Renee Rice, Shrm-Cp Email & Phone Number

Minneapolis, MN, US

• Lead a team that considers the entire employee experience and the areas essential to supporting hiring and retention, including:
• Employer Marketing
• Community Programs
• Candidate Experience
• Internal and Executive Communications
• Organizational Culture

Member of the Cornerstone Program Class of 2023 - an HR executive leadership training program for high-potential HR executives, designed to broaden and deepen our understanding of the challenges facing today’s Chief Human Resources Officers. Curriculum focus areas include:The role of HR in economic uncertainty: The evolving realignment of total rewards and.

Minneapolis, Minnesota, United States

• Lead multi-disciplinary Public Relations team, spearhead business development for Public Relations services, and identify business communications opportunities across B2B and B2C categories.
• Provide leadership and drive communications programs to cultivate workplace culture, support social media channels, and stimulate business growth.
• Simultaneously manage multiple clients, executives, vendors, and internal stakeholders, achieving multi-year partnerships and retained client satisfaction.

• Drove crisis communications strategy, process and approach for addressing company’s COVID-19 preparedness, internal and external messaging, and social media management and approach.
• Executed virtual event to inspire and engage internal employees in external marketing campaign.
• Conceptualized communications for company re-brand, new product announcements, and company news.

• Developed internal communications program to support employee recruitment. Shaped and shared the Borden brand story to over 3K employees across various regions and professional sectors.
• Increased executive visibility internally and externally, positioning new CEO as a “turn-around” leader through informative company blog and media relations strategies.
• Supported content development and production for quarterly employee newsletter, generating interest and maintaining employee engagement, cultivating company storytelling.

• Grew brand awareness and increased ROI through channel analysis and consumer insights, resulting in double-digit awareness growth in one year.
• Drove ~1M annual website visits by leading brand publishing/content marketing program and company blog, increasing product purchase through compelling online storytelling.
• Spearheaded Public Relations program that increased media impressions by 200% YOY (Year over Year); positioned internal employees as expert spokespeople and brand representatives.
• Launched company’s first influencer program, negotiating contracts and maintaining efficient CPM (Cost per Thousand). Developed long-term partnerships which elevated the brand and products.

• Supported execution of press and trade events, including National Products Expo West, Fancy Food and Rodale publishing events.
• Created and executed PR program announcing first-of-its-kind research proving health benefits of organic milk; study generated over 400M media impressions.
• Secured coverage that generated over 2B media impressions YOY by tailoring storytelling to unique regional media, and consumer and internal employee audiences.

Minnesota, United States

• Drove integrated marketing and communications that led to brand awareness increases and exceeded marketing goals.
• Supported brand and product distribution in key markets through integrated, retail-centric marketing programs.
• Accomplished over 1B annual earned media impressions across consumer, business and trade outlets.

• Identified award opportunities and developed submissions for executives, including CEO. Introduced brand’s social media strategy and led crisis communications across consumer and social media audiences for brand’s.
• Supported consumer communications achieving high-profile IPO that led to $820M sale to General Mills.
• Spearheaded more than 12 product launches and expansion into several new categories.
• Generated ~1B media impressions across mainstream media, including new product coverage on Dr. Oz, TODAY show, and national consumer websites and magazines.

2023 Cornerstone Program, Human Resources Management And Services

HR executive leadership training program designed to broaden and deepen high potential HR professionals’ understanding of the challenges.

Bachelor Of Arts In Journalism + Mass Communications, Public Relations, English And Creative Writing

Activities and Societies: All College Council (ACC) Executive Board member, Public Relations Student Society of America Board Member.