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Key Projects:✣ Fractional CMO for Gina Nicola Enterprises: www.GinaNicola.com✣ Developed internal communication and brand strategy using social media for recruitment and retention in a unique international location for Eaton Corporation, a Fortune 500 company.✣ Developed a digital strategy that resulted in a 25% increase over previous year’s reach and show ticket sales for the Niagara Frontier Auto Dealers Association, a trade association representing new car franchises in Western New York. Managed all auto show social media and trained employees from over 50 auto dealerships.✣ Developed an integrated marketing strategy for certified public accounting firm; Lumsden & McCormick, LLP located in Buffalo, NY. This multifaceted strategy involved multiple divisions and required training for the marketing team and executive leadership on social media best practices.✣ Developed comprehensive market research and social media strategy and training program for Materion Corporation, a public company in the metals and mining sector. Research determined future strategies for digital space and opportunities that should be leveraged to direct the global digital expansion of the company’s largest revenue-producing business segment. ✣ Developed strategic digital and traditional branding plan, public relations and trade show strategy for ARMS, a Australian-based technology company in the jewelry industry. Trained staff globally in digital technology and directed PR and media relations. Resulted in improved publicity and digital presence in top publications in Australia, New Zealand and the United States and an increase in the revenue pipeline and minimized customer attrition. ✣ Served as a digital ambassador and managed Chevy digital space in the Buffalo market (ChevyGirl campaign) for GMC Motor Company. Generated strategy based on brand fit and online behavior habits that encourage tapping into people’s natural motivations to share to enable wider sharing.

✣ Selected to teach marketing, strategy, consumer behavior and business communications for The Boler School of Business.✣ Drive professional readiness by aligning academic instruction with real-world experience and professional acumen.Courses: Marketing, Business Communication, Consumer Behavior

✣ Developed and led classes on social media marketing to both undergraduate and MBA students.Courses: Social Media, PR, Branding✣ Women's Business Center, Keynote Speaker/Presenter 2011, 2012✣ Fundraising for Professionals Certification, Center for Professional Development, 1998

Specializing in brand development, digital strategy, copywriting and design for ads, brochures, websites and email marketing. I help companies find their voices, engage their audiences, and grow their customer bases. I've developed and executed communications and marketing strategies for brands in a several market sectors.Some activities include:- brand development or rebranding strategy- design and copywriting for websites, packaging, and ads- blog, newsletter, and social media strategy- working to humanize marketing emails that generate results - newsletters that look and sound user-friendly and responsive to customer needs- smart and easy-to-digest content and creative for your brand's niche- ideas that will make your product's unboxing process delightful and share-worthy- a brand style guide for your team- a remote Director of Marketing - a human look and voice for your brand

✣ Drove direct selling, direct mail, and database marketing to promote public facing, integrative communications.✣ Designed community outreach programs/events with local businesses, regional developers, and political leaders/people of interest.✣ Managed PR communications including print copy editing and content creation.

✣ Coordinated press releases, publications, and advertisement concept development including content ideation, design, and distribution.✣ Draft strategic and competitive response for RFP bids and contract acquisition.✣ Developed short/long-term marketing objectives, projected outcomes, and implementation strategy.

✣ Leveraged data analytics to drive direct-mail customization marketing campaigns.✣ Partnered with agencies to create large-scale advertising campaigns segmenting customer retention/engagmenet.