Renee L. Sparks

Renee L. Sparks Email and Phone Number

Market Insights | Customer Voice | Strategy Partner @
Renee L. Sparks's Location
San Clemente, California, United States, United States
Renee L. Sparks's Contact Details

Renee L. Sparks work email

Renee L. Sparks personal email

About Renee L. Sparks

I am a results-driven professional connecting insights with actionable strategy achieving measurable goals. I seek to find moments of truth:- To grow customer value and loyalty - Advocate brand affinity- Deepen partner relationships and mentor learning- Fuel customer engagement and intent to act goalsB2B and B2C experience includes:- Healthcare and wellness- Pharma and medical device - Consumer electronics- Package goods- Lifestyle Proficient managing programs knowing results are best achieved when execution is efficient, simplified and focused on customer experience excellence. I champion diverse thinking and thrive in cultures that embrace collaborative problem-solving and celebrate team wins. Introduce yourself! Meet a confident decision-maker who is always curious and loves what she does.

Renee L. Sparks's Current Company Details
AbbVie, Pacific Communications

Abbvie, Pacific Communications

Market Insights | Customer Voice | Strategy Partner
Renee L. Sparks Work Experience Details
  • Abbvie, Pacific Communications
    Market Insights | Customer Voice | Strategy Partner
    Abbvie, Pacific Communications Jun 2011 - Present
  • Ignite Health
    Vice President, Digital Strategy
    Ignite Health Jun 2009 - Jun 2012
    Develop and direct digital programs bridging treatment conversations between healthcare professionals, patient, caregivers and consumer audiences. Identified motivations to act, ask and illicit brand interest to trial, prescribe and increase brand treatment adherence in pharma, healthcare and wellness markets. Establish measurable KPIs and conversion parameters to monitor program success ,message cadence and evolved communications.Generate service maps enriching treatment plans in oncology, ophthalmology, testing medical aesthetics, women's healthcare, cardiology and implantable device markets. Leader cross functional account, creative and technology teams crafting, meaningful programs advancing patient and provider engagement.
  • Interactivate, Inc.
    Vice President Client Services
    Interactivate, Inc. Oct 2006 - Apr 2009
    San Diego, Ca, Us
    Direct and manage account strategy for consumer centric interactive agency. Executive leadership responsibility to develop, service excellence for 20 client partners. Recognized for contributions that led toward meeting 2006 goals and benchmarks. Drove all consumer and business customer touch point programs. Managed a team of 40 individuals responsible for growing market share in retail, commercial, resort and consumer centric verticals.Defined tactics to leverage online functionality, including SEO, paid media, social programs and site experiences optimizing acquisition and retention goals.
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  • Wunderman, Young And Rubicam Brands - Wpp
    Vice President
    Wunderman, Young And Rubicam Brands - Wpp May 2003 - Oct 2006
    Account lead responsible delivering integrated program strategies proven to drive purchase consideration within specific market segments. -Led the formation of cross channel customer relationship and loyalty initiatives in retail, hospitality and consumer electronics markets. Authored and presented Agency POVs on strategy, market analysis and brand positioning to Fortune 100 C level executives.. Valued member of the Agency's new business pitch team. Participated in eight national, new pitch opportunities across the Y&R network with an 80% win result. Recognized for expanding scope of work opportunities with new and existing WPP clients.
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Renee L. Sparks Skills

Digital Marketing Integrated Marketing Digital Strategy Email Marketing Advertising Interactive Marketing Online Advertising Seo Interactive Advertising Social Media Crm Mobile Marketing Strategy Direct Marketing Management Online Marketing Project Management Customer Relationship Management Adobe Creative Suite Competitive Analysis Social Media Marketing Marketing User Experience Marketing Strategy Analytics Digital Media Marketing Communications

Renee L. Sparks Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Communications
  • California State University, Fullerton
    California State University, Fullerton
    Communications

Frequently Asked Questions about Renee L. Sparks

What company does Renee L. Sparks work for?

Renee L. Sparks works for Abbvie, Pacific Communications

What is Renee L. Sparks's role at the current company?

Renee L. Sparks's current role is Market Insights | Customer Voice | Strategy Partner.

What is Renee L. Sparks's email address?

Renee L. Sparks's email address is re****@****ail.com

What schools did Renee L. Sparks attend?

Renee L. Sparks attended California State University, Fullerton, California State University, Fullerton.

What skills is Renee L. Sparks known for?

Renee L. Sparks has skills like Digital Marketing, Integrated Marketing, Digital Strategy, Email Marketing, Advertising, Interactive Marketing, Online Advertising, Seo, Interactive Advertising, Social Media, Crm, Mobile Marketing.

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