Project Lead/National Sales Director
I led the Sales team for the Procter & Gamble launch of a new Probiotic to the Canadian market. Strong leadership and strategic direction resulted in what began as a one year pilot program in 2012, being renewed and expanded for the seven years I led the project. This launch surpassed company expectations. •Delivered 21% growth, 16% over a target the company did not expect us to meet; as we had to grow above huge growth the prior year. One of the products was the fastest growing brand in P&G for 17/18. The second product delivered the strongest growth in 10 years for that brand•Recruited, trained, mentored and developed sales representatives’ selling skills to ensure strong sales calls and selling fundamentals•Led the expansion of the project into Vancouver and Calgary; Instrumental in new territory alignments and new customer targeting•Integral to the professional marketing messages, marketing pieces, sample quantities and company Brand plans•Developed the sales strategy and solutions to competitive threats and coached team on successful and strategic implementation •Guided mid-year and end of year Performance Appraisals, Development plans, and goal setting to set team up for successExpertise:Sales ManagementBudgeting and forecastingSales training and coachingTeam building and recruitingCustomer-focusedExcellence in executionEntrepreneurial mindsetCritical thinkingPharmaceutical sales
