Renee Lecroy Email & Phone Number

Birmingham, Alabama Area

Birmingham, Alabama

Birmingham, Alabama Area

Birmingham, Alabama Area

I am an accomplished Marketing Executive, Sales Manage and Marketing Director with over 20 years’ experience increasing the sales and profit of a company by designing targeted creative solutions. Fully knowledgeable, trained and experienced in dealing with customer service. Highly skilled in ability to develop strong relationships and plan strategically to leverage a company’s position in the marketplace. Strengths in the following areas: passionate leader, marketing, branding company, outside sales, marketing budgets, customer service, advertising, social media, training, relationship building, recruiting, business development and public speaking.

Birmingham, Alabama Area

• Financial acumen understanding of P & L and drivers of profitability• Optimized operating budget and reporting to owner/company investors• Recruit staff, restructuring and optimizing team performance while building fun work environment• Ability to effectively manage multiple projects with passion for product and brand• Identify key opportunities for growth in local community platforms to present/grow sales• Managed high-paced environment• Developed membership partnerships with physicians and local hospitals • Obtained certification as Sanford Health Nutrition Coach • Align shopper/member experience to increase average ticket sale

Birmingham, Alabama

• Created presentations and closed business for multi-screen marketing solutions• Demonstrated targeted verbal and written communication skills for presentations• Trained and certified in multi-screen both digital, social media and broadcast media• Media strategist for existing/new clients- Broadcast, Digital and Social Media • Presented marketing programs to large and small customer groups• Exceeded goal in growing new business and increasing sales of existing clients• Top Media Sales Consultant 2nd Quarter 2018• Top Broadcast Sales 4th Quarter 2017• Top Performer on HealthCare Team by determining objectives and strategies for market share increase

Birmingham, Alabama Area

• Daily interaction with suppliers’ partners in-person meetings, email and/or phone conferences• Increased business with products, selling systems and marketing solutions for flooring retailers• Outside sale representative with goal of increasing existing client business and opening new accounts• Scheduled product knowledge classes each week for product introduction to territory sales team • Responsible for developing and presenting integrated marketing solutions to drive retail traffic for retailer

• Identified paradigm shift from traditional media to an increase in Social Media • Planned and executed annual marketing budget • Led company to be a recognized brand in Birmingham market using Social Media and traditional media• Writer and content developer of Social Media blog www.yourlocalflooringexpert.com • Created promotions and sales strategies that increased revenue for company• Negotiated multimedia buying for TV, radio, print, Internet and Social Media• Partnered with local advertising agent to develop company website mapping and design • Wrote, produced, and was talent in television and radio commercials• Set and executed deadlines for sales promotions and advertising schedules• Partnered with local advertising agent to develop Search Engine Marketing.• Developed strategy using YouTube to highlight company’s local brand and ad campaign Sales Manager • Created a positive shopping experience for our customer• Created a successful customer focused sales team for 22 years.• Managed up to 20 Sales Representatives for three store locations• Retained Retail Sales staff and employees for average of 15 years• Company liaison for customer, sales and manufacturer• Responsible for control of profit margin of all retail sales• Forecasted, set goals, developed sales reports and prospected for retail sales staff• Innovative problem solver and ensured timely delivery of customer’s material • Met with manufacturer representatives to stay up-to-date on industry trends and new product introductions• Planned sales meetings for store procedure, product knowledge, and sales training• Represented company at Carpet One Conventions across the country 30 times for industry marketing and advertising strategy, ongoing training in product knowledge and extensive.