Renée Tufillaro Email & Phone Number

Raleigh, Nc, Us

If you want people to fall in love with your brand because of how you show up in the world - particularly on social media - then I’m your girl (and Baldwin& is your agency). As a Strategy Director of Brand and Social (because social is the brand, and the brand is social), I know how to get to the core of a brand and then express it in the most powerful way out in the world (most often on social) in order to attract the people who will inherently love what that brand is about. I know how to inspire conversations and make meaningful connections between brands and humans. I know how to capture people in an emotionally engaging way through content that not only helps and educates, but entertains and delights. I also know that if you’re not willing to take risks, be bold, and have personality - you’re probably going to fail at social.Brand and social clients past and present: Circ, KIOTI Tractors, North Carolina School Boards Association, Volvo Trucks, Pivotal, Gaia Herbs, Lansinoh, Long John Silver's, Cree LED Lighting, Wolfspeed, e-conolight, Murphy's Naturals, Videri Chocolate, Bridgestone Motorcycle Tires, Worldcl*ss, Shibumi, Ponysaurus, Baldwin&Also on agency Leadership Team.

Raleigh, Nc, Us

Social and/or strategy clients: Shibumi Shade, Murphy's Naturals, Wolfspeed, Volvo Trucks North America, Bridgestone Motorcycle Tires, e-conolight, KIOTI Tractors, Videri Chocolate, Cree LED Lighting, Ponysaurus, Circ, LansinohAlso on agency Leadership Team.

Raleigh, Nc, Us

Clients: Long John Silver's, Videri Chocolate Factory, Cree | Wolfspeed, e-conolight, KIOTI Tractors

Greensboro, North Carolina, Us

I was the only employee who could Facebook all day and not get sent to HR. I started at SFW as a social media coordinator and grew into a strategist. I spent 4 years not only becoming fluent in hashtags and persuasive in 140 characters, but also learning how to create meaningful connections between brands and individuals through content that delights as much as it helps. - Led the development, creation, & execution of social media strategies for clients- Managed communities cross-platform to foster ongoing relationships with consumers (who are surprisingly humans, too!)- Collaborated with account/creative teams & clients to discover ways social media could be integrated into business strategies & marketing campaigns to achieve desired objectives/KPIs- Conducted competitor, audience, & industry trend analyses to identify challenges, find opportunities, & offer solutions using social media- Learned from qualitative & quantitative market research to inform audience targeting & to develop content ideas to meet (and hopefully exceed) people's needs - Developed & executed all paid social media advertising campaigns; utilized UTM codes & event tracking to measure conversions & optimize for best results- Created social media analytics reports using each platforms' insights plus tools like Google Analytics & Meltwater Buzz- Created & managed editorial calendars- Worked with influencers to create specialized content that met client business objectives- Conducted research & attended conferences to stay on top of emerging trends in the marketplace- Led social media training sessions for clients & coworkers to teach best practices & effective use- Guest lectured at universities to discuss industry trends & careers in social media- Provided recommendations for & participated in new business pitches- Wrote agency's bi-weekly email newsletter (and published using Emma Email Marketing Software) for subscribers interested in staying up-to-date on industry trends

Elon, Nc, Us

I don't think I've ever consumed so much coffee or slept so little, but it was entirely worth it. Elon’s iMedia program is a full-time Master's program lasting (only) 10 months. Students discover the creation, strategies and application of interactivity through content development and marketing, UX design, responsive web design, prototyping, usability testing, analytics, social media, app development, and human computer interaction.

Lewisburg, Pa, Us

Do you know how many fracking puns are out there?- Conducted research on the impacts of the natural gas industry and fracking on local Pennsylvania communities- Synthesized findings for employee use to inform grant proposal writing to secure funds for future community development projects- Attended several conferences to learn about the Marcellus Shale gas boom and its effect on the local communities

Lewisburg, Pa, Us

I really learned the value of caulk, CFLs and the art of convincing others this summer.- Designed brochures to advertise energy audits- Convinced 95 households throughout a 7-county region to schedule home energy audits; went out with the crew to conduct them- Created content to educate the community on energy conservation & efficiency in the home- Completed energy consumption profiles for residents & analyzed utility bills to aid home energy audits

Here's where I learned I have a knack for customer service and the complete inability to turn down the newest arrivals with my employee discount.

Lewisburg, Pa, Us

This is where I really put my speedy WPM and ability to synthesize info quickly to good use. - Created resource library for over 100 staff members- Wrote abstracts of multiple periodicals, books, and journals to be used in research and grant writing

Lewisburg, Pa, Us

Did you know approximately 75% of electricity used in American homes is used while the product is actually turned OFF? Seriously WTF. This internship is why you'll now see unplugged appliances all over my home.- Organized & operated booths at local events to promote services of the Energy Resource Center & Weatherization Department- Created marketing & educational materials to encourage home energy conservation & efficiency

Master Of Arts (M.A.), Interactive Media

Bachelor Of Arts (B.A.), Psychology; Spanish

Spanish Language And Literature

Education record