Renee Lecroy Email & Phone Number

Birmingham, Alabama Area

Birmingham, Alabama

Birmingham, Alabama Area

Birmingham, Alabama Area

I am an accomplished Marketing Executive, Sales Manage and Marketing Director with over 20 years’ experience increasing the sales and profit of a company by designing targeted creative solutions. Fully knowledgeable, trained and experienced in dealing with customer service. Highly skilled in ability to develop strong relationships and plan strategically to.

Birmingham, Alabama Area

• Financial acumen understanding of P & L and drivers of profitability
• Optimized operating budget and reporting to owner/company investors
• Recruit staff, restructuring and optimizing team performance while building fun work environment
• Ability to effectively manage multiple projects with passion for product and brand
• Identify key opportunities for growth in local community platforms to present/grow sales
• Managed high-paced environment

Birmingham, Alabama

• Created presentations and closed business for multi-screen marketing solutions
• Demonstrated targeted verbal and written communication skills for presentations
• Trained and certified in multi-screen both digital, social media and broadcast media
• Media strategist for existing/new clients- Broadcast, Digital and Social Media
• Presented marketing programs to large and small customer groups
• Exceeded goal in growing new business and increasing sales of existing clients

Birmingham, Alabama Area

• Daily interaction with suppliers’ partners in-person meetings, email and/or phone conferences
• Increased business with products, selling systems and marketing solutions for flooring retailers
• Outside sale representative with goal of increasing existing client business and opening new accounts
• Scheduled product knowledge classes each week for product introduction to territory sales team
• Responsible for developing and presenting integrated marketing solutions to drive retail traffic for retailer

• Identified paradigm shift from traditional media to an increase in Social Media
• Planned and executed annual marketing budget
• Led company to be a recognized brand in Birmingham market using Social Media and traditional media
• Writer and content developer of Social Media blog www.yourlocalflooringexpert.com
• Created promotions and sales strategies that increased revenue for company
• Negotiated multimedia buying for TV, radio, print, Internet and Social Media