Renee Lim Email & Phone Number

Menlo Park, Ca, Us

- Drove double-digit growth over three quarters by organizing and leading internal sales trainings and external activations, focusing on priority ad products like Reels, Conversions API and Advantage+ Shopping Campaigns- Developed and executed tailored product go-to-market plans to address performance gaps by analyzing data to identify high-impact and low-effort opportunities, briefing sales teams to target key clients and enabling goal attainment- Led strategic planning and implementation of rhythm of business and operating models during a team reorganization, ensuring a seamless transition and sustained operational efficiency

Menlo Park, Ca, Us

As part of the APAC Global Business Marketing team at Meta, I own and manage global and regional marketing programs and scale them across the region. Our business marketing programs are targeted at prospective and existing advertisers, with the purpose of driving consideration and adoption of Meta’s suite of ad solutions and business tools. - Owned and led product go-to-market initiatives across APAC region, for programs including Commerce Solutions, Signals & Ad Delivery, Safety & Integrity, Brand and Video Solutions and Innovation/Metaverse, driving alignment across global, regional, local stakeholders- Drove adoption of priority products across Facebook, Instagram, Messenger and WhatsApp by leading messaging and content strategy across multiple touchpoints (i.e. sales resources/trainings, web, paid media, events) and creation and localisation of global assets for key APAC audiences- Developed compelling product and program narratives to equip sales teams, supporting new product releases and global programs to a variety of audiences (Meta sales teams, end users, advertisers, agencies)- Championed new ways of working, including the sourcing and onboarding of a new content management partner, cutting process churn significantly

Singapore, Sg

San Jose, Ca, Us

- Developed, implemented and managed a brand new social strategy for PayPal’s SEA markets, including Singapore and the Philippines- Partnered with Consumer and Merchant country marketers on digital, multi-channel campaign rollouts across Asia Pacific, involving the coordination and localization of campaign assets- Enablement of social media management tool, Spredfast across APAC, and appointed as Spredfast champion for PayPal APAC alongside other global social leads- Helped to pioneer adoption of paid media amplification, including technical implementation and implications of Facebook Pixel marketing- Piloted social content creation with in-house content team based on consumer insights and internal prioritization, helping to solve key comprehension issues among PayPal’s existing consumer and merchant base- Managed always-on paid and organic social channel management on PayPal’s owned social platforms, including Facebook, Twitter, Instagram and LinkedIn.

Bethesda, Md, Us

- Transitioned over to Marriott International, which acquired Starwood Hotels & Resorts in Nov 2015- Led continent-level social media strategy across 500+ hotels and resorts in Asia Pacific- Focused on elevating property social media with relevant best practice sharing and trainings- Worked as part of M Live, Marriott's 24-hour, real-time social marketing studio in the APAC hub, alongside counterparts in the other M Live hubs globally to lead digital and social marketing innovation by identifying and seizing opportunities to engage with consumers quickly - Utilized insights from social monitoring data to consistently tweak and perfect always-on, real time engagement at continent and property level- Effectively leveraged upon social media monitoring and management tools such as HYP3R, Sysomos, Sprinklr and Expion to carry out and scale social media strategy across all properties- Ran always-on paid social efforts on continent-owned social platforms, usually in tandem with display media, search marketing and retargeting ads, contributing to integrated marketing strategy (prospecting + retargeting)- Championed several influencer marketing campaigns, liaising with properties and influencers on logistics, conceptualizing content creation and reporting on campaign performance

Bethesda, Md, Us

- Day-to-day copywriting, editing, posting, proofing content and community management for Starwood Asia Pacific’s primary Facebook page, Starwood Hotels Travel Exclusives- Led an always-on, localized Facebook social content strategy across key destinations and properties in APAC- Analyzed social performance and provided insights in the form of monthly reporting and distribution, with the use of tools such as Sprinklr, developing best practices for content creation to continually refine and perfect social media and content marketing strategy- Collaborated with performance, content, regional and property teams to plan and execute campaigns, including programs on paid social media with the ultimate objective of prospecting new audiences and driving direct bookings to Starwood’s owned channels in APAC- Successfully drove increased revenue to Starwood properties in APAC through paid media amplification on Facebook and Instagram, and generated new prospects for Starwood’s retargeting strategy, rapidly growing page audiences in key markets like Australia, Singapore and Hong Kong- Worked closely with external agencies and partners such as Facebook, iProspect Australia and Mediatropy frequently for various projects and partnerships

Stamford, Ct, Us

- Planned, executed and measured results of key marketing campaigns across more than 300 properties in APAC- Liaised with external vendors and agencies frequently to work on various projects, such as website development for property websites and campaign landing pages, and content creation for Starwood’s social channels- Worked closely with field marketing teams based in 6 regions of APAC on divisional campaigns, providing timely reports with insights on campaign performance by region- Designed presentation decks and toolkits for key conferences and training of digital teams based in properties all over APAC- Mastered the social media management platform, Sprinklr, and was appointed ‘Sprinklr expert’ by Global Office’s Social Media team, subsequently trained and assisted field marketing teams and property-level colleagues in Sprinklr- Implemented SEO for Starwood websites and Google+ profiles through keyword research, metadata creation and optimization and asset management- Managed Starwood’s social media platforms on a daily basis, overseeing Twitter and Facebook accounts and brainstorming content for pages such as Starwood Hotels Travel Exclusives- Facilitated planning and on-site activities for major events like SPG Moments, Digital Field Marketing Summit and other corporate events

London, Gb

- Performed daily social media monitoring and community management for Unilever brands such as Ben & Jerry’s, Magnum and Sunsilk- Created monthly analysis reports of social media performance and insights- Conceived detailed social media content calendars briefing creative teams on content creation for social channels- Conducted qualitative data analysis on consumer sentiment for McDonald’s Singapore and competitor brands

Singapore, Singapore, Sg

- Performed extensive market research on foreign market segments including Philippines, Indonesia and Thailand- Arranged and carried out formal interviews with one-time, returning as well as non-clients to obtain insights on a one-to-one basis with clients- Analyzed and organized results from surveys and interviews and tasked with presenting trends and ideas gleaned from new market information to senior management, shaping new positioning strategies- Facilitated and participated in large monthly events at Singapore Expo showcasing Cordlife’s services and offerings- Developed greater knowledge of sales promotional tools, product line extensions and social media marketing

Bachelor Of Business Administration (Bba), Marketing

Bachelor’S Degree, Business Administration And Management, General

High School, Chemistry, Physics, Mathematics & Economics