Reneé Lawter's Location
Los Angeles, California, United States, United States
Reneé Lawter's Contact Details
Reneé Lawter work email
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About Reneé Lawter
For over two decades, I have been a Founding Partner and Client Experience Director at Eyerus, a creative design studio that specializes in innovative and sophisticated solutions for the kids entertainment industry. With a background in toy design and a passion for creating designs that make a difference in the world, I have assembled a team with a unique expertise in layout, illustration, typography, and a thoughtful vision that can deliver brand guides, logo systems, packaging programs, promotional guides, CP Guides and mock ups for aspirational product for clients such as Netflix, Universal Pictures, Hasbro, and Lucasfilm. As a leader and mentor, I manage and inspire a team of talented and passionate designers who share my vision and values. Together, we deliver impactful tailored designs that meet our clients' goals and expectations, and stay ahead of the latest trends and opportunities in the market. My mission is to ensure that every client experience is positive, collaborative, and rewarding, and that every project reflects our high standards of quality and creativity in the kids entertainment industry. Kids are the future.
Reneé Lawter's Current Company Details
Reneé Lawter Work Experience Details
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EyerusLos Angeles, Ca, Us
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Founding PartnerEyerus Jul 1999 - PresentLos Angeles, Ca, Us
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Client Experience Director/ Founding PartnerEyerus 1999 - PresentLos Angeles, Ca, UsEyerus is a Design Studio in Los Angeles, CA that focuses on innovative creative for the Kids Entertainment industry. By kids, we mean all ages ;) I created eyerus with two extraordinary friends who are also extraordinary business partners. Together we have grown our business and relationships over the years into a mature company that seeks partners/clients who are interested in utilizing our experience & creative thinking on projects to make a difference in the world. Our employees all embody an entrepreneurial spirit, an imagination to think beyond and create new paths for doing business while attaining goals a client has set for a project. My goals are to ensure the client experience from the first communication all the way until the job is delivered matches that inspired work. I provide teamwork @ eyerus that provides a creative connection to the projects. I simply love what i do with the people i do it with.
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Client: Viz MediaViz Media Jan 2019 - PresentSan Francisco, Ca, UsViz a very large publisher of Manga and distributes Anime. We have been developing so many amazing Style Guides for properties with them like Naruto, JoJo's Bizarre Adventure + Nana helping them create vision thru graphics and assets for the US market. The work is always incredibly artistic to keep things fresh and on trend. Our teams work well together to get things created that will work for the creators of the different IP's they are housing. It's incredibly satisfying to create something that utilizes the amazing art of the creators and pushes it further for the market. We honor this partnership so much. -
Client : Creative ServicesUniversal Pictures Jan 2014 - PresentUniversal City, Ca, UsEyerus has partnered with NBC Universal on various types of work always with creativity on 11 and a keen sense of the market . We love to develop retail environments for their partners like Walmart, Target, FAO Swartz, Dietsky Mir, McDonalds etc. Our job is to provide a visual impact in the retail space environment so the product pops off the shelves. We create style guides with impeccability and ease, handling all of the details to maintain the integrity of the ideas. This allows brands to go all over the world remaining in tact & true to the DNA. A successful guide is a tool that works time and time again from idea to reality & is made easy to understand. Projects have been Jurassic World, Fast and Furious, Minions, Despicable Me , Minions, Secret Life of Pets, SIng, Trolls,etc. -
Client : Creative ServicesNetflix Jan 2019 - PresentLos Gatos, Ca, UsOur clients at Netflix have been very collaborative in utilizing our skills in creative thinking. We have worked on various IP last few years with a few teams and we are now diving into Marketing 360 Ideas for new exciting projects to set up the way these properties will roll out into the universe. When a client really partners with us to use us for our expertise the results are endless. We bring all that experience big or small projects from toys to fashion to gaming thru into our projects. Love working with these folks. Love bringing new perspectives in. -
Client: Creative ServicesSpin Master Jan 2017 - PresentToronto, Ontario, CaWe mostly these days are supporting the entertainment side of SPIN MASTER partnering and develop properties like Unicorn Academy the new Netflix show for girls , building out the Brand Guide , the logo , the Key Art and Sales decks plus some visualizations to kick off some initial meetings. We are also involved in that little property for preschool called Paw Patrol where we created Paw Patrol The Mighty Movie logo, and a bunch of series + spin off logos for Rubble and Crew , Aqua Pups , Jungle Pups, Air Rescue, ect. My all time favorite project with them has been a little cute new property called Vida the Vet also a brand guide and key art and if you haven't seen the show it's so beautifully made . It's a perfect marriage of entertainment and toy and we sit right in that sweet spot. Thanks for trusting us with your precious properties, we will take care of them :) -
