Renee Vary (Keele) Email & Phone Number

Greenbelt, Maryland, United States

Leads NFRC's brand strategy and content development efforts across all marketing channels in support of strategic goals and stakeholder needs. Oversees content strategy, planning, distribution and optimization. Manages media relations and crisis communications.

Greater Atlanta Area

Served as the university’s editor-in-chief, planning and executing communications strategies in support of the university's mission and strategic priorities, key marketing messages and brand. Worked closely with leadership to establish the conceptual and strategic direction for message development. Supervised UC staff and student communications agency.Content Strategy - Led content production team in planning and creating strategic content, and integrating and disseminating content through the university’s web properties, social media, traditional media, and publications. Responsible for editorial calendar and planning, oversight, writing, editing, and supervision of all content producers for content that supports the university’s key messages, strategic plan, programs, and people. Managed/curated all content assets (stories, video, photography, websites). Media & Public Relations - Served as an official university spokesperson. Directed/managed all media communications. Developed/executed media strategy, monitoring, and reporting. Wrote/disseminated releases and cultivated relationships with local/national reporters and editors. Played a lead role in crisis/emergency response communications. Promoted public and arts events.Internal Communications - Developed strategies and platforms to communicate news and announcements to internal audiences. Supported internal departments in message and strategy development and played a key role in communications for major university events.University Magazine (2010-2018) - Served as Carillon magazine editor, directing in-house team and freelance writers, researchers, photographers, designers and print production staff to produce national award-winning magazine. Led editorial content planning and production. Wrote/directed/edited all content to adhere to the university’s style and editorial policy.Member of the 2023-2024 President's Leadership Institute

Greater Atlanta Area

Communications strategist and project manager for institutional, fundraising, and special project objectives.- Developed communications messaging for internal/external constituents, including the Board of Trustees, donors, patrons, musicians, staff, orchestra industry, media, and general public- Successfully executed communication plans for: musician collective bargaining agreement; grant/sponsorship/award announcements, including Grammy® Awards and multi-million dollar capital gifts; the Verizon Wireless Amphitheatre (Alpharetta, GA) initial announcement, groundbreaking, and grand opening - Developed content for ASO annual meetings of board members, donors, and musicians- Prepared senior leadership and board members for media interviews, speaking opportunities, and internal communications; developed talking points, speeches, and presentations- Drafted communications for the President & CEO, including monthly concert program letter- Drafted copy for communications collateral, including brochures, press releases, newsletters, fundraising proposals, marketing and event invitations, and scripts (press conference, webcast, video); directed collateral design/layout- Reviewed staff communications for consistency in brand and messaging- Represented ASO in Woodruff Arts Center campus-wide communications and special events efforts

Independent consultant with a focus in nonprofit communications, project management, and copy editing- TransAtlantic Community Foundation Network, Bertelsmann Foundation (Germany) – Assisted with multi-year project to increase the global visibility of community foundations; drafted progress reports- WordOne (Atlanta, GA) – Conducted website audit, drafted content for top Atlanta healthcare facility- The White Egret, LLC (Anna Maria, FL) – Managed marketing and advertising, special events, and website; implemented digital inventory, customer tracking and ordering systems; assisted with merchandising and vendor relations

Greater Atlanta Area

Led internal and external communications for regional association of grantmakers serving 12 states.- Managed production of communications collateral, including annual reports, monthly print and email newsletters, research reports, and marketing collateral - Assisted in the development and implementation of a communications/marketing plan that redefined SECF’s brand- Staffed volunteer Legislative Committee and organized federal and multi-state advocacy efforts- Created a knowledge management system; responded to member, media and public information requests- Managed development and maintenance of new website, membership database, online directory, and membership listservs- Managed office technology, including the development and full implementation of a technology plan- Supervised communications, research, and technology consultants

Washington D.C. Metro Area

Provided communications services for the community foundation constituency of an international membership association- Staffed foundation financial officers committee, responded to requests for information;- Developed content of quarterly newsletters including management of editing, layout and production; coordinated educational sessions for annual conferences and regional workshops; - Coordinated marketing efforts for National Community Foundation Week with members nationwide;- Developed and staffed constituency email listervs

Washington D.C. Metro Area

- Analyzed document, audio, and statistical evidence for antitrust investigations in the computer & finance industries- Independently conducted witness interviews - Prepared for, assisted, and directly participated in formal witness depositions- Drafted deposition summaries, case recommendations, briefs and preliminary complaints - Conducted economic and legal research for pre-merger screenings in the computer and finance industries- Received the U.S. Department of Justice Merit Award for the NASDAQ Investigation (1997)