Grew top-line annual revenue from $400K to $1.8M, increasing profitability each year. Managed seven-member team across all operational functions for the company. Produced and executed a five-year business plan for startup and expansion, including hiring and mentoring account executives, overseeing program design, brokering critical partnerships, and scrutinizing financials. Defined KPIs and forecast results using data science and predictive modeling. Created and monitored strategic marketing plan, calculating ROI on a project-by-project basis.* Salesforce implementation: Transformed internal and external communication by implementing a custom version of Salesforce’s Customer Relations Management platform, serving a customer base of 400+. A six-month venture encompassing all departments and stakeholders, the project culminated in streamlined production and delivery, customer visibility into project progress, hypergrowth trajectory of 15% year over year, for 10 years, and reduction of bad debt from 3.5% to 1.5%. * New client development program: Initiated a multilayered customer loyalty program to deepen strategic relationships with existing clients and expand referral reach, resulting in 10–20% revenue growth annually, a 35% increase in referrals from existing customers, and an average turn rate for new prospects of 17%.* Sale of business: Completed sale of company for 100% of estimated value, facilitating company closure and transfer of assets. Anticipated changing market and industry and technology factors, conducted a competitive analysis, researched industry options for exit, fielded offers from five different U.S.-based companies, and negotiated employment contracts for top-performing staff.

Directed all aspects of operations across this $10M 15-member organization, spanning customer support, marketing, and finance. Served as liaison between creative and sales departments, mentored new account executives, defined and measured KPIs, and established employee performance measures and reward system. Audited all budgets on an annual basis and contracted with key partners for infrastructure upgrades. * Startup launch: In 90 days, launched a 10-person sales organization. Handled all aspects, including stakeholder recruitment, alignment on business plan and investment strategy, all business-structure decisions, account setup, office lease negotiation, all internal system procurement, staff hiring and onboarding, and marketing material creation. Opened company with 20% revenue increase over previous employer, resulting in $4M in revenue for year 1. Transferred and onboarded 1,000+ clients to the new company.* Legal process: Successfully defended against a 10-month $200K lawsuit from prior employer, serving as primary contact for legal team while managing all compliance and due diligence efforts.

Oversee operations, manage staff and maintain systems across all departments.