Client: Creative ServicesHasbro Jan 2016 - PresentPawtucket, Ri, UsWe love working with toy companies like Hasbro by kicking off new logo development projects, supporting current packaging by developing out a brand further or evolving brands that have been around for a long time by maintaining the equity and moving the needle. We love working on established brands like Play-Doh and Baby Alive to newish brands like Speak Out & Read My Face Game. Never a dull moment when it comes to toys. We can also support on creating kick butt campaigns like we did on "Raise the FUN!" with a fully flushed out style guide to keep the internal team rolling for a while on the . -
Client : Creative ServicesIllumination Entertainment Aug 2012 - PresentSanta Monica, California, UsEyerus has been called on to work on some real thinkers for Illumination. We have created visualization for their IP to share ideas with partners at retail. We have also created concepts and graphics for inside Universal Studios Bejing Park for Super Silly Fun Land and Florida the Minion Cafe + Devious Destinations. We loved this work very tongue and cheek like these masters of wit like:) We have also generated a Social Media ideas with on going posts leading up to the launch of DM2, working with their amazing in house writers to create posts that would authentically be the voice of the characters. The level of integrity that Illumination has is inspiring to me. They really honor their creations and allow my company into the fold so that we can create things for them that excite them back. win WIN! -
Client: Creative ServicesPgs Entertainment Feb 2015 - PresentParis, FrEyerus has been in partnership with PGS Entertainment from the moment Alvin and the chipmunks owner Ross Bagdasarian introduced us as the agency he wanted working on the consumer product guide for his new Tv show on Nick Jr. Once we began working together with PGS neither of us never looked back. Completing two guides for Alvin a full CG guide and a full Vector guide where we developed the vector style for the characters to suite the market needs. Following were guides for a very different show called Les Legendaries aired in France in 2017 & currently releasing the new Monchhichi consumer product styleguide . We are very excited to see how these award winners are doing with the CP programs..we imagine award winning. -
Client : Creative ServicesBagdasarian Productions Jun 2011 - Present
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Client: Creative AgencyFox Cable Networks Mar 2000 - PresentEyerus has worked with multiple partners @ Fox navigating the levels of management to create Award winning business to business marketing programs for their Affiliate partnership at the executive level. Over the years our creative solutions have resulted in creative communications that delivers the core DNA and quality of the program that FOX provides. We have created gifting to upper level executives to full blown special event campaigns and collateral for Speed Channel, Fuel Tv, FX, FXX, FOX, Fox Sports, Nascar, UFC, Empire Records -
Client: Creative ServicesMills Entertainment Jan 2018 - PresentSaratoga Springs, Ny, UsLive entertainment key art , logos and visualizations..more to come -
Client: Creative AgencyFox Sports Feb 2008 - PresentWe have worked with so many divisions of Fox and our ever evolving relationship with them throughout the years wound us working with Fox Sports as it became a channel a few years ago. We support them in different ways and one is by creating visuals for the Marketing department to sell in ideas to their partners from Boxing matches in the middle of downtown New York to a pick up basketball game in Times Square ...Making the visuals convincing so that their entire team and partners are sold in before they start spending. We are great at making hifi visuals or sketches depending on the budgets. It's all about customizing to maximize your effectiveness for your budget. -
Client: Creative AgencyFox (Film, Tv & Sports) Oct 1999 - PresentNew York, Ny, UsI began with 20th Century Fox as one of our first major clients at Eyerus. This portion of the work we did for Fox has us complete the story of how an effective styleguide is built and what components are necessary to have it be successful. Working with some of the best in the field and cutting our teeth on our first creative styleguide for Tim Burton's version of Planet of the Apes. This was the first time we created a guide from a designer user perspective, creating the tools we always felt were missing from guides we worked with in house, creating the product at places like Mattel Toys. We continued our work for Fox mining & expanding existing brands, creating aspirational graphic systems, and creating product mock ups to help really show the licensee on a DNA level what these brands are about. We contributed to The Simpsons, Avatar, Titanic, Alvin & the Chipmunks, Ice Age and many more thru out the years. We more recent created the style guide for Epic released in 2014 & bridge product line to suffice the fan boys between Rise of the Apes films . -
Client: Creative ServicesSaban Brands Sep 2017 - PresentMy team is in progress working on a top secret style guide project with Saban. It's our first job together and we are really enjoying everyone who works there. Will update ;)
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Client: Creative AgencyManzanita School At Big Rock Oct 2013 - PresentTopanga, Ca, Us -
