Renee Tarnutzer Email & Phone Number

Naas, Ie

Lead the global in-house agency with best-in-class digital marketing strategies.

Naas, Ie

Design & deliver digital lead generation and ABM strategies that engage end use markets through content marketing and optimization, email marketing, landing page development and optimization, SEO, paid search, conversion optimization and social media management.

Create strategic planning and execution for digital marketing efforts including web site development, email marketing, content management, search engine optimization, paid search and social media.

Madison, Wisconsin, Us

Email Marketing • Design and program all email campaigns • Create strategy and implement automation emails • Coordinate ESP API integration with IT SEO / Content Management • Create and manage editorial calendar for Understory Blog • Create and optimize all content on UnderstoryWeather.com • Plan and manage site optimization including link building efforts App Marketing • Manage app store optimization efforts • Create and execute all Shine Weather app marketing efforts • Developed "Dollars for Downloads" as a cost-effective app marketing alternative Social Media • Manage all social media to optimize engagement and enhance brand message • Manage paid social marketing to increase engagement for webinars Trade Show Marketing • Develop trade show email and social media marketing schedule • Coordinate and plan all trade show efforts Media / Communication Management • Responsible for issuing press releases and responding to all media requests • Monitor Help A Reporter Out (HARO) for story opportunities Webinar Marketing • Create pre- and post- marketing plans for Understory hosted webinars including email and social media marketing efforts Sales Collateral Design •Develop and design all sales collateral materials Web Site Management • Responsible for direction and implementation of web site • Work closely with internal IT department to coordinate internal programming with external web programming • Utilize Google Analytics to observe trends and effectiveness of each campaign Community Involvement • Converted a deployment strategy into a successful program that promotes corporate community involvement program

Janesville, Wisconsin, Us

Management • Manage 9 person digital marketing / ecommerce team • Ensure entire team has necessary tools to optimize workflows • Created mobile first strategies as traffic shifted from desktop to mobile eCommerce • Create and implement a strategic approach to deliver sustained ecommerce growth through programming enhancements, A/B testing and site analysis • Utilize Google Analytics to observe trends and effectiveness of each campaignProgramming & Development • Responsible for direction and implementation of all web site programming • Implement and advise on fraud technologies and trends • Work closely with internal IT department to coordinate internal programming with external web programmingEmail Marketing • Facilitate email list growth through on site programming as well as a multi-channel marketing campaigns • Deliver consistent cross channel marketing messages with print & broadcast • Increase year over year email performance through segmentation, automation testing and measurement SEO / Content Management • Create and manage editorial calendar for FarmAndFleet.com blog • Plan and manage site optimization including product optimization efforts, taxonomy optimization as well as link building effortsPaid Marketing • Lead project manager for paid search and affiliate marketing programsSocial Media •Manage social media team for timely and appropriate posts and response along with media monitoring and reputation management (cross coordinate necessary responses to regional and store managers) • Manage paid social marketing to increase engagementProduct Management • Develop & enhance workflow process for all products online • Manage site search review and optimization • Manage and execute taxonomy and product attribute structure • Actively monitor skus, creation of merchandising and search solutions, to support basic as well as seasonal business focusMedia Management • Responsible for crisis communication management

Madison, Wi, Us

Media planning for consumer, membership, annual scientific session (2500+ attendees), charitable foundation and credentialing. Coordinating and planning all trade shows and trade show marketing. Management of all content for AACD Web site. Management of all direct mail campaigns. Communication with consumer and dental media. Developing and implementing integrated marketing schedules for all departments. Working with ongoing development of association software database. Coordinating with consultants, committees and Boards to help achieve corporate goals.

Develop and implement direct mail campaigns for startup software company. Coordinate trade show program. Software development, beta testing and training. Wrote owner’s manual for software application.