Renee Mansfield Email & Phone Number

Los Angeles, California, United States

Passionate about reimagining how people gather. With a focus on evolving and growing the brand in new markets, my expertise lies in assisting with revenue generation and making a positive impact on the Los Angeles real estate, event, film, and production communities.Our team is dedicated to fostering connections, creativity, and lead generation for a diverse range of clients and industries by providing access to some of NYC and LA's most unique event and production spaces, along with a trusted network of best-in-class vendors. Our user-friendly platform simplifies the process of discovering and booking dream venues, along with essential services to ensure every event shines.Specializing in:- Marketing strategies encompassing CRM, Digital, Search, blog, e-newsletters, organic and paid social, experiential marketing, brand content, and localized content sponsorships.- Cultivating and expanding venue, vendor, and brand partnerships.- Expertise in event production.- Execution of earned and paid PR campaigns.- Proficient in design and copywriting for Brands, corporate events, event planners, fashion, experiential agencies, and production companies.

Dedicated to crafting unique hospitality experiences that not only nourish souls and foster community but also actively contribute to environmental sustainability. At SCP Hotels, I spearheaded marketing efforts that supported SCP's Every Stay Does Good program, directing initiatives that contributed to the donation of five percent of profits to campaigns reflecting SCP's core values. I engaged guests in meaningful contributions beyond their stay, cultivating a culture of conscious travel.My role encompassed managing partnerships, content, reporting, and collateral across various channels, serving as a linchpin in the cultivation of the SCP brand. Through the development of comprehensive marketing strategies, leveraging content management systems, and data-driven analysis, I brought SCP's mission to life for our guests, fostering a deeper connection to our ethos.My expertise lies in brand storytelling, executing targeted paid media campaigns, and orchestrating detailed content calendars that resonate with our audience. By engaging with our guests on a level beyond transactional stays, our brand efforts were able to successfully mobilize them to join a movement that places sustainability and social responsibility at the forefront of the hospitality industry.

San Diego, California

Responsible for the strategic development and implementation of integrated brand and product launch campaigns, including establishing objectives, assessing competitive environment, and ensuring budgets/timelines are met. Proven experience in leading cross-functional teams and agency partners.• Lead data-driven, cross-channel advertising for national/system and test market product launches. Oversee creative and production for television, digital, paid social, radio, print and out-of-home.• Collaborate with internal departments - Media, Social, Product, Operations and Consumer Analytics to ensure that initiatives meet brand and financial goals. Evaluate and identify opportunities to push the brand forward, as well as improve processes and collaboration.• Provide input for annual planning and assist in setting goals/KPIs for product launches to align to long-term company/marketing strategic objectives. Lead on-going brand/product strategy by creating communications briefs and evaluating creative concepts.• Direct and partner with creative agencies to strategize and produce awareness-generating, culturally relevant marketing, while managing a significant production budget.

Greater Los Angeles Area

• Account Supervisor - Keurig Dr Pepper - Oct 2018 - Jan 2019• Account Supervisor – Taco Bell, 2016- Oct 2018• Account Supervisor – Sprint, 2016 • Senior Account Executive – Sprint, 2015• Account Executive – Volkswagen, 2014 - 2015Lead creative campaign development and execution of multi-million-dollar national TV, social and digital campaigns for Deutsch LA’s largest accounts. Strong knowledge of integrated media and experienced with leading broadcast and digital productions. Proven experience in managing senior client relationships, direct reports, cross-functional teams and partners.• Direct and develop innovative and business driving projects for Taco Bell to maintain their leadership in social and digital. Examples include, the award winning “Test Kitchen,” and “Taco Mode,” a Lyft partnership, and the annual TV holiday special.• Managed “Paul Switched” TV and social campaign, Sprint’s most successful campaign to date, which led to a 27% gain in Sprint stock, 14 million views on YouTube and 3 billion impressions. • Analyze competitor environments and recommend strategies to capture leading position for brands and influence the development of marketing initiatives to help client’s achieve objectives.

Culver City, Ca

Responsible for developing and leading marketing campaigns for 3net Studios and 3net, the only fully programmed 3D TV Network. • Managed creative agencies in the development and execution of the Network/Studio’s branding and awareness driving campaigns across TV, digital and social.• Strategically formulated integrated marketing and communications plans to build audience viewership and drive sales by leveraging programming and production insights. • Acted as network liaison to Sony Ad Sales group, Discovery’s Affiliate Marketing team and outside partnerships to develop promotions, campaigns, and sponsorships to grow the business.

Silver Spring, Md

Discovery Channel, Animal Planet, TLC, Investigation Discovery, Discovery Health, Discovery Enterprises International, Discovery International Served as account lead for Discovery’s in-house advertising group across multiple TV network accounts. • Assisted clients in formulating strategic and measurable quarterly goals and responsible for overseeing the development and execution of national broadcast, print, digital, gaming, and experiential campaigns for Discovery networks and Discovery corporate groups. • Partnered with diverse teams including creative, production, digital, social, on-air production, marketing, communications, talent relations, and publicity teams to produce targeted campaigns. • Played an instrumental role in ideation and execution of innovative digital projects including websites, microsites, apps, and social media content, which resulted in award-winning campaigns for corporate and programming initiatives.

Washington D.C. Metro Area

AARP Services, Inc.Spearheaded efforts to drive leads and revenue growth opportunities for the AARP General Program by utilizing planning and optimization techniques. • Analyzed program results and provided recommendations to account leaders and business partners. • Recommended innovative media techniques while delivering actionable consumer and competitive insights. • Managed schedules, budgets, and project quality/standards to ensure projects were on time and on budget.

Richmond, Va

ESPN X Games, UPS Brand, UPS Direct, and NewseumManaged account and project management deliverables on award winning campaigns for clients such as ESPN and UPS. • Coordinated and negotiated between cross-office teams while ensuring quality and deadlines were met. • Orchestrated ESPN’s and The Martin Agency’s first viral campaign that resulted in record setting exposure across multiple outlets including 20% increase in TV ratings and 288% increase in daily unique visitors to EXPN.com.• Played a key role in developing and redefining ESPN X Games brand while creating Global Franchise Brand Book that aligned employee initiatives and built a global franchise across multiple categories.