Renee Rivera

Renee Rivera Email and Phone Number

Director of Marketing and Events @ DJM
Los Angeles, CA, US
Renee Rivera's Location
Huntington Beach, California, United States, United States
Renee Rivera's Contact Details

Renee Rivera personal email

n/a
About Renee Rivera

As a dynamic and creative marketing and event Director, I bring a wealth of experience in strategic planning, program execution, and social event management. My passion lies in transforming ideas into memorable experiences, driving consumer engagement, and elevating brand presence through innovative experiential activations.With a proven track record overseeing the creative direction of small to large-scale events, I specialize in curating unique and impactful brand experiences that resonate with diverse audiences. My expertise includes designing immersive event concepts, managing comprehensive event lifecycles, and coordinating cross-functional teams to ensure seamless execution.Key Highlights: • Strategic Planning & Execution: Expert in developing and implementing marketing strategies that align with business goals and drive consumer sales. • Experiential Activations: Skilled in creating engaging brand experiences, from concept ideation to on-site execution, that captivate audiences and boost brand loyalty. Successfully managed high-profile activations for brands such as San Francisco Giants, Oakland A’s, Warriors, Bottlerock Music Fedtival, San Francisco Pride, Concours and Pebble Beach Food & Wine Festival. • Creative Content Curation: Adept at adding unique styling touches and curating branded content for events, enhancing consumer engagement across social media platforms. • Event Management: Proficient in managing all aspects of events, including budgeting, vendor coordination, staff management, and post-event analysis.Throughout my career, I have collaborated with major brands such as Tiktok, Michaels Craft Stores, Dollar Tree, and Revive Technologies, delivering exceptional event experiences that exceed expectations. My ability to balance creativity with operational efficiency ensures that every event I manage is executed flawlessly and leaves a lasting impression.I am passionate about leveraging my skills to create innovative and immersive experiences that drive business growth and customer satisfaction. Let’s connect to explore how I can contribute to your next big event or marketing campaign.

Renee Rivera's Current Company Details
DJM

Djm

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Director of Marketing and Events
Los Angeles, CA, US
Website:
djmcapital.com
Employees:
128
Renee Rivera Work Experience Details
  • Djm
    Director Of Marketing And Events
    Djm
    Los Angeles, Ca, Us
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  • Djm
    Director Of Marketing & Events
    Djm Jul 2022 - Present
    San Jose, California, Us
    Oversee retail marketing initiatives and event calendars, resulting in a 20% boost in foot traffic at Bella Terra Shopping Center and Long Beach Exchange.Lead the marketing and events team, ensuring cohesive strategy and execution across all initiatives.Oversee programming for 100+ events annually, collaborating with cross-functional teams to ensure successful execution.Design and implement over 30 holiday center-wide events.Curate decor, photo-ops, and entertainment for events, leading to a 10% increase in event attendance and customer satisfaction.Lead ideation, design, and execution of projects, managing budgets of up to $500,000 and ensuring successful social media campaigns.Work closely with PR and publications teams to ensure consistent brand messaging and media coverage for events.
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  • Brandhustle Designs
    Event Director
    Brandhustle Designs Apr 2020 - Present
    Full service design boutique comprised of various creative concepts, including; design, staging and styling, event management, on-site production, brand activations, and product launches.Implementation of event story, roadmap, and strategy.Management of staff, vendors, budgets, schematics, and decor sourcing. Ideation of event concepts, visuals, including playbook presentations and design decks to showcase the overall event look and feel. Curating events and experiences for brands such as Shades by Shan Cosmetics, The Mamberries Foundation, and Pacific Retail Properties.Influencer collaborations with major brands such as; Tiktok, Michaels Craft Stores, Dollar Tree, and Revive Technologies. Maintain brand and client partnerships to drive sales and create new product awareness through social media platforms; Instagram, Tiktok, Pinterest, and Facebook.
  • Match Marketing Group
    Event Manager - Diageo Brands
    Match Marketing Group Sep 2018 - Apr 2020
    Boulder, Colorado, Us
    Lead the strategic evaluation of event sponsorship opportunities and experiential activations, including; Pebble Beach Food & Wine with 5k attendees, Bottlerock, Outside Lands, Aftershock and Snowglobe Music Festivals with more than 100k+ attendees at each. Plan how Diageo brands will execute events on a large scale to drive awareness, brand loyalty and sales.Defined program(s) scope, bringing cutting-edge innovative ideas, operations, processes, technologies, and platforms for the operational and strategic management of events.Manage the lifecycle of all events from start to finish, including: space planning, brand position and placement, set and asset fabrication, décor styling, communication with vendors and event organizers. Maintain accuracy and accountability of budgets, manage final billing and reconciliation, evaluate results against goals, deliver recap reports, and generate learnings for improvements. Expert in Google Drive to track and share budget progress. Reduced sponsorship budget by 15% over the last fiscal year.Work closely with cross-functional teams: creative services for signage, consumer giveaways, gifts, and swag. Manage internal planning communication, creating clear guidelines for each event by leading weekly calls and meeting to update the client on the activation plan progress.Procure permits, certificate of insurance, civic documents, and all other permits / paperwork required for events.Ability to manage and supervise external agency partners onsite and work with internal teams to plan and facilitate events.Add creative, instagram-able touches to captivate multigenerational audiences, driving innovative experiences.Develop a playbook for executing events that can be used by onsite staff and event partners.
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  • Mktg
    Event Manager - Diageo Brands
    Mktg Feb 2015 - Jun 2018
    New York, Ny, Us
    Responsible for supporting the execution and production of large consumer events, including; San Francisco Giants, Oakland A's sporting events with 20k + in attendance, San Francisco Pride with 30k in attendance, non-profit galas and Food & Wine Festivals with 10k in attendance.Skilled at event budget creation, implementation, expense tracking and management.Effective client communication with ability to clearly present ideas, challenges, and solutions.Cross collaboration with field marketing managers, brand teams, distributor representatives, and national operation stakeholders to manage all aspects of events. Produced staff schedules, event run of show, brand focused playbooks, and brand standards with KPI goals. Hosted quarterly speaker series training events for industry professionals and influencers for 1k attendees.Recruited, trained, mentored, and managed quality promotional staff for consumer facing event execution. Managed all point of sale inventory for all event activity, utilizing Cheqroom software for asset management.
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  • Events By Renee Rivera
    Event Director
    Events By Renee Rivera Sep 2008 - Dec 2016
    Effectively planned and executed corporate and social events such as meetings, conferences with 15k onsite attendees, fundraisers and galas with 1k attendees, private parties, large reception banquets, and weddings with 500 + guests.Performed site research and selection, contract review and negotiation, budget administration, rentals and designing services, guest hospitality, and RSVP tracking.Created a master calendar and timeline of events that drives logistical details, ensuring all events meet client standards.Accurately tracked events and projects utilizing Trello management software. Secured and managed vendors such as transportation, accommodations, catering, photography, audio visual, and entertainment needs. Produced creative event design concepts, and staging for world class, innovative events.
  • Linkedin
    Event Producer | Program Management
    Linkedin Jun 2014 - Dec 2014
    Sunnyvale, Ca, Us
    Contributed to building LinkedIn’s global campus brand and talent pipeline through strategic partnerships, exceptional candidate experiences, and high-impact events.Provided effective support to internal client groups, including senior executives, HR, Engineering, Web Development and Design, Sales and Marketing, and Health and Fitness departments.Sourced and recruited speakers, curated topics, and managed all presentation materials for off-site events with 6,000 attendees, collaborating with external stakeholders to ensure seamless execution.Developed and maintained positive business relationships across cross-functional teams, including Catering, Facilities, Audio/Video, IT and Tech Support, and Travel Specialists.Identified new opportunities and partnerships to enhance the appeal of Campus Recruiting events in collaboration with the Events Program Manager.Compiled budget analyses, post-event reports, forecasts, and performance metrics for each program to inform future event strategies.
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  • Sunol Valley Golf Club
    Event Director | Sales Manager
    Sunol Valley Golf Club Nov 2010 - Oct 2013
    Directed and supervised the operations team, overseeing catering logistics, golf tournaments, weddings, social events, and chamber and city meetings.Boosted sales by 10% by generating new catering leads and servicing existing contracts in the wedding, corporate, local, and social markets.Utilized QuickBooks and Smartsheet for precise invoicing and budget tracking.Enhanced events through innovative design and styling, providing creative services.Managed the rollout and deployment of new marketing strategies for strategic brand positioning.Developed marketing materials, newsletters, and invitations for in-house events.
  • Energy Brands | Smart Water And Vitamin Water
    Special Events Manager
    Energy Brands | Smart Water And Vitamin Water Feb 2002 - Apr 2004
    Researched, scheduled, and managed corporate and high-end social events to promote Energy Brands products such as Vitamin Water and Smart Water.Create program business plan detailing cross department functions, strategy, goals and milestone dates.Collaborated with sales and marketing teams to execute regional events including field events, executive programs, and customer events.Recruited and supervised up to 8 brand ambassadors and event staff; as well as administered department budget, payroll, bills and payments.

