Renee Williams Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Developed the overarching B2B and B2E marketing vision, strategy and plan for Ezidebit and Eway, managed $2.7m group marketing budget, grew the acquisition revenue funnel from brand awareness (ATL and BTL) KPIs to lead generation and conversion rates, created strategy for partnership acquisition and marketing, managed digital tools, platforms and technologies. Implemented monthly, quarterly and half-yearly data analysis and reporting, created CX mapping and automation strategies, as well as capitalised on relationships with strategic marketing partners. Managed 3 marketing team members and a team of 8 internal sales staff.

Brisbane, Australia

Created the strategy of the marketing department, undertaking research and analysis to inform business’ 3 year strategy and quarterly marketing strategy, managed $2.2m marketing budget, developed the group partnership program, developed and executed group brand strategy, led team of 10 marketing and 3 internal sales staff, grew the group’s awareness and ongoing narrative in media through public relations strategies, marketing automation and CX strategy, brand presence at over 20 events throughout the year, product launches (EFTPOS, cybersecurity, entry into Asia), implemented new lead scoring capabilities with sales team, undertook website redevelopments, and created strategy for digital marketing and lead generation. Also responsible for the growth of internal sales pipelines, sales KPIs and increase in sales revenue.

Brisbane, Australia

Developed the marketing roadmap for Eway, undertook partnership marketing including co-marketing activities and incentives, rolled out product marketing strategies for new product releases, overhauled SEM and demand generation strategies to hit lead target for the first time in several years, managed $600k marketing budget, leadership of 2 team members and increased revenue by at least 10% through new marketing strategies.

Brisbane Area, Australia

Led a high performing Digital Marketing team of 4 direct reports, overseeing all digital advertising channels, execution of strategic programs for SEO, SEM, programmatic, social media, website management, content creation and lead nurturing via Hubspot, undertook regular reporting and analysis of data from Salesforce and managed multiple CMS. Created strategy for acquisition of leads through digital funnels, digital brand awareness strategies and liaison with strategic partners including Google and Facebook.

Brisbane Area, Australia

Led a high performing Digital Marketing team of 4 direct reports, overseeing all digital advertising channels, execution of strategic programs for SEO, SEM, programmatic, social media, website management, content creation and lead nurturing via Hubspot, undertook regular reporting and analysis of data from Salesforce and managed multiple CMS. Created strategy for acquisition of leads through digital funnels, digital brand awareness strategies and liaison with strategic partners including Google and Facebook.

Brisbane Cbd

Responsible for the ongoing development and management of all B2C, B2B and B2E direct marketing, digital marketing and member lifecycle program, stakeholder engagement, supplier management, campaign strategy, creative concepts and execution, market research, data segmentation, digital design and copywriting, website development within Silverstripe CMS, and bi-annual and annual statements design, printing and editing.

Brisbane, Australia

Developed B2B marketing plans, created direct marketing, managed eCommerce, digital and social media marketing, website redevelopment and ongoing management, content marketing, SEO, data reporting and integrity, market research, partner marketing, budgets and segmentation strategies. Management of 5 team members.

Brisbane, Australia

Assisted with B2C marketing, printing, graphic design, product marketing, label development, advertising design, social media marketing, liaison with retail stores and copywriting.

Brisbane, Australia

Brisbane, Australia

Brisbane, Australia

Master Of Business/Master Of Business, Marketing/Public Relations, 5.938

Bachelor Of Business, International Business