Client: Creative Agency Of RecordSimms Restaurants Feb 2009 - PresentManhattan Beach, California, UsEyerus has been working with the Simms Restaurant Group in branding some of the most acclaimed restaurants in the South Bay area, specifically Manhattan Beach, CA. These restaurants included MB Post, Simmzy's Pub, Tin Roof Bistro, Fishing With Dynamite, & The Arthur J . One of our most favorite things about this team is they really are experts in the dining industry. We have been working on the menu systems for each restaurant with Chef David Lefvre to ensure the success of the restaurants from a fine dining perspective. We love working with people with this much passion about a clients experience. -
Client: Creative ServicesRpmc 1999 - PresentLondon, England, GbRPMC and Eyerus were introduced to each other in 1999 and we have assisted in the creation & design of quite a few programs for a number of their clients like CNN, SONY, Mattel's Barbie, Nevada Tourism, Dockers, Mitsubishi, Think Pink, Chrysler, Discovery Channel, Vectibix, & many more. The level of listening we brought to each project allowed us to really understand the client objectives of each unique project. We have been shaping some really great creative programs with RPMC for a long time. They are a great partner. -
Client: Creative Agency Of RecordGlobal Inheritance 1999 - 2022Los Angeles, Ca, UsEyerus & Eric Ritz the Founder of Global Inheritance have been in cahoots "officially" since 2002 when they became a 501C3. Matthew J. Brady 1 of 3 Principals of Eyerus stepped in to the role of Creative Director of Global Inheritance and also holds a seat on the board. GI promotes environmental education, sustainability, and social action through a variety of projects, each catering to the specific audience. Eyerus donates time and skills to take modern marketing & design techniques to the non profit world by Co-Inventing Gi's initiatives, creating program Logos, Event collateral and materials to help grow this non profit organically, as intended. We Love what GI is up to and love being a part of it's growth & how its changing the world. -
Client : Creative ServicesFremantlemedia Feb 2011 - Dec 2020GbWe have been busting tail for Fremantle Media Brand Assurance Team creatively supporting the team on various properties creating tools for them to communicate their ideas on bigger scale. Once programs are sold in the eyerus team will generate style guides with usable assets for live events, consumer products & retail programs. Some of the properties include : American Gods, Baywatch, The Price is Right, Americas Got Talent, Let's Make a Deal, American idol, Family Feud ,Grojband, X Factor, Etc. -
Client : Creative ServicesLucasfilm Jan 2015 - Jan 2018San Francisco, Ca, UsWe began working with Lucas Prior to the release of The Force Awakens to create very focused capsule collections to reinvigorate the classic characters on shelf. Given we grew up with these films it was easy and a dream for us to create for these characters. Now we are continuing to work as partners with the franchise , expanding into a galaxy far far away. Trends are never ending :) -
Client: Creative AgencyVerde Valley School Jan 2012 - Jan 2018Sedona, Az, UsMy team worked with VVS to create a brand that brought them into the future and spoke to what the school was creating which is world class citizens. This school is magnificent and the story being told wasn't landing. We were hired to help them visually and literally tell their story more succinct. We continue the work we are doing with VVS and the brand new website with the new branding of the 5 sided shield that represents the pillars that the school operates from has launched .The journey is just beginning for VVS and we have been so honored & excited to be working with such a group of people on such a cool project. -
Client: Creative Agency Of RecordFuel Tv 2003 - 2013Alfragide, Lisboa, PtEyerus created a partnership with Fuel TV becoming their creative agency of record in 2003 to work with the marketing group to grow a grass roots FOX channel into a 26 million subscriber base in the US alone. We developed ad campaigns for web and print channels for shows such as Build to shred, First hand, The Adventures of Danny & the Dingo, Drive Thru Austrailia, Standard Snowboard Show, The Captain &Casey Show, Camp Woodward, Thrillbillies, Strangers in Danger, Hooters Swimsuit Pageant, just to name a few. We were the agency taking Fuel Tv to some of the biggest events all over the country from US Open of Surf, Dew Tour: WInter & Summer, The Mayhem Festival, The Upfronts in New York City designing & creating powerful effective materials for our client. Eyerus Also managed the creative thru the transition into a combat sports channel that features the UFC. This partnership & integration of our team allowed for big thinking & many opportunities that helped meet the marketing goals for the channel. Eyerus continues to work with the channel as it transitions to Fox Sports 1. -
Juniors Designer & Events/ PromotionsRevatex / Jnco Inc, 1998 - 1999JNCO industries was a company made for someone like ME who wanted to become an Entrepreneur. You just had to be willing to want it and take action to create it. The year I spent at JNCO Industries I spent creating a toy line using the character pocket art, a Juniors fashion line for ravers (yes I said it), creating an entire wedding for fans of the brand in Kansas City, Kansas, Mutliple lines of Juniors t' shirts, Running the juniors website content given these kids were undeniably FANS of this brand the voice had to be in line as well as contests for the brands biggest fans, I also managed JNCO's part of the NEW YORK FASHION WEEK runway show where were invited to participate with MaxMara, attending action sports events for BMX, skateboarding, motocross as Jnco had a team of riders of all the greats such as Phil Hajal, Todd Lyons, Corey Nastazio, Trevor Meyer, Matt Hadan, Chris Toth, Jason Carnes, Christian Beserine, Chris Livingston, Jason Davies, Darren Vavarrette, & many many more. If you rode in the 90's professionally you were on the JNCO team. Good times with Good talent!