Renee Rivera Skills

Event Planning Event Management Corporate Events Trade Shows Weddings Marketing Social Media Entertainment Advertising Parties Sponsorship Customer Service Private Events Brand Development Marketing Strategy Marketing Communications Sales Wedding Planning Meeting Planning Hospitality Public Relations Integrated Marketing Market Research Media Relations Floral Design Budget Management Contract Negotiation Event Designing Social Media Marketing Social Networking Music Leadership Management Microsoft Office Project Management Microsoft Excel Microsoft Powerpoint Microsoft Outlook Microsoft Word Salesforce.com Hotel Booking Interior Design Special Events Event Marketing Strategy Special Events Coordination Event Production Hosting Events Event Based Marketing Live Events Marketing Event Planning Account Management

Renee Rivera Education Details

  • California State University - East Bay
    California State University - East Bay
    Business Administration | Marketing
  • Chabot College
    Chabot College
    General
  • Computer Training Academy
    Computer Training Academy
    It Specialist | Desktop Support

Frequently Asked Questions about Renee Rivera

What company does Renee Rivera work for?

Renee Rivera works for Djm

What is Renee Rivera's role at the current company?

Renee Rivera's current role is Director of Marketing and Events.

What is Renee Rivera's email address?

Renee Rivera's email address is re****@****ail.com

What is Renee Rivera's direct phone number?

Renee Rivera's direct phone number is +190920*****

What schools did Renee Rivera attend?

Renee Rivera attended California State University - East Bay, Chabot College, Computer Training Academy.

What are some of Renee Rivera's interests?

Renee Rivera has interest in Social Services, Cooking, Designing And Decorating.

What skills is Renee Rivera known for?

Renee Rivera has skills like Event Planning, Event Management, Corporate Events, Trade Shows, Weddings, Marketing, Social Media, Entertainment, Advertising, Parties, Sponsorship, Customer Service.

Who are Renee Rivera's colleagues?

Renee Rivera's colleagues are Bon Degisi, Charity Rice, Hr Manager, Se H, Olivia Twilegar, Krishna Roy, Sara Price.

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