As a dedicated consultant, I provide expert marketing guidance to help businesses drive growth, reach goals and enhance brand visibility. With a keen understanding of the dynamic landscape of digital marketing, I offer tailored solutions to help businesses thrive in today's competitive market.KEY OFFERINGS:STRATEGIC PLANNING: Leveraging my extensive experience, I collaborate closely with businesses and teams to develop robust marketing strategies aligned with their unique goals… Show more As a dedicated consultant, I provide expert marketing guidance to help businesses drive growth, reach goals and enhance brand visibility. With a keen understanding of the dynamic landscape of digital marketing, I offer tailored solutions to help businesses thrive in today's competitive market.KEY OFFERINGS:STRATEGIC PLANNING: Leveraging my extensive experience, I collaborate closely with businesses and teams to develop robust marketing strategies aligned with their unique goals and objectives.DIGITAL MARKETING CAMPAIGNS: Through a holistic approach encompassing SEO, social media marketing, email campaigns, and content creation, I can maximize brand exposure and generate quality leads.BRAND DEVELOPMENT: With a focus on building strong brand identities, I help craft compelling narratives and memorable brand experiences. From logo design to brand messaging, I work to differentiate businesses in crowded markets and foster meaningful connections with their audience.ANALYTICS & OPTIMIZATION: Utilizing cutting-edge analytics tools, I track and analyze campaign performance metrics to refine strategies and optimize outcomes. By continuously monitoring key performance indicators, I ensure that marketing efforts deliver tangible results and drive business growth.COLLABORATIVE PARTNERSHIPS: Building strong, collaborative relationships with my clients is at the heart of my consultancy. My clients work directly with me versus many different associates at large agencies. I customize my services to fit their needs. I prioritize open communication, transparency, and mutual trust to foster partnerships. Show less

GFO Home is a builder of new high-end homes that launched in Austin and now has divisions in Austin and Dallas. Since its founding, the company has been one of the fastest-growing and most successful homebuilders in Texas. As the third person hired for the company, I was responsible for every aspect of building the GFO brand and marketing program at the corporate and division levels, including strategic planning, execution, hiring staff and agencies, public and community relations… Show more GFO Home is a builder of new high-end homes that launched in Austin and now has divisions in Austin and Dallas. Since its founding, the company has been one of the fastest-growing and most successful homebuilders in Texas. As the third person hired for the company, I was responsible for every aspect of building the GFO brand and marketing program at the corporate and division levels, including strategic planning, execution, hiring staff and agencies, public and community relations, measuring and optimizing performance, forecasting trends and ensuring the future of the company is as bright as its success to date has been. Show less

I was responsible for all strategic planning and execution for the Austin division and worked closely with the corporate marketing team to implement new strategies and continually optimize programs . • Managed agencies in creation of online and offline marketing initiatives • Managed lead management database • Built relationships with and lead community sales teams through marketing initiatives• Set performance goals and measured and analyzed data tied to company goals… Show more I was responsible for all strategic planning and execution for the Austin division and worked closely with the corporate marketing team to implement new strategies and continually optimize programs . • Managed agencies in creation of online and offline marketing initiatives • Managed lead management database • Built relationships with and lead community sales teams through marketing initiatives• Set performance goals and measured and analyzed data tied to company goals, optimizing cost/lead, cost sale, and ROI• Identified trends, evaluated communities behind traffic/sales goals, and improved performance through marketing strategies • Served as brand gatekeeper, responsible for ensuring that every customer touchpoint was consistent, high quality, and aligned with the brand• Implemented new digital managing tools to measure marketing performance by traffic source Show less

• Sold and closed 294 homes over four years across a wide range of demographics in four communities• Earned division awards including Highest Sales Goal Achieved, Sales Person of the Quarter, and Highest Customer Satisfaction • Ensured effectiveness of the sales process to meet and exceed sales targets • Developed and implemented a prospecting plan through all communication mediumsSelling homes ultimately made me a better marketer, to more deeply understand the homebuyers'… Show more • Sold and closed 294 homes over four years across a wide range of demographics in four communities• Earned division awards including Highest Sales Goal Achieved, Sales Person of the Quarter, and Highest Customer Satisfaction • Ensured effectiveness of the sales process to meet and exceed sales targets • Developed and implemented a prospecting plan through all communication mediumsSelling homes ultimately made me a better marketer, to more deeply understand the homebuyers' journey, the things that motivate them, scare them, and what the obstacles are in each stage of the process. My first-hand experience has helped me create strategies and messaging that resonates with today's buyers. Show less

• Learned the fundamentals of marketing from seasoned, exceptional mentors• Experienced the off-line marketing strategies such as; billboards, newspaper ads, radio schedules and bandit signs• Generated weekly sales and traffic reports • Updated marketing material and community signage• Responsible for photography of community and realtor events, and inventory homes• Managed administrative functions associated with the marketing budgets for each community• Supported home… Show more • Learned the fundamentals of marketing from seasoned, exceptional mentors• Experienced the off-line marketing strategies such as; billboards, newspaper ads, radio schedules and bandit signs• Generated weekly sales and traffic reports • Updated marketing material and community signage• Responsible for photography of community and realtor events, and inventory homes• Managed administrative functions associated with the marketing budgets for each community• Supported home shopper, builder and Realtor outreach by providing and distributing approved materials and displays, and by participating in community events and activities Show less

• Under the direction of the Barton Creek Mall Marketing Director, identified, created, and sold revenue opportunities through strategic positioning of media assets and shopping mall programming• Helped develop relationships with partners and sponsors to address performance, execution, and growth potential• Responsible for managing the production and use of on-mall materials• Developed and managed media contact list