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DesignerMattel Toys 1995 - 1998El Segundo, California, UsMattel Toys created a huge opportunity for me to learn licensing from the best of the best. When I joined Mattel in 95' as a designer I joined the Mattel/ Disney group. This group spear headed the creative for all of the disney movies as Mattel was the master Licensor for Disney & Disney had just acquired a hot little animation studio called Pixar. My position was creating soft good lines & some hard good lines for A Bugs Life, Toy Story, Tarzan, Mulan, Hercules, The Lion King, The Hunchback of Notre Dame, & One Hundred and One Dalmations. This experience allowed me to really get into the characters & properties thru reading the scripts looking for key moments in the films to turn into million dollar toy lines. While working hand in hand with the animators & with the style guides to keep the products on model , I would create concepts that would create the connectedness that the filmmakers were looking for. Presenting all my toy concepts to the consumer product groups @ Disney along the way right up to John Lasseter of Pixar himself. Everyone was invested in making something special & magical for kids. Other licenses I created for included Mickey Mouse & Minnie Mouse, Winnie the Pooh, & Dr Seuss. -
DesignerTyco Toys 1991 - 1995I began my career @ Tyco Toys with an internship my Junior year of college working for some powerful women (and men). I developed my skill set of organization, management , and a general sense of how toy business worked. I traveled 3 consecutive years to assist @ toy fair in NYC in the set up of the displays, participating in maintenance of the products for the marketing team & getting a sense for the type of business done at these shows. Great experience to participate in a larger Toy companies show and seeing how all the components come together for it to be a success. Tyco toys was at the time the 3rd largest toy company next to Mattel and Hasbro. It had a very inventor driven based company where i was able to work on existing lines (kitty kitty kittens ), learn how to mine equity in those lines with line extensions , as well as Invent new ones properties for the company to own. This is also where i had my first dabble in licensing with the partnership with Warner Bros. Looney Tunes property. Great experience fresh out of school.
Reneé Lawter Skills
Creative Direction
Art Direction
Advertising
Brand Development
Art
Illustration
Graphic Design
Marketing
Concept Development
Graphics
Adobe Creative Suite
Visual Communication
Illustrator
Typography
Photoshop
Branding And Identity
Layout
Design Strategy
Concept Design
Image Manipulation
Mac
Toys
Project Management
Packaging
Digital Illustration
Corporate Identity
Animation
Creative Strategy
Product Design
Indesign
Customer Experience
Painting
Film
Creative Services
Sketching
Special Operations
Project Planning
Vector Illustration
Small Business
Business Intelligence
Posters
New Business Development
Creativity
Photography
Project Coordination
Character Animation
Creative Solutions
Artistic Vision
Creative Problem Solving
Social Media
Reneé Lawter Education Details
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Fashion Institute Of TechnologyToy Design -
Keystone CollegeFine Art
Frequently Asked Questions about Reneé Lawter
What company does Reneé Lawter work for?
Reneé Lawter works for Eyerus
What is Reneé Lawter's role at the current company?
Reneé Lawter's current role is Eyerus ♥ We Are the Cool Kids™.
What is Reneé Lawter's email address?
Reneé Lawter's email address is rl****@****ion.com
What is Reneé Lawter's direct phone number?
Reneé Lawter's direct phone number is (323)-931*****
What schools did Reneé Lawter attend?
Reneé Lawter attended Fashion Institute Of Technology, Keystone College.
What are some of Reneé Lawter's interests?
Reneé Lawter has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Reneé Lawter known for?
Reneé Lawter has skills like Creative Direction, Art Direction, Advertising, Brand Development, Art, Illustration, Graphic Design, Marketing, Concept Development, Graphics, Adobe Creative Suite, Visual Communication.
Who are Reneé Lawter's colleagues?
Reneé Lawter's colleagues are Laurie Peebler, James Valinski, Casey Mcgonagle, Dawit Meretse, Shayna Peveler, Neil Krolicki.
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