I create content that engages its intended audience.During the last two decades, I've quietly collaborated with some of the industry's most exquisitely talented editors, art directors, writers, photographers, SEO consultants, and consumer marketing teams. As a result of asking questions and observing and asking more questions, I've learned countless insights and awarenesses around all aspects of creating and marketing content. The lessons I value most, though, are the ones I learn from readers, who make their desires known in ways both obvious and subtle. Knowing where to find these insights is an inexact algorithm of analytics, editorial instinct, and observing your audience. They are always telling you what they want and need, whether practical or aspirational. You simply have to listen.My background in psychology and an unending curiosity about humans informs each assignment, whether print or digital, storytelling or reporting, excerpt or essay. My editing has shaped the words of the Pulitzer-prize winning as well as the previously unpublished and my writing has drawn awards as well as inspired handwritten letters and emailed messages of thanks from readers.Teaching yoga may seem entirely unrelated to rearranging words. Not true. They're each an exercise in knowing your audience, translating words and concepts into understandable components, and sharing the simplest of truths in a manner that lands with your intended audience.