proactively involved and updated throughout the life of the project.•Quarterly Performance Evaluation: Regularly evaluated internal forecasts and KPI projections on a quarterly basis, providing detailed updates to senior executives, including VPs and SVPs, on viewership and revenue generated through our collaborations with distribution partners.

Spearheaded and managed comprehensive marketing strategies, encompassing campaign development, execution, and communication with distribution partners. Responsibilities have spanned across a wide spectrum, covering original series, specials, and motion picture films. Provided leadership to direct reports in the creation of campaign materials and deliverables to clients, including scripts, on-air spots, digital videos, social media campaigns, and promotional stunts.•Effective Campaign Measurement: Measured campaign effectiveness, including budget management, establishing KPIs, analyzing ROI and performance of digital and traditional marketing campaigns.•Strategic Partnership Management: Integral part of launch and subsequent product marketing for subscription streaming services (SVOD and OTT), in conjunction with distribution and device partners; primary point of contact to Amazon, Hulu and Sling TV, negotiating marketing placement with distributor and showcase why content should be primary over Starz, Showtime, or HBO’s content.•Efficient Vendor and Agency Management: Managed agencies and vendors in the creation and distribution of video, print, digital and digital marketing assets, ensuring efficient, cost-effective, and timely delivery; led advanced screenings for some of distribution partners that included major films, such as Mission: Impossible - Rogue Nation, The Hunger Games Franchise, Star Trek Beyond and Spectre.•Cross-Departmental Collaboration: Collaborated with all departments (marketing, sales, social, publicity, finance, business development, legal) on business initiatives and revenue goals for the company, led meetings on a quarterly basis regarding revenue and initiatives and what was needed or lacking from other departments that would help push business forward.

Same responsibilities as above, prior to merger with MGM

Developed immersive and engaging online content experiences that drove engagement and subscriber growth around key programming (Game of Thrones, True Blood and Boardwalk Empire). Brainstormed internally and with agency on creative ideas that incorporated the theme of the season for each show as well as HBO’s branding to get people to watch the show(s).•Strategic Alignment and Compliance: Presented digital concepts to HBO’s Senior Legal Counsel and Director of Consumer Marketing, ensuring legal guidelines / parameters and show’s brand messaging were aligned prior to Showrunner’s signoff.•Client-Facing Leadership: Spearheaded client-facing affiliate meetings; provided status updates and reporting to sales team and clients regarding campaign deliverables and deadlines.•National Account Management: Managed national top 10 cable and satellite distributor accounts, including DISH, Charter, Cox Communications, AT&T, DIRECTV and Independents, representing 50M subscribers.

Evaluated screenplays for film production company and the Gotham Screen International Film Festival Screenplay Contest

Secured sponsorships for the festival and executed social media strategy across social platforms.

Panelist offering strategies and social media tips on how to market your horror film

Executed marketing campaigns for bestselling authors and optimized marketing campaigns for company's first online romance book community site, Pocket After Dark, that drove membership subscriptions from 3K to 8K in 6 months